Buzz Marketing for Technology

APRIL 6, 2011

In 2009 Forrester issued a report that outlined the world of interactive marketers in the digital space. And, ultimately, it’s about using social media analysis to make your spending more efficient in both digital and traditional media. It’s about the death of traditional marketing.

Planning 100

Planning Forrester Marketing & Strategy Analysis 100

The Effective Marketer

JULY 21, 2009

Otherwise it’s just buzz. This entry was posted on Tuesday, July 21st, 2009 at 8:47 pm and is filed under Communication , Marketing Strategy , Online Marketing , Social Media. 9 Responses to Why Social Media Is Not For Everyone neoco says: July 22, 2009 at 3:44 am Nice post and very relevant. Please share! would be more helpful.

Social Media 100

Social Media Planning Work Management Social Marketing 100

B2B Marketing Zone Posts

JULY 9, 2009

7 Tips on how B2B marketers can leverage social media - B2B Lead Generation Blog , June 29, 2009. Socialize B2B Customer Advocacy - Marketing Interactions , June 25, 2009. Socialize B2B Customer Advocacy - Marketing Interactions , June 25, 2009. Inbound lead nurturing presentation - B2B Lead Generation Blog , June 22, 2009.

Social Media 40

Social Media Twitter Social Marketing B2B Marketing 40

markempa

JULY 9, 2007

Often when prospects have an identified need, they can spend months researching and seeking information on solutions that may satisfy that need. Often when prospects have an identified need, they can spend months researching and seeking information on solutions that may satisfy that need.

Lead Generation 120

Lead Generation B2B Sales Marketing Analytics Tools Leads 120

markempa

SEPTEMBER 30, 2006

What we try to spend time on in this call is "space" shared between marketing and sales. What we try to spend time on in this call is "space" shared between marketing and sales. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Sales B2B Marketing B2B Thought Leadership 120

Vidyard

JUNE 5, 2014

Let’s look at the Ford Fiesta marketing campaign from 2009 as an example. Now it must be said, Ford’s 2009 campaign could be considered more of a social media campaign that used video seeding tactics to find bloggers to help amplify their initial video campaign. Does video seeding work?

Video Marketing 51

Video Marketing Branding Brand Identity Blogger 51

Online Marketing Institute

NOVEMBER 1, 2010

April 30, 2009 — Laura Ramos Email, Search, and Direct Mail Deliver Results Over Time I am very appreciative to Roy Young and Ann Handley at MarketingProfs for partnering with Forrester and me on the B2B marketing budget trends and effectiveness survey. Email and e-newsletters use now equals tradeshows in popular use.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

markempa

FEBRUARY 1, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 " He didnt know that he explained how the halo effect works. This new case study by MarketingSherpa demonstrates the practical application of the halo effect. " He didnt know that he explained how the halo effect works.

Lead Generation 120

Lead Generation Generation Leads Lead 120

Webbiquity

JANUARY 28, 2011

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# Post on Google Buzz. In addition, more than half of companies that use paid search increased their budgets for it last year.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

markempa

DECEMBER 21, 2006

It seems they would rather spend their budgets on things that drive activity (which is often wasted) over results measurement. It seems they would rather spend their budgets on things that drive activity (which is often wasted) over results measurement.

Budget Programs 120

Budget Programs Lead Generation B2B Sales Sales Qualified Leads 120

Contently

APRIL 18, 2016

This is apparently how nerds spend their spare time. In most cases, spending more on big sequels is a safer bet than trying to drum up publicity for an original. Even though spending more to promote a movie should make the movie more successful in theory, more budget spent on a sequel doesn’t correlate to more net profit.

