Oktopost

JANUARY 13, 2020

B2B buyers are increasingly using social media and user generated content to research their major purchases. Therefore, social or user generated content platforms like Quora, G2Crowd, and Capterra are gaining popularity as sources for software and other B2B product reviews. This presents B2B marketers with a new playground.

Paid Content 119

Paid Content Advertisements Advertising B2B 119

Adobe Experience Cloud Blog

JUNE 29, 2017

The initial concept was that budget-strapped startups needed to use unconventional tactics to achieve an ideal product/market fit and progress to driving mass user adoption. Use Your Best Customers as Your Research Lab. Use case: Instagram: In 2009, location-based mobile applications were skyrocketing.

Startups 134

Startups API Budget Programs Lead Ranking 134

Adobe Experience Cloud Blog

AUGUST 7, 2017

I NEVER would buy a PC. Maybe they make you feel at “home” or were the first interaction you had with that type of product. With their incredibly lenient and understanding return policy, Trader Joe’s not only trusts and stands by their products, but they also trust their customers to be honest when requesting a refund.

Branding 134

Branding Brand Identity Loyalty Paper 134

Convince & Convert

JULY 16, 2013

One commenter on Jay’s post mentioned surveys revealing that social media conversations play a significant role in people’s buying decisions, but social media interaction simply does not show up in conversion rates because a social media site is almost never the last click before somebody buys something.

Click Rate 148

Click Rate Social Media Conversion Rate Marketing Analytics Tools 148

Content Marketing Institute

DECEMBER 12, 2017

As for my own predictions for the upcoming year, they are rather simple – though somewhat aspirational: Apple will buy Disney. It will see the light and purchase what is perhaps the greatest media company on the planet. Apple will buy Disney in a few years, says @JoePulizzi. Andrew Davis, best-selling author, Monumental Shift.

Marketing AI 111

Marketing AI Content Marketing Paid Search Agency Content 111

markempa

OCTOBER 27, 2014

Remember, people buy from people. 80% of marketing leads are lost or discarded, according to a MarketingSherpa presentation delivered at B2b Marketing Summit 2009. Knowing when to provide a case study versus a technical white paper versus a product demo can make a huge difference in converting a lead to a sale. .

Conversion Rate 120

Conversion Rate Lead Scoring Lead Ranking Ideal Customer Profiles 120

Vidyard

OCTOBER 27, 2019

B2B and B2C organizations are moving away from product-focused video towards telling bigger stories around overarching themes. In aligning themselves with Kaepernick, Nike also aligned themselves with the cause, making the purchase of their gear a statement of support for Kaepernick’s cause. Video Storytelling Tips 3.1

Storytelling 110

Storytelling Video Marketing Top of Funnel Work Management 110

Hubspot

MARCH 15, 2019

We're losing more than we're gaining for the first time since those statistics have been tracked, and the crossover coincided with the recession of 2007-2009. Census Bureau, the overall number of business applications began to recover in late 2009 and has been trending up for the past ten years. Source: Capterra. According to the U.S.

Tips 101

Tips Business Lead Scoring Lead Ranking 101

Porch Group Media

MAY 21, 2019

Consumers use multiple online and offline channels when researching and purchasing and often traverse between devices when they do so. Customer testimonials and making subscribers aware of new products or services tie for the second-most effective re-targeting campaigns, with 37% reporting using them effectively. SproutSocial).

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Sana Commerce

DECEMBER 13, 2021

If you use online marketplaces to sell products, feel free to embed reviews from there on your site. Send an email asking customers what they thought of your product or service. This is all the more important if you’re in the world of B2B, which often features very complex purchasing logistics. New rules for B2B buying.

Budget Programs 52

Budget Programs Marketing Websites Tips Work Management 52

Sana Commerce

DECEMBER 13, 2021

If you use online marketplaces to sell products, feel free to embed reviews from there on your site. Send an email asking customers what they thought of your product or service. This is all the more important if you’re in the world of B2B, which often features very complex purchasing logistics. New rules for B2B buying.

Budget Programs 52

Budget Programs Marketing Websites Tips Work Management 52

markempa

APRIL 19, 2007

Research shows that Podcasts do impact B2B purchase decisions. If you provide your prospects with high quality thought leading content as part of your lead nurturing process , then you will find that your prospects are calling you first when they are ready to buy. Research shows that Podcasts do impact B2B purchase decisions.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Marketing Qualified Leads 120

Martech Advisor

DECEMBER 6, 2019

Their current behavior and purchase patterns. In the above example, calculating the CLV would help Panera to make timely tweaks to service levels, new product launches, gamified programs and overall increasing the satisfaction at the point of experience. For example, did you know that Facebook turned profitable in 2009?

