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How to Start Using Video for Business

Webbiquity

Video marketing started getting big back in 2009 and had really taken off by 2017. If you haven’t looked into video creation for your business yet, this is the right time to make video a core element in your content marketing mix. Start building excitement around your business by integrating video content into your marketing strategy.

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The Marketing Book Podcast: “The Growth Leader” by Scott Edinger

The Forward Observer

The Growth Leader: Strategies to Drive the Top and Bottom Lines by Scott K. The Growth Leader reveals how top executives create profitable growth through the intersection of strategy, leadership, and sales. Best-selling leadership author and business growth consultant Scott K. But they can only do all this if you lead them.

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Best Marketing Strategy Insights of 2009

Webbiquity

What strategies and tactics should you employ to maximize business results online? What are the leading marketing thought leaders saying about marketing strategies in 2010? Get the answers to these questions and more here in the best blog posts and articles of the past year on marketing strategy.

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It’s time for CMOs to talk business

Martech

months — the lowest since 2009, and far below the 80-month tenure for CEOs. In my view, most CMOs don’t embrace a business mindset. They need to act as “business leaders” first and “chief marketers” second. CMOs build the business — they don’t just market it. Serve the clients, not the organization.

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How to Recession-Proof Your Content Marketing Strategy

ClearVoice

Brands you use every day, like Groupon, WhatsApp, and Uber incredibly got their start during the Great Recession of 2008-2009. According to a new report from Analytic Partners , if you cut back on marketing spending during a recession, your competitors may swoop in and steal your business. What’s your #contentmarketing plan?

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Cirque du Soleil spotlights its digital strategy

Martech

Today’s digital experience platforms are geared up to serve every kind of business, traditional or disruptive, from D2C and e-commerce to banks, engineering and construction and publishing. “I think we started back in 2009 with Version 5,” said Camirand, “so it’s been a while.” ” Get MarTech!

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Search Marketing Strategy | Treat Search Marketing Like a Macroeconomy

Adobe Experience Cloud Blog

Websites are businesses. . Let me break this idea down for you to show why it’s critical to think this way when executing any search marketing strategy. Each of these principles can be applied to search marketing strategy; however, you must break them down to understand the larger picture and apply them to your tactics. .