Convince & Convert

AUGUST 10, 2010

Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Customer service?

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

markempa

OCTOBER 27, 2014

80% of marketing leads are lost or discarded, according to a MarketingSherpa presentation delivered at B2b Marketing Summit 2009. The goal of lead nurturing is to help progress leads from initial interest toward purchase intent. Qualify leads with teleprospecting to help maximize the sales team’s effective selling time.

Conversion Rate 120

Conversion Rate Lead Scoring Lead Ranking Ideal Customer Profiles 120

Customer Experience Matrix

MARCH 8, 2011

And the current frogs are all small enough that a powerful newcomer could displace them, especially if it had a natural entry point such as, oh, Google AdWords or Salesforce.com’s CRM system.

Salesforce.com 120

Salesforce.com Enterprise Management Hubspot Marketing Automation Services 120

Hubspot

MARCH 15, 2019

We're losing more than we're gaining for the first time since those statistics have been tracked, and the crossover coincided with the recession of 2007-2009. Census Bureau, the overall number of business applications began to recover in late 2009 and has been trending up for the past ten years. Source: Capterra. According to the U.S.

Tips 101

Tips Business Lead Scoring Lead Ranking 101

markempa

JULY 9, 2007

The goal of lead nurturing is to maintain a relevant and consistent dialog with viable leads - regardless of their timing to purchase - until they are sales ready. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Sales Marketing Analytics Tools Leads 120

markempa

JULY 28, 2006

« How Podcasts Impact B2B Purchase Decisions | Main | New complimentary e-book - Start with a Lead: Eight critical success factors for lead generation results » MarketingSherpa Data on the Best & Worst Lead Generation Offers for 2006 Ive been quiet here for over a week, but not because I dont have a ton of things to write about.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

markempa

FEBRUARY 23, 2006

The number of people involved in a purchasing decision is filling up the boardroom, according to Sirius Decisions Inc., more people on average were involved in making a purchasing decision than in 2001. The number of people involved in a purchasing decision is filling up the boardroom, according to Sirius Decisions Inc.,

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation B to B Paid Search Agency 120

markempa

JULY 10, 2006

« BeTuitive Publishing Book Review | Main | How Podcasts Impact B2B Purchase Decisions » Sales Leads Are Too Valuable For Sales People Alone David Meerman Scotts blog post, " Sales Leads Are too Valuable for Sales People ," is worth a read.

B2B Sales 120

B2B Sales Lead Generation Sales Leads BtoB 120

Customer Experience Matrix

FEBRUARY 4, 2009

I do recognize that they are the best known vendors in the space (with apologies to Vtrenz , whose identity is somewhat blurred since its purchase by Silverpop ). I did publish a real review in July 2009.] Tags: demand generation software marketing automation lead management software selection vendor evaluation crm software.

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

markempa

NOVEMBER 14, 2005

In the complex sale, the length of the buying cycle make the connection between on-the-web activity and the off-line decision to purchase much more difficult to trace. In the complex sale, the length of the buying cycle make the connection between on-the-web activity and the off-line decision to purchase much more difficult to trace.

Lead Generation 120

Lead Generation Analytics Generation Google 120

Vidyard

JANUARY 14, 2015

Research continues to validate that video has become an expected content medium for online audiences and the most effective way for marketers to increase conversion rates, brand affinity and purchase intent. Vidyard integrates with key marketing automation and CRM tools to deliver user-level video engagement data, turning views into sales.

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Vidyard

JANUARY 14, 2015

Research continues to validate that video has become an expected content medium for online audiences and the most effective way for marketers to increase conversion rates, brand affinity and purchase intent. Vidyard integrates with key marketing automation and CRM tools to deliver user-level video engagement data, turning views into sales.

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

QuanticMind

DECEMBER 5, 2019

According to a 2019 Deloitte report , US hotel gross bookings grew from $116 billion to $185 billion from 2009 to 2017. Hotels need to have systems in place to collect this data and connect it to their customer relationship management (CRM) platform to automate personalizations that encourage upgrades and repeat bookings.