Lead Ranking 59

Lead Ranking Advertising Benchmark Lead Scoring Examples 59

Webbiquity

FEBRUARY 14, 2010

It starts with a clear rationale for making investments in lead nurturing processes: “Up to 95 percent of qualified prospects on your Web site are there to research and are not yet ready to talk with a sales rep, but as many as 70 percent of them will eventually buy a product.&# ( Brian Carroll ). Share this on del.icio.us.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 100

Industrial Marketing Today

JUNE 12, 2010

You are not alone, most business purchases, especially industrial products don’t lend themselves to a simple Manufacturer’s Suggested Retail Price (MSRP). This was second only to downloading product data sheets. This was second only to downloading product data sheets. Have you struggled to answer that question?

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

ClearVoice

OCTOBER 21, 2022

Brands you use every day, like Groupon, WhatsApp, and Uber incredibly got their start during the Great Recession of 2008-2009. And of that 99%, roughly 78% said it was for the best and made for an extremely effective strategy. In fact, many brands have seen massive growth during times of economic crisis.

Planning 96

Planning Marketing Budget Marketing & Strategy Marketing Strategy 96

Customer Experience Matrix

SEPTEMBER 3, 2009

Probably the most comprehensive study along these lines was Global Faces and Networked Places , released by Neilsen in March 2009. Search still earns the bulk of online advertising fees because it's a gateway to other content, and perhaps because it's the easiest Web advertising to buy and optimize. This is a point worth considering.

Spending 120

Spending Media Mobile Advertising Forrester 120

The ROI Guy

JANUARY 17, 2011

Monday, January 17, 2011 Value Selling Tools and the Buying Lifecycle With two economic downturns in the past ten years, buyers are more frugal than ever, demanding that each investment help them do-more-with-less, provide a bottom-line impact, and deliver superior value.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Vidyard

OCTOBER 27, 2019

Focus on Big-Picture Themes B2B and B2C organizations are moving away from product-focused video towards telling bigger stories around overarching themes. In aligning themselves with Kaepernick, Nike also aligned themselves with the cause, making the purchase of their gear a statement of support for Kaepernick’s cause.

Storytelling 65

Storytelling Video Marketing Top of Funnel Work Management 65

Engagio

APRIL 2, 2018

That’s why I believe it’s one of the best investments you can make with your time. Robert Cialdini explores psychological tactics used by “compliance practitioners” – from salesmen to waiters and card dealers to fundraisers – to influence our thoughts and buying behaviors. Publication Date : February 24, 2009.

Work Management 85

Work Management Marketing Management Paid Search Agency Marketing & Strategy 85

QuanticMind

NOVEMBER 28, 2018

The data was analyzed in an effort to compare and cross-reference the audio content that consumers were listening to, with what they were buying and where they were eating, shopping and going for entertainment. And despite a radio industry in flux, that statistic has only declined about 2 percent since 2009.

PPC 40

PPC Advertisements Advertising Mobile Advertising 40

Content Standard

JUNE 20, 2016

In return for convenience, it seems that consumers have unwittingly given up a large part of what makes product-oriented brands so exciting. Can the same technology that lets us buy from the couch also be used to bring back the storefront? Perhaps the best example of a high-touch digital store right now is Warby Parker.

Marketing & Strategy 46

Marketing & Strategy Marketing Strategy Paid Search Agency Merchandising 46

Online Marketing Institute

NOVEMBER 1, 2010

My goal is to inspire, challenge, and engage marketers at firms that sell highly-considered products and services. I hope this blog brings you a fresh perspective on the future of B2B marketing and best practices that you can put to work today to improve Marketings standing and influence inside your firm. Want to hear more?

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Ambal's Amusings

APRIL 29, 2010

In my opinion, all content should accomplish either lead generation or play a role in creating momentum toward purchase. By mapping content to buying stages your content will address prospect needs from status quo through purchase decision. Enter into your information product funnel. Information products: (For a fee).

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Customer Experience Matrix

FEBRUARY 4, 2009

This is a bit perplexing, since those products are at the opposite ends of the spectrum: Marketo being relatively low cost / limited functionality / easier to learn, and Eloqua being higher cost / richer functionality / takes more training. Pardot : another pretty powerful product; see my blog review from December 2008.

