LeadSloth

OCTOBER 26, 2010

Improve Lead Interaction with Good Segmentation. The technology can only do so much – starting with a segmented, clean lead list is important. Segment your database by demographics, such as: industry, job titles, or product/service interest shown. This helps a company automatically meet the buy cycle phase that the lead is in.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Management Practices 100

Conversica

DECEMBER 20, 2022

Our company was founded in 2007 and our product launched in 2009. RDAs can answer questions, provide resources, carry on two-way conversations, and identify/elevate contacts who are ready to buy. There’s not a lot of “glass half full” thinking right now as businesses brace for further economic slowdowns and longer buying cycles.

Enterprise Management 98

Enterprise Management Work Management Budget Programs Lead Ranking 98

markempa

OCTOBER 27, 2014

Remember, people buy from people. It can be things like giving them extra relevant content they didn’t expect or, if they attended a webinar, giving them a follow-up executive summary or an extra white paper that’s relevant. Understand buyer motivation to help you share content that helps them convert. Use your manners.

Conversion Rate 120

Conversion Rate Lead Scoring Lead Ranking Ideal Customer Profiles 120

Oktopost

JANUARY 13, 2020

B2B buyers are increasingly using social media and user generated content to research their major purchases. Therefore, social or user generated content platforms like Quora, G2Crowd, and Capterra are gaining popularity as sources for software and other B2B product reviews. This presents B2B marketers with a new playground.

Paid Content 119

Paid Content Advertisements Advertising B2B 119

ClickZ

NOVEMBER 25, 2019

There are other concerns about the legality of cookies, the provenance of cookie data obtained via obscure supply chains, leakage and sensitive content. Integral Ad Science was founded in 2009, their main competitor DoubleVerify (DV) was founded in 2008. Google rightly called out that finger-printing collects and exposes personal data.

Paid Content 97

Paid Content Paid Search Agency Advertising Agencies Privacy 97

Industrial Marketing Today

FEBRUARY 7, 2011

I figured these companies would be great examples of marketing with content. What I found was somewhat contrary to conventional content marketing practices. Fluor Corporation ( www.fluor.com , NYSE: FLR) – $22 billion in 2009. billion in 2009. www.jacobs.com , NYSE: JEC) — about $10 billion in 2010.

Paid Search Agency 60

Paid Search Agency Companies Content Buying Cycle 60

Industrial Marketing Today

FEBRUARY 7, 2011

I figured these companies would be great examples of marketing with content. What I found contradicts the rules of content marketing as practiced today. Fluor Corporation ( www.fluor.com , NYSE: FLR) – $22 billion in 2009. billion in 2009. www.jacobs.com , NYSE: JEC) — about $10 billion in 2010. billion in Q2-2010.

Rules 60

Rules Paid Search Agency Companies Content Marketing 60

Industrial Marketing Today

AUGUST 3, 2010

I have written about this problem in my previous post, “The Disconnect Between B2B Content Marketing and Customer Engagement.” Customer Segmentation using Google Analytics You can use Google Analytics for very sophisticated customer segmentation. This is a little more involved than I can explain in this blog post.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

OCTOBER 2, 2010

Develop your email marketing strategy first Before you begin developing customized content and using sophisticated analytics, the first order of business is to develop a sound and sustainable email marketing strategy. Each has its own pain points and needs the right content to address them. WHAT : What do you expect your list to do?

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

JULY 23, 2010

Today, technical buyers and engineers expect suppliers to have a substantial online presence with a website packed with relevant content in a variety of formats and easily searchable. The key here is to serve up relevant content that matches the prospect’s state or stage on the decision making process.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Valasys

DECEMBER 18, 2019

When thinking about an all-inclusive content strategy, the first thing that comes to our minds is the original ideas generated from deep insightful research. The website provides valued & well-researched pieces of content related to the cores of digital marketing, content marketing, social media, paid search, WordPress & SEO.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Industrial Marketing Today

AUGUST 20, 2010

For example, segment your products and services by application and/or industry. Lesson #3: Features are the benefits Your online marketing content may consist of images, videos, PowerPoint presentations, PDFs, white papers and pre-recorded webinars. Make sure your primary navigation and site pages conform to a familiar user interface.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

ClearVoice

NOVEMBER 6, 2018

Read Shelly’s notes (shown in the block quotes below) for popular themes for today’s content marketing, based on her experience at Wix.com. The number of mobile transactions has doubled since 2009. They need something unique – an experience or message that touches them – in order to buy from a small or medium business.