Paid Content 52

Paid Content Paid Search Agency Advertising Agencies Work Management 52

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. Tagging contacts in your CRM system requires nothing more sophisticated than one or two multi-select lists on your contact record. Look here for some clues [link] Do your homework – start here [link] – social CRM is not Advertising 1.0 and hope for a.02

Social Media 123

Social Media Work Management Marketing Management Media 123

Online Marketing Institute

NOVEMBER 8, 2010

Unlike B2C, B2B customers generally have a significant Lifetime Value beyond the initial purchase. Think repeat purchases, service, parts, etc over the average lifespan of B2B customers. Project the future income stream (and costs) for new customers. Keep your ROI calculator simple. Think 80/20.

ROMI 40

ROMI Ad Building Marketing Automation Services Privacy Policies 40

Online Marketing Institute

JULY 31, 2009

Users can query this widget to find out more about these visitors and decide if they want to purchase full business contact information. When you are ready to start researching something before making a purchase, you read a blog, you search Google, you ask friends for recommendations, you post questions in forums, etc.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Convince & Convert

FEBRUARY 11, 2010

But, with an easier way to deliver custom content, receive full profits, get instant results, and even an opportunity to provide subscription apps instead of one-time purchases—will developers still stick with the mold Apple has pioneered, or will they break out of the box? Gaming drives a large percentage of native app revenue.&#

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Adobe Experience Cloud Blog

MAY 11, 2012

Gray: I founded LeadMD in 2009 to help businesses generate and manage leads better through marketing automation processes and technology. On the other hand, it also enhances internal alignment by understanding the path to purchase. The days of expensive, hard to purchase technology with marginal benefit are over.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Marketing Automation Services 48

Convince & Convert

JUNE 17, 2010

Also I have made some cool purchases & love to see the photos made via iphone of where people are right now. [link] [link] Melba Ann Williams Luv Twitter~it is a great way to vent or just check in with friends in 140 characters. I love to tweet the Celebs & get sooo many replies from them. All rights reserved.

Twitter 125

Twitter Paid Content Paid Search Agency PR 125

Anything Goes Marketing

APRIL 5, 2009

One of the themes for marketers in 2009 is “doing more with less”. If your product includes a limited free trial, enter contacts into a trial campaign that will send targeted emails throughout the trial with value add materials that encourages the lead to take the next step in the purchase process. New customer program.

Trigger Marketing 100

Trigger Marketing Email Marketing B2B Marketing Autoresponders 100

Hubspot

APRIL 13, 2015

Since its inception in 2009, Houzz.com has quickly become a valuable tool to help home builders increase online exposure. Today’s consumers conduct a lot of research before making purchases. Online reviews are one resource that people regard heavily when making a large purchase like a home. 5) Utilize Bookmarks for CRM.

Lead Generation 28

Lead Generation Lead Scoring Lead Ranking Generation 28

Webbiquity

JANUARY 10, 2010

Another noteworthy post from this publication is Facebook is a Personal CRM for Baby Boomers , in which Daniel Flamberg reports on an Accenture study showing that in early 2009, “boomers posted a 59 percent increase in use of social networks; a rate of adoption 30 times faster than any other age group.&#

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Convince & Convert

MAY 13, 2010

Social media creates kinship between companies and customers, and kinship equals purchase intent. Activate your fans, don’t just collect them like baseball cards. It’s not viral unless it is. Social media allows big companies to act small again. Facebook Fan Pages are email newsletters with smaller pictures. All rights reserved.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Adobe Experience Cloud Blog

OCTOBER 1, 2013

The rate of mobile adoption has eclipsed that of all previous technology change waves: by 2014, more than 25% of all global internet traffic will be mobile (up from less than 1% in 2009), and more people will be accessing the internet on mobile devices than on traditional PCs. Actionable. On ‘found time.’