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

WebMarketCentral

DECEMBER 9, 2009

How are b2b buyers actually using social media in their research and buying decisions? What's the best method for approaching social media marketing? Discover the answers to these questions and others here in more of the best blog posts and articles about social media marketing so far this year.

Social Media 20

Social Media Social Marketing Web 2.0 Forrester 20

Anything Goes Marketing

MARCH 24, 2009

At your own company there still may be plenty of interest for your products or services but companies may not have the budget to purchase from you which means longer sales cycles and missed forecasts. How are the best in class companies still reaching their 2009 targets? Come Together. chadhorenfeldt Tweet this!

Sales Management 100

Sales Management Top of Funnel Paid Search Agency Work Management 100

The ROI Guy

NOVEMBER 4, 2010

We call the economic buyer trend Frugalnomics, where buyers seek quantifiable proof of bottom-line impact, significant ROI, fast payback and superior value from each purchase. When ranking the important factors that influence IT purchase decisions, survey respondents indicated that economic factors once again reign.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

OCTOBER 22, 2010

Two successive downturns over the past decade have resulted in buyers more skeptical of sales pitches than ever, and a condition called Frugalnomics – where buyers demand quantifiable proof of bottom-line impact for each purchase decision. Productivity is a science. So how is the sales enablement role evolving within b2b vendors?

Sales Cycle 40

Sales Cycle Enterprise Management Marketing Management Buying Cycle 40

LEADership

NOVEMBER 11, 2014

When worldwide CMO of MasterCard, Raja Rajamannar joined the company in July 2009, he faced the question that many senior executives in a similar position have to answer—“How do you decide what stays, what goes out?” Of course, you can’t forget the famous line, “There are some things money can’t buy. Marketing 2.0: Marketing 3.0:

CMO 40

CMO Top of Funnel Buyer's Journey Multi-Channel 40

Hubspot

OCTOBER 18, 2018

2009: Self-published titles surge to double the amount of traditionally published titles. Despite the lack of creative control given to authors in the traditional publishing process, once a publisher purchases a manuscript, they assume all financial risk with selling your book. Girl Friday Productions. Amazon releases Kindle.

Paid Search Agency 73

Paid Search Agency Custom Publishing Work Management Budget Programs 73

Ambal's Amusings

SEPTEMBER 17, 2009

B2B Lead Generation Benchmark Study 2009. Chances are that the buyers of complex solutions have a lot to learn before they develop the knowledge and confidence they need to make the best purchase decision. Mitigating risk is one of the highest concerns when considering a complex purchase. By Joe Pulizzi and Newt Barrett.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

The ROI Guy

SEPTEMBER 3, 2010

3) Quantify Best Value - According to analyst Scott Santucci of Forrester, “We are in the middle of a major transformation in the B2B sales model. to buy only what they need at the lowest possible price.” Sources: 1) New Realities about B2B Buying, Jeff Ogden, SandHill.com Blog, Jun. April 2009.

Allocation 40

Allocation Budget Programs Forrester Bundling 40

Hubspot

AUGUST 2, 2013

Shoppers have become increasingly smart and savvy online, especially when, in an instant, they can sort results by the lowest price and compare five different stores selling your same products. Once you’re in the ballpark range of being competitive on pricing, the second question becomes, “Why should I buy from you?” 4) Credibility.

PPC 28

PPC Paid Search Agency Ads Work Management 28

Online Marketing Institute

JULY 31, 2009

In fact, 88% said Web sites were important in helping them decide what to buy. However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. The data has to flow back and forth and not dirty up the pipeline with raw leads.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Outgrow

MAY 23, 2022

Saksham Sharda: The city in which the best kiss of your life happened? You can promote your work on those channels, but you have to focus on being great at one thing like a Mr. Beast, like a PewDiePie like some of the best writers in the world, they focus on doing one thing. And then they have products and services to do that.

Content Marketing 52

Content Marketing Work Management Personalization Lead Ranking 52

The ROI Guy

JANUARY 10, 2011

Although Forrester was predicting 8-9% IT budget growth earlier in the year, its latest survey of 2,800 global CIOs and other IT decision-makers, revealed that their predictions, as were others, were overly optimistic, with the vast majority of respondents indicating that their budgets remained the same in 2010 as they were in 2009.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40