Correlation 75

Correlation Case Studies Television marketing Buzz 75

markempa

JANUARY 19, 2006

« This Years Hot New Lead Generation Strategy is Thinking | Main | Marketing Spend Shifting to Below-the-line » Improve your online sales lead tracking I liked the lead tracking tips provided in Michael Ortners article, " Eight Ways to Improve your Online Lead Tracking ," on MarketingProfs.com.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Leads 120

markempa

JUNE 7, 2005

You dont need to spend a ton of money on direct mail to reach top executives. You dont need to spend a ton of money on direct mail to reach top executives. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Paper 120

Paper Lead Generation Generation B2B Thought Leadership 120

markempa

JANUARY 4, 2006

Less selling time : Because of longer sales cycles (and theyll get longer), sales people cannot afford to spend time on unqualified leads. Less selling time : Because of longer sales cycles (and theyll get longer), sales people cannot afford to spend time on unqualified leads.

Lead Generation 120

Lead Generation B2B Sales Lead Scoring Lead Ranking 120

Convince & Convert

JULY 5, 2010

I’m on vacation in the great white north for a couple weeks, trying to spend a little time with the family and get The Now Revolution (my new book with Amber Naslund ) finished up.

Paid Search Agency 116

Paid Search Agency PR Advertising Agencies Word of Mouth 116

Convince & Convert

MAY 12, 2010

It's mostly based on buzz and mass popularity. What separates 'social' now from what has come before is that it got buzz, got cool, got popular. Social media has never been driven by function and purpose. It's… well… *mostly* a mass media so far. And that phenomenon doesn't help either.

Paid Search Agency 121

Paid Search Agency Advertising Agencies CAN-SPAM PR 121

Convince & Convert

JUNE 17, 2010

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. Whatever your Twitter objectives might be, I suggest you spend some time with yourself figuring out what they are, and how to measure whether you’re accomplishing your goals. Maybe you found this blog from Twitter? Followers per tweet.

Twitter 126

Twitter Paid Content Paid Search Agency PR 126

markempa

JANUARY 24, 2006

« Marketing Spend Shifting to Below-the-line | Main | Podcasts vs. Webinars which is better? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Small Business Marketing Generation B2B Thought Leadership 120

markempa

APRIL 3, 2005

» Podcast: Landing Pages for Lead Generation "Web visitors spend just 8-seconds scanning your website landing page before they decide to leave," says Anne Holland, Publisher of MarketingSherpa. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Landing Pages 120

Landing Pages Lead Generation Generation Leads 120

markempa

JUNE 7, 2005

DeLegges interview with Carl Howe comes to the same conclusion, “As more companies begin to see marketing as a quantitative business tool as opposed to a black art,” observed Howe, “ attitudes towards marketing will improve and marketing spending will increase.”

Lead Generation 120

Lead Generation Budget Programs Marketing Budget Lead Ranking 120

markempa

JUNE 7, 2005

On average, web visitors spend just 8-seconds scanning a website landing page before they decide to leave. On average, web visitors spend just 8-seconds scanning a website landing page before they decide to leave. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Landing Pages 120

Landing Pages Lead Generation Lead Scoring Lead Ranking 120

markempa

NOVEMBER 15, 2005

If you seek to create something like this yourself, be prepared to spend a majority of your dashboard development efforts on collaborating with your sales team to understand their sales process and ensuring data point accuracy before looking at the technology needed. They should not be used as a command and control system.

Lead Generation 120

Lead Generation Generation Work Management Leads 120

Convince & Convert

AUGUST 2, 2010

More from Convince and Convert You Are Pissed Off at the Wrong Guy Taking Consumer Reviews Viral with Facebook Are you spending enough on digital marketing? I hope to see you logged in at Facebook Success Summit!

Facebook 122

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 122

markempa

MAY 23, 2005

Most CEOs know only one thing about their marketing team - how much they spend on their marketing budget. Most CEOs know only one thing about their marketing team - how much they spend on their marketing budget. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

CMO 120

CMO Lead Generation Marketing Budget BtoB 120

Convince & Convert

FEBRUARY 15, 2010

Google’s new Buzz technology recognizes this convergence, by treating email connections between us as the core atomic unit of the social Web, rather than newer, more ephemeral connections made on Twitter, Facebook or elsewhere. Will you spend some time thinking about how to integrate your social messaging, not building a throne for it?