Mobile Marketing 48

Mobile Marketing Marketing Automation Services Practices Optimization 48

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. population.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Webbiquity

JANUARY 2, 2013

Social CRM is still confusing. Only 16% of companies say they currently have a social CRM system in place. 21% plan to implement such a system in the coming year, but another 17% “don’t know what a social CRM system is and why businesses need it.” Furthermore, half of all Google+ users are under 25 years old.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Convince & Convert

FEBRUARY 24, 2010

On a near-continuous basis, consumers are asking for help making purchasing decisions. You’re not “selling&# you’re “helping&# – and that’s the most powerful type of selling there is. How can you take friction out of that process by just-in-time tweeting, participating in Yahoo!

Conference 115

Conference Organization Paid Search Agency PR 115

Hubspot

AUGUST 4, 2011

In 2009, the Wall Street Journal ran an article called " Why Email No Longer Rules ," which led to extensive discussions about whether email had seen its last, best day. Over the last couple of years, companies have started connecting emails to website analytics and CRM systems to automate communication based on certain triggers.

Email Marketing 28

Email Marketing Marketing Automation Services Paid Search Agency Trigger Marketing 28

Convince & Convert

MAY 5, 2010

Women are routinely misunderstood or ignored by advertisers despite their unprecedented purchasing power and loyalty to brands that earn their trust. Gordon I had the pleasure of interviewing Lisa last week for my blog and I hung up the phone thinking “finally.&# I, for one, will be encouraging my clients to spend time at JaneNation.

Social Media 125

Social Media Advertising Agencies Paid Search Agency Media 125

Convince & Convert

JUNE 7, 2010

But the stories and nuggets of insight make it well worth the purchase price and then some. Either way, reading Delivering Happiness will convince you that there is a better way, that success and happiness aren’t mutually exclusive, and that Tony Hsieh is a special person. Did Delivering Happiness rock me to my core?

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

APRIL 20, 2010

Search Query Length Signals Intent While there is often more volume for one and two word searches, the longer searches are generally much more specific, indicating consumers that are farther along in their intent to purchase. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. Help clients take their message to consumers directly, impacting purchase intent by providing truly helpful information at the right time in the buying cycle. Communicate with Content After strategic thinking, the key to social media success is content creation.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

The ROI Guy

NOVEMBER 8, 2006

Improved up-sell / cross-sell is a good example of an indirect benefit from a new CRM system that helps the call center improve its interaction with customers. Visit [link] for free access to a CRM tool which can help to quantify both the hard and soft benefits (registration required). What is the best time-frame to use for CRM ROI?

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

ClickZ

JULY 29, 2019

The last ten years, since 2009, I’ve been in marketing roles. NS: I got asked that same question when I interviewed here with our CMO back in 2009. NS : I lead the marketing team for Pardot, the B2B marketing automation solution from Salesforce built on our CRM platform. . CZ: What made you want to make that shift?

Data Hygiene 100

Data Hygiene Enterprise Management B2B Marketing Work Management 100

Convince & Convert

MAY 11, 2010

You're then using structured content to overcome purchase objections, and knock them off the fence. “Overcoming purchase objections with social content&# would probably have been better. I'd hope for the latter. link] jaybaer First of all, we're largely dealing here with hand raisers.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

The Customer

MARCH 12, 2021

This spans the entire buying process: our actions before, during, and after a purchase. If you had to, you could put all marketing functions inside the famous consumer journey: Awareness, Consideration, and Purchase: Awareness – Are consumers aware you exist? Purchase – Are consumers buying your product?

Word of Mouth 52

Word of Mouth Outgrow Digital Marketing Funnels Acquisitions 52

Convince & Convert

APRIL 15, 2010

It generates Web traffic (via search and social media linkages) and helps remove purchase impediments every day of every month. If you purchase a magazine ad to promote your company, that ad might generate a lot of new customers. Smart content creation doesn’t have an expiration date. All rights reserved.

Paid Content 124

Paid Content Content Marketing Paid Search Agency Planning 124