Trending Sources

Lessons learned while deleting 274 blog posts

grow - Practical Marketing Solutions

After more than seven years of blogging I had a lot of clutter. So I started at the beginning of the {grow} timeline and began deleting blog posts. When the dust had cleared, I had trashed 274 blog posts. It was fun to go back and figure out who left the first of 65,000 comments on this blog. Since those early days I have had more than 65,000 comments on the blog.

Sales Ready Leads: Quality vs. Quantity

Smashmouth Marketing

It's a small world--find out who you or your colleagues know at those companies (use LinkedIn). We wrote a blog post Third Party Vendors for Lead Qualification on this very topic. The topic of Quality vs. Quantity in demand gen has been a constant debate. As David Greenberg, Sr. We just don't have the time to waste managing anything but.". Quality Vendor. Cancel/Reject Rate. 56,000.

8 Elements of the Perfect Blog Post

B2B Marketing Traction

What does a perfect blog post look like? recently curated an article on the perfect blog post by Kevan Lee of Buffer. It was chock full of great tips and best practices for blog posts proven by research, but some of my followers commented that the long and detailed article was hard to put into action. Shortened Lines of Text at the Beginning of the Blog. wanting more.

20 LinkedIn Groups Every Marketer Should Join

Hubspot

This is certainly understandable, given all of the projects on their plates on a daily basis -- from setting up workflows , to analyzing blog metrics , to creating premier content. To get a glimpse of just what kinds of popular marketing groups -- and even niche communities within marketing, like blogging and social -- there are on the social media site, check out our list below.

Why are America’s fastest-growing companies killing their blogs?

grow - Practical Marketing Solutions

Are America’s fastest-growing companies shifting away from blogging as a primary social media platform?  ”Maybe” could be a conclusion based on new research examining the INC 500 from The Center for Marketing Research at the University of Massachusetts. For the first time in the five years that this research has been conducted, the use of blogging declined.

How to Start an Awesome LinkedIn Group

Vertical Response

One excellent way to establish credibility organically is to launch a LinkedIn Group. Duke Long, a commercial real estate agent in Indianapolis , has been engaging colleagues nationwide with a LinkedIn group focused on social networking. He offers step-by-step tips for creating and managing a topical discussion group on LinkedIn: Choose the audience that’s right for you.

Is social media effective for B2B lead generation?

Sales Lead Insights

Examples that come to mind include David Meerman Scott , speaker and author of The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing & Online Media to Reach Buyers Directly , and Joel Comm , the Internet entrepreneur, speaker and author of Twitter Power: How to Dominate Your Market One Tweet at a Time. blog post I wrote a few weeks back, How does social media rank in influencing business technology purchase decisions? What’s all this have to do with social media? about a survey they recently conducted. Not bad!

what's your marketing approach?

The Effective Marketer

This entry was posted on Wednesday, July 29th, 2009 at 8:29 pm and is filed under Communication , Marketing Management , Marketing Strategy. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Blog at WordPress.com.The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What’s Your Marketing Approach? Create this email here, prepare a webinar there, and send the artwork for publication in that magazine.

Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. For Indium Corporation , a supplier of soldering materials and electronics assembly equipment, blogging is now a central piece of the marketing mix.

Does LinkedIn Make Your Phone Ring?

B2B Marketing Traction

So, if I’m getting results, why do many business people still say, “I’m on LinkedIn – now what?” So you’re on LinkedIn – now what? I was the 102,794 th person to create a LinkedIn profile on January 7, 2004. (To figure out what number you were – see Jason’s blog entry, What Number Are You On LinkedIn? Tweet.

Using LinkedIn to Gather Industry Intelligence

Savvy B2B Marketing

After talking with him - and asking lots of questions about his industry - I asked, "Have you tried LinkedIn?" What would I get from LinkedIn?" " For those of you who think LinkedIn is simply a place to post your resume when you need a job or to half-heartedly build a "network," it's time to revisit LinkedIn. " he asked. "Uh, no.

Using LinkedIn to Gather Industry Intelligence

Savvy B2B Marketing

After talking with him - and asking lots of questions about his industry - I asked, "Have you tried LinkedIn?" What would I get from LinkedIn?" " For those of you who think LinkedIn is simply a place to post your resume when you need a job or to half-heartedly build a "network," it's time to revisit LinkedIn. " he asked. "Uh, no.

