B2B Lead Generation Blog: Word-of-mouth marketing gets BtoB people buzzing
markempa
JUNE 14, 2005
BtoBOnline Link: Word-of-mouth marketing gets people buzzing. BtoBOnline Link: Word-of-mouth marketing gets people buzzing. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Richard Karpinski wrote the piece which, from what I can tell, is one the the first articles on WOM for B2B marketers.
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