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

markempa

MARCH 27, 2005

He writes, "I dont have to spend my day with my head buried in Salesforce.com. He writes, "I dont have to spend my day with my head buried in Salesforce.com. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 " Here is his original concept. " Here is his original concept.

RSS 120

RSS Salesforce.com Lead Generation Sales Leads 120

Convince & Convert

JULY 27, 2010

More from Convince and Convert You Are Pissed Off at the Wrong Guy Are you spending enough on digital marketing? It will pay off. How have you found and incorporated new voices into your content? The comments are yours.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Online Marketing Institute

JULY 9, 2009

skip to main | skip to sidebar Strategic Guy Timely views and best practices in the world of technology public relations Sunday, April 12, 2009 Three Phases of Social Media Maturation At Strategic Communications Group (Strategic) weve been through the cycle. This internal buzz stimulates action. LinkedIn profiles are updated.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

The ROI Guy

FEBRUARY 14, 2011

Monday, February 14, 2011 Social Media ROI a Requirement for 2011 With social media spending continuing to increase this year, CMOs are being tasked to justify the investment. As CMOs seek to optimize their spending, doing more with less, it is important to learn which channels reveal the greatest payback. Latest Research.

ROI 40

ROI Social Media Budget Programs Marketing Budget 40

markempa

MAY 28, 2005

On last thought, if I became a customer, I would wonder how they could afford to spend money lavishly marketing to me, then haggle with me over percentage points of interest on my lease? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Creativity Lead Scoring Lead Ranking 120

The ROI Guy

FEBRUARY 4, 2009

Wednesday, February 04, 2009 How TCO is a common sense sales and marketing Tool for Today’s Chaotic Economy My friend and board member Bill Kirwin, original father of TCO analysis with Gartner, put it best when he wrote this article for us on the power of using TCO as a sales and marketing advantage to win deals in these tough economic times.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

Convince & Convert

FEBRUARY 11, 2010

After spending months developing an app, a few days in the approval queue isn’t a big deal. *Caching content in the app provides for an experience that is both faster and more visually engaging. The app store approval process complaints are greatly exaggerated. This will change over time, but still represents a near-term hurdle.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

MAY 4, 2010

For example, an organization that would have spent $5M over ten years on a traditional ERP or CRM application (bought from an on-premise vendor) may spend $1M on a SaaS alternative such as Workday or salesforce.com. The ROI of many Enterprise 2.0 technologies can be relatively easily derived.

Social Media 116

Social Media Enterprise Management Media Webinar Metrics 116

The ROI Guy

JULY 15, 2009

Wednesday, July 15, 2009 VMware launches Realized ROI toolkit, powered by Alinean Provides quantifiable proof to customers of the realized ROI from prior VMware deployments. Share to Twitter Share to Facebook Share to Google Buzz 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

The ROI Guy

FEBRUARY 15, 2011

Share to Twitter Share to Facebook Share to Google Buzz Labels: Alinean , Pisello , ROI Calculator , social media hierarchy of needs , Social Media ROI 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. ► November (8) Five Reasons You May Not Be Spending Enough on Con.

ROI 40

ROI Social Media Marketing Budget Budget Programs 40

The ROI Guy

FEBRUARY 4, 2009

Wednesday, February 04, 2009 VMware launches new version of ROI / TCO Calculator Virtualization is one of the key cost savings initiatives that IT executives are implementing in order to tighten their belts in these uncertain economic conditions. ► November (8) Five Reasons You May Not Be Spending Enough on Con. Latest Research.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

Buzz Marketing for Technology

NOVEMBER 22, 2006

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Blogger 100

Blogger Copyright Buzz Privacy 100