Marketing Websites 51

Marketing Websites Tips Mobile Advertising Advertising Agencies 51

Industrial Marketing Today

JULY 20, 2010

by Achinta Mitra on July 20, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing , Sales Strategies To be successful in industrial and B2B marketing, one has to engage with prospects and customers in a meaningful manner.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Webbiquity

FEBRUARY 14, 2010

The early-adopting high tech segment is perhaps 25% penetrated. As many others have noted, the rise of social media and the explosion of online content has fundamentally altered the b2b sales process. Note: this post was originally published on the WebMarketCentral blog in November 2009. Share this on del.icio.us.

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

Ambal's Amusings

JULY 22, 2010

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. What obstacles must they overcome to buy? "Simple Content Creates Quality Leads!" What are the risks of not solving the problem?

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Webbiquity

FEBRUARY 14, 2010

“Software-that-helps-turn-raw-names-into-qualified-leads-by-delivering-the-right-content-at-the-right-time-and-monitoring-response&# would be most accurate, but kind of a mouthful. The buying process has fundamentally changed. Note: this post was originally published on the WebMarketCentral blog in September 2009.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Ambal's Amusings

JANUARY 21, 2010

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. If marketers want to overcome this roadblock, they need to create programs to match their prospects’ needs at every stage of the buying process.

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Leads 100

Anything Goes Marketing

NOVEMBER 16, 2008

During my research, I stumbled upon a great article by the Canadian Marketing Blog called " 2009 B-to-B Demand Creation Trends " eh (Canadian joke). Don't miss these great opportunities to build marketing content. Having the right content for automated lead nurturing programs can be the most difficult part of a lead nurturing campaign.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Online Marketing Institute

MAY 24, 2009

skip to main | skip to sidebar The Marketing Mélange A blog on all things Marketing with Strategy & Information Technology focus Blog Archive ▼ 2009 ( 22 ) ▼ June ( 2 ) Strategic Insights from Calculating Lifetime Custo. Buying Cycle – You have a customer – now what? to segment and target relevant markets.

Psychographics 40

Psychographics Work Management B2B Sales B2B Marketing 40

Velocity Partners

APRIL 16, 2024

As a disclaimer, Jon is a serial Velocity client, someone we’ve had a relationship with since 2009 when we supported him back in the day in producing the iconic Definitive Guide series for Marketo.) JM : Well it’s worth reinforcing that only about 5% of your prospects are ready to buy at any one time. SW : Hi Jon. Where do I sign?’

Marketing Analytics Tools 82

Marketing Analytics Tools Marketing Budget DemandBase Lead Ranking 82

Convince & Convert

SEPTEMBER 14, 2010

If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. Is it good enough to just say “here is our product, go buy it?&# and hope for a.02

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

SEPTEMBER 7, 2010

His “Pull and Stay&# advice; segmenting customers into barrels; platforming; social currency, and other concepts are instantly applicable to real world marketing challenges fitting a wide variety of circumstances. link] Rosemary O’Neill This one sounds intriguing…I’m always into people with panache.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

B2B Marketing Zone Posts

MARCH 3, 2010

Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009 - Webbiquity , February 1, 2010 Social media marketing activity exploded in 2009, and so did coverage of these practices. But you can do much more to make that newsletter and its content work harder for your organization. Best of B2B Marketing.

B2B Marketing 40

B2B Marketing B2B Webinar Metrics Marketing & Strategy 40

Adobe Experience Cloud Blog

NOVEMBER 11, 2009

In our newest B2B marketing thought leadership interview , Mark Fidelman is the EVP of Sales at MindTouch and author of " Open Source Best Practices 2009 " talks about open source success and using marketing automation to achieve it. What aspects of the buying cycle are most important to open source companies?