Webinar on Effective Lead Management: How to Convert Marketing Leads into Sales Pipeline

B2B Lead Generation Blog

In fact, in a recent lead generation poll I conducted through my LinkedIn group, I found that converting leads to pipeline revenue was the biggest challenge for marketers. Although I don’t usually highlight what my company does in my blog; however, I’d like to share a great example of how an organization can improve their lead gen process by tweaking the process. Research shows that about 80% of leads marketers generate end up getting lost, ignored or discarded. Sales provided little or no feedback on all the leads. qualified leads based on the universal lead definition.

B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog

delicious b2bmarketing

Online Marketing Blog TopRank's internet marketing blog on the intersection of social media, digital public relations and search engine marketing. For one client in the B2B marketing industry, TopRank devised a blog strategy incorporating industry thought leader interviews. This tactic contributed to a nearly 50% increase in organic traffic to the blog. Enjoy!]

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The Top 3 Priorities for 2010 Marketing Budgets

delicious b2bmarketing

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Design PR SEO-SEM Social Media Strategy More testchannel AdROCK eBooks Educational Facebook Guest Posts Twitter The Top 3 Priorities for 2010 Marketing Budgets November 2nd, 2009 | By guestblogger By Tom Pick | Online Marketing Executive | KC Associates With a lingering recession, the U.S. Create content on a blog or produce videos, and promote using Digg, Twitter, and other social bookmarking and social networking sites. 3. So how should your prioritize spending for next year? 1. Tweet This!

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What was Linkedin Thinking?

MI6 Marketing Agency

Audience: Linkedin Group Managers, Linkedin Product Managers, Community Managers. In October 2009, Rick Stomphorst and I founded Silicon Halton a grassroots “ unassociation &# for Hitech entrepreneurs, companies and professionals in the Halton Region in Ontario, Canada. The primary tool and channel for our launch and to build the community was our Linkedin Group.

Eight Factors to Consider When (Re)Launching a Business Blog

Webbiquity

Over the last decade, business blogs have gone from being a novelty to a leading-edge practice to an essential element for any company seeking to optimize its presence on the web. According to Small Business Trends and HubSpot , the percentage of businesses with blogs has increased from less than half in 2009 to nearly two out of three in 2011. Why are so many companies now embracing blogging? blog helps on all three fronts much more than a standard corporate website. Will the blog be part of your corporate site or have its own unique URL ? Location.

The Blog Tree: New Growth. Fruit for Your RSS Feed [Infographic]

It's All About Revenue

Last year, storytelling, influence and curation came together in  The Blog Tree , a collaboration between Eloqua and JESS3 that turned a hackneyed “top blogs list” into a rich, playful visual that not only listed top marketing blogs, but also showed the interrelationships between and among them. The Blog Tree: New Growth. Every leaf links to the corresponding blog.

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10 Steps to Maximizing LinkedIn for Sales and Social Media Marketing

WindMill Networking

LinkedIn just announced their earnings last week for the first time since going public, and it was good to see that their membership (now at 115 million members ) and website traffic ( #11 in the U.S., #13 in the world ) continue to grow. Still don’t think your business needs to be on LinkedIn? If Facebook were the White Pages, LinkedIn is the Yellow Pages.

How To Build An Army Of Volunteer Contributors For Your Blog

B2B Marketing Insider

Back in 2009, two of my employees helped me start B2B Marketing Insider  for my own rants and raves in content marketing, social media and marketing strategy. Step 1: I identified all the internal employees who were already blogging on the topics I thought our audience was interested in. But you only have a tiny budget. And you want to maintain a high level of quality. Let me explain.

Build 93

(Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009

Webbiquity

Social media marketing activity exploded in 2009, and so did coverage of these practices. So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. ROI Is Dead by StraightUpSearch Blog. Top Ten blogs: Social Media Measurement by Seldom Seen Kid. by SocialSteve’s Blog. Steps To Demonstrate Positive Return On Investment For Social Media Marketing by Jeffbullas’s Blog.

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Do you want your customers to be able to reach you?

