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Marketing Resources for 2016: Old School meets New Cool

grow - Practical Marketing Solutions

You might think it’s a little early to start anticipating trends of 2016, but if Home Depot is beginning to display Christmas trees, then I can assemble a list of marketing tools to help you prepare for next year. In April, I wrote an article for {grow}  about new trends in social media marketing tools. Blogs. Nichole Elizabeth DeMeré’s personal blog. Blogs.

Why are America’s fastest-growing companies killing their blogs?

grow - Practical Marketing Solutions

Are America’s fastest-growing companies shifting away from blogging as a primary social media platform?  ”Maybe” could be a conclusion based on new research examining the INC 500 from The Center for Marketing Research at the University of Massachusetts. For the first time in the five years that this research has been conducted, the use of blogging declined.

Is social media effective for B2B lead generation?

Sales Lead Insights

Examples that come to mind include David Meerman Scott , speaker and author of The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing & Online Media to Reach Buyers Directly , and Joel Comm , the Internet entrepreneur, speaker and author of Twitter Power: How to Dominate Your Market One Tweet at a Time. blog post I wrote a few weeks back, How does social media rank in influencing business technology purchase decisions? What’s all this have to do with social media? about a survey they recently conducted. Not bad!

How to Start an Awesome LinkedIn Group

Vertical Response

One excellent way to establish credibility organically is to launch a LinkedIn Group. This powerful B2B networking tool on the “social network for professionals” has spawned over 1.5 Duke Long, a commercial real estate agent in Indianapolis , has been engaging colleagues nationwide with a LinkedIn group focused on social networking. Build engagement.

Using LinkedIn to Gather Industry Intelligence

Savvy B2B Marketing

After talking with him - and asking lots of questions about his industry - I asked, "Have you tried LinkedIn?" What would I get from LinkedIn?" " For those of you who think LinkedIn is simply a place to post your resume when you need a job or to half-heartedly build a "network," it's time to revisit LinkedIn. " he asked. "Uh, no.

Using LinkedIn to Gather Industry Intelligence

Savvy B2B Marketing

After talking with him - and asking lots of questions about his industry - I asked, "Have you tried LinkedIn?" What would I get from LinkedIn?" " For those of you who think LinkedIn is simply a place to post your resume when you need a job or to half-heartedly build a "network," it's time to revisit LinkedIn. " he asked. "Uh, no.

Webinar on Effective Lead Management: How to Convert Marketing Leads into Sales Pipeline

B2B Lead Generation Blog

In fact, in a recent lead generation poll I conducted through my LinkedIn group, I found that converting leads to pipeline revenue was the biggest challenge for marketers. Although I don’t usually highlight what my company does in my blog; however, I’d like to share a great example of how an organization can improve their lead gen process by tweaking the process. Using this “playbook” as a tool to identify and evaluate the underlying issues, we helped them optimize the process and they in turn formed a strong foundation for a closed-loop lead management system.

B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog

delicious b2bmarketing

Online Marketing Blog TopRank's internet marketing blog on the intersection of social media, digital public relations and search engine marketing. For one client in the B2B marketing industry, TopRank devised a blog strategy incorporating industry thought leader interviews. This tactic contributed to a nearly 50% increase in organic traffic to the blog. Enjoy!]

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(Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009

Webbiquity

Social media marketing activity exploded in 2009, and so did coverage of these practices. So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. Whether you’re looking for guidance on measuring social media results, justifying investments, utilizing best practices, finding the best tools, or just want to broaden your social media knowledge, you’ll find it here. Social Media Tools.

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50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Twitter users frequently exchange information about products and services.” 71% of business users now say Twitter is a useful tool, up from 59% a year ago. Which tools are most helpful? Twitter Tools and Reviews.

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The Top 3 Priorities for 2010 Marketing Budgets

delicious b2bmarketing

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Design PR SEO-SEM Social Media Strategy More testchannel AdROCK eBooks Educational Facebook Guest Posts Twitter The Top 3 Priorities for 2010 Marketing Budgets November 2nd, 2009 | By guestblogger By Tom Pick | Online Marketing Executive | KC Associates With a lingering recession, the U.S. Start by listening to the conversations already happening, using a social media monitoring tool like Radian6 or Techrigy SM2. And second, that funds will be limited and must be spent very carefully.

