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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Not sure who came up with it originally) Social media changes the relationship between companies and customers from master and servant, to peer to peer. You must fight social media fire with social media water. Every company is its own TV station, magazine, and newspaper.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

If you were going to run an ad in a magazine, you would ask about both the psychographics and demographics of the reader so you could target the call to action and message appropriately. With social media, the audience is in multiple modes – participating in many threads. You’re in hunting mode, looking for tracks and setting lures.

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How to Match 10 Key Success Metrics to Your Blogging Strategy.

Convince & Convert

Imagine subscribing to a magazine that was about tennis one month, and about cooking the next month. This is especially misplaced with group written blogs, where the broad content focus and inconsistent tonality makes RSS subscription less likely.

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Why Content Marketing Matters To Me And Should To You

Convince & Convert

We have entered an era where every business needs to consider themselves a TV station and a magazine , and the quicker you figure out your strategic content marketing plan, the faster you can use content to drive meaningful business results. What formerly was the sole bastion of the media, is now also a company bailiwick.

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Is Your Social Strategy Proactive or Reactive | Social Media.

Convince & Convert

[link] /cc [link] Social Media Filter RT @just_kate Is Your Social Strategy Proactive or Reactive? link] [link] creative magazine Is Your Social Strategy Proactive or Reactive? link] /cc [link] Lori Taylor Found out if your social strategy is proactive or reactive. Are you doing everything right?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Forrester Research shows that from 2009-2014, U.S. Knowing what is possible and what works in certain situations goes a long way.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

[link] Kelly Workman-Flood Jay Baer Blog: What BP Can Learn from Umpire Jim Joyce [link] Full [link] [link] Kelly Workman-Flood Jay Baer Blog: What BP Can Learn from Umpire Jim Joyce [link] Full [link] [link] Tyson Crosbie RT @jaybaer: What BP Can Learn from Umpire Jim Joyce [link] [link] Joshua Titsworth RT @tysoncrosbie: RT @jaybaer: What BP Can (..)