markempa

NOVEMBER 14, 2005

In the complex sale, the length of the buying cycle make the connection between on-the-web activity and the off-line decision to purchase much more difficult to trace. In the complex sale, the length of the buying cycle make the connection between on-the-web activity and the off-line decision to purchase much more difficult to trace.

Lead Generation 120

Lead Generation Analytics Generation Google 120

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. Tagging contacts in your CRM system requires nothing more sophisticated than one or two multi-select lists on your contact record. Look here for some clues [link] Do your homework – start here [link] – social CRM is not Advertising 1.0 and hope for a.02

Social Media 124

Social Media Work Management Marketing Management Media 124

Convince & Convert

FEBRUARY 11, 2010

But, with an easier way to deliver custom content, receive full profits, get instant results, and even an opportunity to provide subscription apps instead of one-time purchases—will developers still stick with the mold Apple has pioneered, or will they break out of the box? Gaming drives a large percentage of native app revenue.&#

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Online Marketing Institute

NOVEMBER 8, 2010

Unlike B2C, B2B customers generally have a significant Lifetime Value beyond the initial purchase. Think repeat purchases, service, parts, etc over the average lifespan of B2B customers. Project the future income stream (and costs) for new customers. Keep your ROI calculator simple. Think 80/20. Canada License.

ROMI 40

ROMI Ad Building Marketing Automation Services Privacy Policies 40

Convince & Convert

JUNE 17, 2010

Also I have made some cool purchases & love to see the photos made via iphone of where people are right now. [link] [link] Melba Ann Williams Luv Twitter~it is a great way to vent or just check in with friends in 140 characters. I love to tweet the Celebs & get sooo many replies from them.

Twitter 126

Twitter Paid Content Paid Search Agency PR 126

Convince & Convert

MAY 13, 2010

Social media creates kinship between companies and customers, and kinship equals purchase intent. Activate your fans, don’t just collect them like baseball cards. It’s not viral unless it is. Social media allows big companies to act small again. Facebook Fan Pages are email newsletters with smaller pictures.

Social Media 154

Social Media Media Webinar Metrics Marketing & Strategy 154

Convince & Convert

FEBRUARY 24, 2010

On a near-continuous basis, consumers are asking for help making purchasing decisions. You’re not “selling&# you’re “helping&# – and that’s the most powerful type of selling there is. How can you take friction out of that process by just-in-time tweeting, participating in Yahoo!

Conference 116

Conference Organization Paid Search Agency PR 116

Hubspot

AUGUST 4, 2011

In 2009, the Wall Street Journal ran an article called " Why Email No Longer Rules ," which led to extensive discussions about whether email had seen its last, best day. Over the last couple of years, companies have started connecting emails to website analytics and CRM systems to automate communication based on certain triggers.

Email Marketing 28

Email Marketing Marketing Automation Services Paid Search Agency Trigger Marketing 28

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. population.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Webbiquity

JANUARY 10, 2010

Another noteworthy post from this publication is Facebook is a Personal CRM for Baby Boomers , in which Daniel Flamberg reports on an Accenture study showing that in early 2009, “boomers posted a 59 percent increase in use of social networks; a rate of adoption 30 times faster than any other age group.&#

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Convince & Convert

MAY 11, 2010

At the end of the day, however, a great product and great customer service is still what will keep your clients coming back despite the notion by some social media gurus (certainly not Mr. Baer) that positive word of mouth (or “buzz&# ) was created by social media. I'd hope for the latter. Prospects that are already interested.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

MAY 5, 2010

Women are routinely misunderstood or ignored by advertisers despite their unprecedented purchasing power and loyalty to brands that earn their trust. Gordon I had the pleasure of interviewing Lisa last week for my blog and I hung up the phone thinking “finally.&# I, for one, will be encouraging my clients to spend time at JaneNation.

Social Media 127

Social Media Advertising Agencies Paid Search Agency Media 127

Convince & Convert

JUNE 7, 2010

But the stories and nuggets of insight make it well worth the purchase price and then some. Either way, reading Delivering Happiness will convince you that there is a better way, that success and happiness aren’t mutually exclusive, and that Tony Hsieh is a special person. Did Delivering Happiness rock me to my core?