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The 39 Social Media Tools I’ll Use Today

delicious b2bmarketing

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. Blog Comments (The blog is on WordPress) Disqus This is what I use to manage comments here at Convince & Convert. Great little app for on-the-fly blog management.

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B2B Email Marketing: Interview with Stephanie Miller

Sales Lead Insights

Stephanie, why is this happening and what should this blog’s readers do about it? This study tracks with Return Path’s Deliverability Benchmark Report on the first half of 2009, which is based on the data Return Path manages for ISPs and corporate system administrators. Stephanie, what tools are available for increasing the deliverability of email and which will make the most difference? Tags: B2B Lead Generation B2B marketing tools B2B marketing email marketing lead generation My guest today is Stephanie Miller , email expert and co-author of Sign me up!

What was Linkedin Thinking?

MI6 Marketing Agency

Audience: Linkedin Group Managers, Linkedin Product Managers, Community Managers. In October 2009, Rick Stomphorst and I founded Silicon Halton a grassroots “ unassociation &# for Hitech entrepreneurs, companies and professionals in the Halton Region in Ontario, Canada. The primary tool and channel for our launch and to build the community was our Linkedin Group.

Eight Factors to Consider When (Re)Launching a Business Blog

Webbiquity

Over the last decade, business blogs have gone from being a novelty to a leading-edge practice to an essential element for any company seeking to optimize its presence on the web. According to Small Business Trends and HubSpot , the percentage of businesses with blogs has increased from less than half in 2009 to nearly two out of three in 2011. Why are so many companies now embracing blogging? blog helps on all three fronts much more than a standard corporate website. Will the blog be part of your corporate site or have its own unique URL ? Location.

6 Reasons Why Your Blog Is Your Most Important Social Media Tool

Content Marketing Today

Your blog is your secret social media weapon. Thanks to free or inexpensive blogging tools, any individual can be on the same technological footing as the New York Times or Business Week. What I think is less obvious is that your blog is every bit as much a social media tool as Twitter, Facebook or MySpace. The bottom line: Start your blog today. Not bad.

10 Steps to Maximizing LinkedIn for Sales and Social Media Marketing

WindMill Networking

LinkedIn just announced their earnings last week for the first time since going public, and it was good to see that their membership (now at 115 million members ) and website traffic ( #11 in the U.S., #13 in the world ) continue to grow. Still don’t think your business needs to be on LinkedIn? If Facebook were the White Pages, LinkedIn is the Yellow Pages.

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12 Social Media Tools for B2B Pre-Event Marketing

delicious b2bmarketing

LinkedIn Events Setting up an event in LinkedIn is a fairly simple process. LinkedIn users will be shown events that match their specific business needs based on the information they’ve added to their LinkedIn profile (Job Title, Industry, etc.), so your event may show up in their recommendations. As a B2Ber, I can really appreciate these tools. Adam Q.

Social Media will Disrupt every Function in your Company

Buzz Marketing for Technology

You can’t attend a conference or read a blog post without hearing about the latest in this field. Recruiters are clearly already using Social Networks like LinkedIn as their first source of candidates. And finally, Learning and Development teams will be harnessing social tools internally to train and enable everyone from new hires to sales teams and beyond.

Best Social PR Guides, Tips and Tools of 2010

Webbiquity

Which online tools are most helpful for PR pros? Get the answers to all of these questions and more here in some of the best social PR guides, tips and tools of the past year. Interactive PR Guides, Tips and Tools. Rachel Hunt supplies valuable guidance on how to use social networking, award submissions, guest blogging, speaking opportunities and original research to maximize the impact of PR efforts. successful marketers reveal their favorite public relations tools by Matt About Business. The tools, briefly reviewed, range from the obvious (e.g.,

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10 Tips for Integrating Social Media and LinkedIn in to Your Job Search in 2011

WindMill Networking

How about, “I received all of these LinkedIn invites, but I thought they were such a nuisance!&# Indeed, the only positive thing to come out of not digging our wells before we are thirsty is to finally realize the power of LinkedIn in helping us build out our personal brand, professional networking, and ultimately being instrumental in helping us land a job. Thanks! 1.) Analyze. 

6 Reasons to Embrace Social Media Today

Content Marketing Today

Millions of web users, both in the business to consumer and business-to-business markets, are reading blogs and listening to podcasts daily. Organizations as diverse as law firms, interior designers, real estate agents, and roofing companies are using blogs, podcasts, videos, and user communities such as Facebook to demonstrate their expertise and thought leadership. Not next week.