Thought Leadership 48

Thought Leadership Practices Marketing Automation Services Lead Ranking 48

Online Marketing Institute

JUNE 3, 2009

B2B Marketing News SMEs flock to BT Tradespace 10 June 2009, 11:30 GMT BT Tradespace has announced 400 per cent year-on-year growth. buy (or rent) business data A 15 point plan on what to look for when sourcing data What techniques could help you take your brand forward? only little! Enter your email and submit to reset your password.

Business to Business 40

Business to Business Paid Search Agency B2B Marketing Advertising Agencies 40

The ROI Guy

NOVEMBER 4, 2010

In this session we discussed some important value selling and content marketing research for technology marketers, much of which extends to other B2B segments, with trends and advice you need to excel in 2011. In this blog post, I present a few of the key research metrics and advice.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Online Marketing Institute

JULY 31, 2009

In fact, 88% said Web sites were important in helping them decide what to buy. I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. It works for our customer segment, with over 120 implementations to-date.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Ambal's Amusings

OCTOBER 15, 2009

Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson). Cashing in With Content (a classic by David Meerman Scott). Get Content. Kristina Halvorson's Content Strategy for the Web. Velocity's The B2B Content Marketing Workbook. B2B Lead Generation Benchmark Study 2009.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Martech Advisor

DECEMBER 6, 2019

Table of Content. For example, did you know that Facebook turned profitable in 2009? However, if the CLV is calculated and then the customer base is segmented for various marketing and sales programs, there is a higher chance of success of converting customers into sticky customers and brand advocates. The 4 Key Benefits.

Lead Ranking 59

Lead Ranking Advertising Benchmark Lead Scoring Examples 59

Anything Goes Marketing

NOVEMBER 15, 2009

The content generated by the event attendees was almost as good as the content from the speakers themselves. Content choice: research survey. jill_rowley : @lauraramos - content needs to be about me and my needs, not you and your products, your awards. Only as good as your sales team buy-in. Because it’s real.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Adobe Experience Cloud Blog

JULY 7, 2010

Email is great for that – use it to solve a problem, ignite new ideas, fulfill a promise, share interests, release information, make it easy to buy and build a relationship. Consider these strategies for creating a better subscriber experience: Customize content that is regularly consumed on mobile devices. Streamline the content.

Email Marketing 48

Email Marketing Trends Deliverability Tips 48

The ROI Guy

OCTOBER 11, 2010

This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels. Too often we see marketers invest in campaigns without having the right underlying foundational investments in operations, technology or content.

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

Hubspot

MAY 29, 2015

The Blendtec story demonstrates one of the key takeaways of contagious content. Practical Value: People want to share content that teaches others how to do something better -- improve their health, learn a new instrument, save money, etc. However, somewhere between 2009-2010 the genre began to lose steam. Something contagious.

PR 28

PR Trigger Marketing Viral Marketing Storytelling 28

Convince & Convert

FEBRUARY 10, 2010

Features being considered for inclusion in new releases include CRM integration; deep analysis of customers’ social graph and content they’ve produced (keyword analysis of your Tweets, for example); and even semi-automated social media response mechanisms.

Social Media 127

Social Media Email Marketing Social Marketing Paid Search Agency 127

Hubspot

MAY 27, 2015

My Mindset in 2009. Content is king?!? Links are the only content you need. Because all they had to do was buy a few links to one website, wait for those links to show up, then have every website receiving links from that blog manually reviewed. This blog post will tell you exactly why. Google made me do it. No big deal.

Google 28

Google De-duplication Skype CAN-SPAM 28

Hubspot

SEPTEMBER 20, 2010

According to a report provided from comScore , the 2009 eCo mmerce Holiday S pending reached $27 billion. Entice your visitors to buy from you by giving them time-sensitive pricing incentives that are only available during the holidays. Remembering to segment your lead nurturing campaigns is an important step.

eCommerce 28

eCommerce Tips Landing Pages Long Tail Marketing 28