Junta 42

Every time we update the Junta42 Top 42 Content Marketing Blogs list, one of the jobs is to get the name and email for each blogger.  For this go around, there are 44 new blogs to be added to the list – so there are 44 people to find and get an email address.  I find connections to Twitter, Linkedin and Facebook.  This not only includes SEO, blogging and producing content that will drive people to your site (gaining credibility and trust), it also includes them actually being able to get in touch with you.  Are you?   HA!  

Social Media will Disrupt every Function in your Company

Buzz Marketing for Technology

You can’t attend a conference or read a blog post without hearing about the latest in this field. Recruiters are clearly already using Social Networks like LinkedIn as their first source of candidates. We are at an interesting inflection point with Social Media today. One that threatens to disrupt and reinvent every function in your company over the next few years.

Email Autoresponders 2.0 in B2B Marketing

Anything Goes Marketing

You can promote corporate blog posts, upcoming events, press releases and the newest white papers/case studies in an RSS feed(s) that you can add to your email either underneath the main "Thanks for registering text" or as a side column. By autoresponder email, I mean the confirmation email that a registrant immediately receives when they fill out a form on a website. Email Autoresponder 1.0

How to Blog: What Blog Categories Should I Create?

B2B Marketing Traction

A successful blog has carefully thought-out categories under which you group your blog posts. The irony is that it’s often not until you’ve blogged for a while that you figure out what you want those categories to be. Blog Post Categories Should Mirror Your Products and Services. Create Blog Categories for Topics Readers Like. Have you changed them?

10 Tips for Integrating Social Media and LinkedIn in to Your Job Search in 2011

WindMill Networking

How about, “I received all of these LinkedIn invites, but I thought they were such a nuisance!&# Indeed, the only positive thing to come out of not digging our wells before we are thirsty is to finally realize the power of LinkedIn in helping us build out our personal brand, professional networking, and ultimately being instrumental in helping us land a job. Thanks! 1.) Analyze. 

B2B Email Marketing: Interview with Stephanie Miller

Sales Lead Insights

Stephanie, why is this happening and what should this blog’s readers do about it? This study tracks with Return Path’s Deliverability Benchmark Report on the first half of 2009, which is based on the data Return Path manages for ISPs and corporate system administrators. Include links to your LinkedIn profile and other social network sites, and encourage subscribers to "Share this" by providing auto-status update links at each article or call to action. My guest today is Stephanie Miller , email expert and co-author of Sign me up! Yikes! Yes and yes.

6 Reasons to Embrace Social Media Today

Content Marketing Today

Millions of web users, both in the business to consumer and business-to-business markets, are reading blogs and listening to podcasts daily. Organizations as diverse as law firms, interior designers, real estate agents, and roofing companies are using blogs, podcasts, videos, and user communities such as Facebook to demonstrate their expertise and thought leadership. Not next week.

90 Tips to Make Your Blog Rock

delicious b2bmarketing

Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! Sometimes we need to find that inspiration to write that next post or optimize the blog so that maybe one day you will be able to monetize your expertise and content and retire to the Bahamas. Thanks!

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Lead Generation Tips: Business Card Data Entry For Free | Dreamforce Special

Smashmouth Marketing

you subscribe to our B2B Blog: Smashmouth Sales & Marketing. How many business cards do you have laying around in one of the current states? 1. On your desktop in a pile 2. Wrapped in a rubber band 3. In a ziplock bag 4. Distributed in the inside pockets of four blazers 5. All they have to do is send them to us. The only catch. Get instructions now >> 100 business card leads

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%). Conductor Blog ). AddThis Blog ).

Stats 133

Blogging, social media use skyrocketing at universities

grow - Practical Marketing Solutions

100 percent of colleges and universities studied are using some form of social media, up from 95 % last year, 85% in 2009 and 61% in 2008. Eighty-four percent have a school Twitter account (up from 59%) and 66% have a blog (up from 51%). College admissions professionals are flocking to LinkedIn with 47% on the professional networking site, up from 16% last year.

Would YOU Trust a PR Agency Not Involved in Social Media with YOUR Social Media Programs?