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

APRIL 20, 2010

Search Query Length Signals Intent While there is often more volume for one and two word searches, the longer searches are generally much more specific, indicating consumers that are farther along in their intent to purchase.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. Help clients take their message to consumers directly, impacting purchase intent by providing truly helpful information at the right time in the buying cycle. Communicate with Content After strategic thinking, the key to social media success is content creation.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

JUNE 22, 2010

Also, many B2B purchases are heavily researched, providing a real success path for content creation and socially-derived thought leadership. link] La cultura corporativa es clave en el éxito de una campaña #SMM [link] Buzz Mkt Turismo RT @tcreativo: ¿Crees o no crees en #SocialMedia? Lastly, the people factor is huge.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

The ROI Guy

NOVEMBER 8, 2006

Improved up-sell / cross-sell is a good example of an indirect benefit from a new CRM system that helps the call center improve its interaction with customers. Visit [link] for free access to a CRM tool which can help to quantify both the hard and soft benefits (registration required). What is the best time-frame to use for CRM ROI?

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

Convince & Convert

APRIL 15, 2010

It generates Web traffic (via search and social media linkages) and helps remove purchase impediments every day of every month. If you purchase a magazine ad to promote your company, that ad might generate a lot of new customers. Smart content creation doesn’t have an expiration date.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Convince & Convert

SEPTEMBER 21, 2010

We need to get some VIRAL BUZZ ?going We need to get some VIRAL BUZZ ?going We need to get some VIRAL BUZZ ?going link] Social Media Myths and Reality » The Buzz Bin [.] January 27, 2009 Posted by John Furrier in Technology. I basically get this mashed up question from companies wanting to do social media.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

JUNE 2, 2010

Is this a great way to bring remote friends’ commentary into a purchase decision (fashion) that is driven by peer feedback? Or is this just creepy? Either way, it would make me double-check how I have the privacy settings set for photos on my Facebook page.

Social Media 135

Social Media Media Curation Webinar Metrics 135

Webbiquity

JULY 26, 2010

B2Bs, The Purchasing Patterns of Your Buyers Are Dramatically Changing. B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) CeeKue ( Promotion Word of Mouth B2C CRM Google Content Tips ). Facebook For CRM , Monday, July 19, 2010. Blog as hub, site as spoke , June 23, 2009. Post on Google Buzz.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

The ROI Guy

NOVEMBER 8, 2006

Although maximizing IT labor productivity is a major goal of most IT organizations today, when making the purchase decision, it will be important to analyze all factors and not rely solely on TCA advantages of one platform or the other. What is the best time-frame to use for CRM ROI? Time Frame for Measuring CRM ROI?

ROI 40

ROI Marketing Budget Work Management Marketing Automation Services 40

Convince & Convert

APRIL 14, 2010

By being helpful and removing friction, you're removing purchase impediments. And certainly, once you've built that bridge using usefulness and trust, your ability to then “nudge&# the consumer toward purchase via whatever mechanism make sense is a lot more effective. [link] jaybaer I think it's both John.

Social Media 130

Social Media Media Paid Search Agency CAN-SPAM 130

Convince & Convert

SEPTEMBER 21, 2010

I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example). link] [link] Meltwater Buzz Check out @ktvan's thoughts on picking a #socialmedia monitoring service. Historical data seemed more robust as well.

Social Media 158

Social Media Media Paid Content Work Management 158

Convince & Convert

SEPTEMBER 8, 2010

While the erosion of the MySpace user base has been ongoing for years, the fact that it was purchased for $580 million just five years ago says all you need to know about the vagaries of online leadership. Nearly all the once mighty, now defunct social network or community sites unfurled and died after being purchased. The goals shift.