Blogging, social media use skyrocketing at universities

grow - Practical Marketing Solutions

100 percent of colleges and universities studied are using some form of social media, up from 95 % last year, 85% in 2009 and 61% in 2008. Eighty-four percent have a school Twitter account (up from 59%) and 66% have a blog (up from 51%). College admissions professionals are flocking to LinkedIn with 47% on the professional networking site, up from 16% last year.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%). Conductor Blog ). AddThis Blog ).

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The Blog Tree: New Growth. Fruit for Your RSS Feed [Infographic]

It's All About Revenue

Last year, storytelling, influence and curation came together in  The Blog Tree , a collaboration between Eloqua and JESS3 that turned a hackneyed “top blogs list” into a rich, playful visual that not only listed top marketing blogs, but also showed the interrelationships between and among them. The Blog Tree: New Growth. Every leaf links to the corresponding blog.

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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Share this on Linkedin. Related posts: Ways to spend your Social Capital If you read the last two blog posts on Social.

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5 steps for using LinkedIn as lead generation tool

B2B Lead Generation Blog

Like many of you, I’m using LinkedIn to connect with work friends and colleagues. But I’ve been intrigued by how LinkedIn has quietly developed into a useful lead generation tool for marketers and sales people to build relationships with potential customers. I’ve discovered that it’s a pretty simple process if you’re willing to invest the time to freely share your expertise and thought leadership with others. Here are 5 ways you can generate leads via LinkedIn: Step #1 - Create a polished and personally branded profile on LinkedIn.

42+ Social Media Marketing Tools

Junta 42

Had a great time yesterday at the MagsU workshop on "Opening the Emedia Toolbox" In the session, we reviewed numerous online tools on how to develop social media strategies for personal branding, new revenue streams, search engine optimization, new content initiatives and more for content providers/publishers.    If you have some social media tools you'd like to add, post them in the comments. LinkedIn - Start the practice of connecting with every business card you receive from contacts. LinkedIn Answers - Listen and answer. The Basics. Yahoo!

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

Home > Our blog HOME | RSS FEEDS | SITEMAP | CLIENT ZONE | CONTACT US Our blog About Velocity Our clients What we do Who we are Recent posts The white paper is dead…or is it? So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates. Zillions of blog posts. Come and get it!

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RFP Etiquette: Dos and Don’ts for Business Matchmaking

Confluent Forms

The following interview/article was conducted by Vince Giorgi, Vince President of Hanley Wood Marketing for his blog, Touch Point City. The original article was posted here on July 21, 2009. Mike Wolfsohn, Ignited’s EVP-executive creative director, wrote a Sunday post for his agency’s blog describing Ignited’s experience during a recent Zappos agency search. His post tells of the agency’s chagrin at seeing, via Google analytics, that Zappos viewed only five pages of Ignited’s 25-page proposal (submitted as a blog), with an average page-view time of just 14 seconds.

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B2B Lead Generation Blog: New Book on Corporate Blogging

B2B Lead Generation Blog

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. « Webinar: Eight critical success factors for lead generation | Main | New E-Book Offers Great Advice » New Book on Corporate Blogging Its exciting when someone you know launches a new book. This is the perfect time to release a book on corporate blogging.

Best of 2009: Social Media Marketing, Part 1

Webbiquity

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. Which tools are most important for social media participation, analyzing what’s being said, and separating important substance from the noise? Marty Weintraub provides a remarkable and highly detailed guide to setting up a social media reputation monitoring dashboard using free tools such as Google Alerts, iGoogle, Google Analytics, and keyword tools along with Excel. Top 10 Free Tools for Monitoring Your Brand’s Reputation by Mashable.

Inbound Marketing and Outbound Marketing, by Tony Soprano

Smashmouth Marketing

Services such as appointment setting, lead generation and list development are pervasive and a very common tool in the demand gen arsenal. Although I don't totally agree with the statement (especially as it pertains to emerging technologies), I will agree that it's Google that sits on most people's desktops all day long and is a tool we use constantly. Then there was the Google.

Inbound Marketing and Outbound Marketing, by Tony Soprano

Smashmouth Marketing

Services such as appointment setting, lead generation and list development are pervasive and a very common tool in the demand gen arsenal. Although I don't totally agree with the statement (especially as it pertains to emerging technologies), I will agree that it's Google that sits on most people's desktops all day long and is a tool we use constantly. thing.".