PR Meets Marketing

Some points to keep in mind: I looked at if the agency had a blog, Twitter profile, Facebook page (both group and/or fan), LinkedIn Group. If the blog wasn’t listed on the home page or easily found via a sitemap, I assumed there was none or you don’t really want me to find your blog. used the group search functions found on Facebook and LinkedIn respectively. Interesting Findings: Almost all of the agencies did NOT link to their profiles on Facebook, LinkedIn, Twitter, etc. So some fields may be marked as “none” as a result. del.icio.us

10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Share this on Linkedin. Related posts: Ways to spend your Social Capital If you read the last two blog posts on Social.

BtoB 13

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

Home > Our blog HOME | RSS FEEDS | SITEMAP | CLIENT ZONE | CONTACT US Our blog About Velocity Our clients What we do Who we are Recent posts The white paper is dead…or is it? So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates. Zillions of blog posts. Come and get it!

Paper 12

Why Use Twitter, Facebook & LinkedIn for Content Marketing?

Writing on the Web

alt=" Why Use Twitter, Facebook & LinkedIn for Content Marketing?" />. But still, I am using Twitter , Facebook and LinkedIn and I think you should too. All that changed in 2004 and 2005 with the popularization of blogging platforms like Typepad and Wordpress. This ushered in new business success for me and my former partner as The Blog Squad. LinkedIn went from 2 to 40 million in May 2009 and 60 million by February 2010. An interesting user statistic for LinkedIn is this: “Senior Executives” (est. LinkedIn ( join my network here ).

6 Reasons Why Your Blog Is Your Most Important Social Media Tool

Content Marketing Today

Your blog is your secret social media weapon. Thanks to free or inexpensive blogging tools, any individual can be on the same technological footing as the New York Times or Business Week. What I think is less obvious is that your blog is every bit as much a social media tool as Twitter, Facebook or MySpace. Nothing works better than a blog to achieve that objective.

The Fun Theory: How to Change Behavior

The Effective Marketer

This entry was posted on Monday, November 30th, 2009 at 8:00 am and is filed under Communication , Marketing Strategy , Social Media. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Blog at WordPress.com.How are you changing your customers and your prospects behavior?

RFP Etiquette: Dos and Don’ts for Business Matchmaking

Confluent Forms

The following interview/article was conducted by Vince Giorgi, Vince President of Hanley Wood Marketing for his blog, Touch Point City. The original article was posted here on July 21, 2009. Mike Wolfsohn, Ignited’s EVP-executive creative director, wrote a Sunday post for his agency’s blog describing Ignited’s experience during a recent Zappos agency search. His post tells of the agency’s chagrin at seeing, via Google analytics, that Zappos viewed only five pages of Ignited’s 25-page proposal (submitted as a blog), with an average page-view time of just 14 seconds.

RFI 12

B2B Lead Generation Blog: New Book on Corporate Blogging

B2B Lead Generation Blog

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. « Webinar: Eight critical success factors for lead generation | Main | New E-Book Offers Great Advice » New Book on Corporate Blogging Its exciting when someone you know launches a new book. This is the perfect time to release a book on corporate blogging.

Best of 2009: Social Media Marketing, Part 1

Webbiquity

Compelling thought-leadership content, blog posts, white papers, video and SEO efforts support and create long-term value for social media tactics. Another noteworthy post from this publication is Facebook is a Personal CRM for Baby Boomers , in which Daniel Flamberg reports on an Accenture study showing that in early 2009, “boomers posted a 59 percent increase in use of social networks; a rate of adoption 30 times faster than any other age group.&# 11 Reasons You Can’t Ignore Social Media in 2009 by Digital Labz. How to be a LinkedIn superstar by iMedia Connection.

Webinar Presentations That Suck « The Effective Marketer

The Effective Marketer

This entry was posted on Monday, May 25th, 2009 at 7:43 pm and is filed under Communication , Webinars. Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Blog at WordPress.com.How do you avoid the same mistakes you see people committing all the time when delivering web presentations?

Inbound Marketing and Outbound Marketing, by Tony Soprano

Smashmouth Marketing

Search engine marketing (SEM), search Engine Optimization (SEO), blogging and social media strategies all contribute to solid Google rankings. Over the past several months I've visited several companies that specialize in inbound marketing (if you follow my blog or twitter , you'll know who they are). Tony Soprano : "Every decision you make affects every facet of every other #?%!%