Paid Content 138

Paid Content Facebook Paid Search Agency Advertising Agencies 138

Convince & Convert

MARCH 18, 2010

Maybe social media isn’t the new television, but rather the new telephone and CRM? Why would a consumer “friend&# us or “fan&# us or “follow&# us in social media, unless they were either already a customer, or at the very least had us in their purchase consideration funnel? More on this at [link].

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

markempa

MAY 18, 2005

Economic conditions are such that the buyer requires a more thorough business case to justify the purchase decision. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation B2B Sales Lead Scoring Lead Ranking 120

Convince & Convert

FEBRUARY 25, 2010

I've never purchased anything from ThinkGeek. link] [link] Elizabeth Sosnow Do You Know Your Customers Enough to be a Social Media Hit by Susan Baier via @jaybaer (good case study): [link] [link] Tamara Knott RT @mcort: Do You Know Your Customers Enough to be a #SocialMedia Hit? link] [link] DJ Waldow Lisa: Love it. Great story.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

JULY 13, 2010

Instead of assuming you can find/purchase all the answers yourself, admit you need external teachers: We all need role models. First, you’ll be “fishing where the fish are,” and second, you’ll be learning about what matters to your audience before you start “writing at them” in a blog.

Social Media 140

Social Media Media PR Webinar Metrics 140

Convince & Convert

APRIL 22, 2010

Social CRM The new telephone. Social CRM (customer relationship management) is the emerging discipline of providing personalized helpful, meaningful service and support using social channels like Twitter (and increasingly, Facebook ). “Social media&# will change customer service more acutely than it will change marketing.

Social Media 130

Social Media Paid Content Media Advertising Agencies 130

Convince & Convert

AUGUST 3, 2010

If you log in to Amazon (and have connected your account to FB), you’ll see friends’ birthdays, be shown purchase recommendations based on what your friends have liked, etc. It’s flat-out awesome. sahmreviews Awesome article. link] [link] G. Lebourgeois Facebook, ou la fin des pages…web.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

If you log in to Amazon (and have connected your account to FB), you’ll see friends’ birthdays, be shown purchase recommendations based on what your friends have liked, etc. It’s flat-out awesome. sahmreviews Awesome article. link] [link] G. Lebourgeois Facebook, ou la fin des pages…web.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

B2B Marketing Zone Posts

DECEMBER 1, 2010

But, just because we can push content out more rapidly than ever, doesn’t mean that your buyer’s pace for making a purchase decision will match your stride. Social CRM - How some companies are using it. OnPath , November 19, 2010 Yesterday we hosted an event titled: Social CRM: What is it? Maybe so, maybe not.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Convince & Convert

JUNE 30, 2010

You are absolutely right in that people aren't making their purchase decisions or determining the brands to which they are loyal based on their demographics or what their favorite social medium is — as with everything else, they're doing it based on an intrinsically personal motivation.

Social Media 129

Social Media Media Webinar Metrics Marketing & Strategy 129

Convince & Convert

AUGUST 25, 2010

What was once ‘the end’ purchase: a physical newspaper, a cup of coffee, or a digital song download is now a key cog in the greater scheme of getting the consumer to fork over more dollars, more consistently. All of this marketing and purchase value is delivered under the cloak of giving you a new, richer experience.

Paid Content 145

Paid Content Facebook Paid Search Agency Advertising Agencies 145

Convince & Convert

MARCH 2, 2010

At Genius.com, we understood relatively early (we announced our gURLs to track traditional and Social Media in July 2009) that while most B2B marketers are engaging in Social Media, very few are actually measuring it. link] Evo Terra That seems to be the angle Google has taken with Buzz. It is Mobile on the radar?

Business 117

Business Paid Search Agency Social Media Analysis 117

Convince & Convert

SEPTEMBER 20, 2010

Interesting post from @jaybaer today w/@ExactTarget research: [link] [link] Kwan Morrow Is Twitter for Business Even Worth the Trouble | social crm | Convince & Convert [link] [link] Bret Simmons RT @jaybaer: Is Twitter for Business Even Worth the Trouble? You certainly covered some great reasons to that point. twitter????twitter??????????Is

Twitter 148

Twitter CRM Business Paid Search Agency 148