Customer Experience Matrix

JANUARY 15, 2010

Its concept of "Meaning Based Marketing" comes quite close to my idea of "content grazing" as a way to reduce marketing complexity while delivering the right content to each customer or prospect. The good folks at Autonomy apparently had similar thoughts.

Multivariate analysis 120

Multivariate analysis Enterprise Management Automation Work Management 120

Marketing Craftmanship

APRIL 8, 2016

Although there are exceptions (which include those funds most likely to fare well over the long term), hedge funds are notoriously inept at expressing to prospective and current investors the “what, why and how” of their value proposition. But explanations of features and benefits do not drive behavior.

Allocation 100

Allocation Cross-Selling Marketing Management Validation 100

Industrial Marketing Today

OCTOBER 2, 2010

They are combining video, audio and sophisticated tracking tools to deliver email campaigns with highly customized messages that engage prospects in their preferred format and measure interactions beyond just open and click-thru rates and well into website behavior. Not every action or behavior needs to be tracked and measured.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Vidyard

JULY 4, 2019

alone, leveraging video in the prospecting lifecycle will not only differentiate the offering but also reassure prospects that they are engaging with a reputable advisor or insurance provider. Since there are over 300,000 wealth advisors and 1.1 million insurance agents, brokers, and service employees in the U.S.

Enterprise Management 87

Enterprise Management Work Management Marketing Management Service 87

Convince & Convert

FEBRUARY 3, 2011

In 2009, there were 1,147,910 households with a TV in metropolitan Charlotte, North Carolina. Of those more than 1 million households, the behavior of just 619 was tracked by Nielsen to determine ratings. Nielsen ratings have a direct impact on hundreds of thousands of people in the United States. And there isn’t going to be.

Social Media 148

Social Media Paid Search Agency Companies Media 148

Adobe Experience Cloud Blog

NOVEMBER 29, 2009

They also discussed how to use lead nurturing to establish a relationship with prospects that are not sales ready. For example, if an organization is not doing lead nurturing, then often there is not enough behavioral data to do accurate lead scoring. Lead scoring by both demographic and behavior metrics.

Lead Ranking 48

Lead Ranking Lead Scoring Lead Nurturing Sales Leads 48

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs. Not every action needs to be scored.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Vidyard

JULY 9, 2019

alone, leveraging video in the prospecting lifecycle will not only differentiate the offering but also reassure prospects that they are engaging with a reputable advisor or insurance provider. Since there are over 300,000 wealth advisors and 1.1 million insurance agents, brokers, and service employees in the U.S.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Service 65

markempa

JUNE 13, 2007

It means that we must continue to nurture viable prospects until they are ready to buy. But what about the prospects who are not in your nurturing database yet? The first law of motion can act much like one of your potential prospects. It means that we must continue to nurture viable prospects until they are ready to buy.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

Marketing Insider Group

JULY 21, 2010

While this study was focused on IT Buyers, the implications for the B2B Marketer should be relevant across the prospect universe no matter which industries you serve. This allowed the research to quantify very few differences in actual behavior vs. reported behavior.

Paid Search Agency 100

Paid Search Agency Web 2.0 Customer Satisfaction Keywords 100

Online Marketing Institute

NOVEMBER 1, 2010

April 30, 2009 — Laura Ramos Email, Search, and Direct Mail Deliver Results Over Time I am very appreciative to Roy Young and Ann Handley at MarketingProfs for partnering with Forrester and me on the B2B marketing budget trends and effectiveness survey. Want to hear more?

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Webbiquity

FEBRUARY 14, 2010

It starts with a clear rationale for making investments in lead nurturing processes: “Up to 95 percent of qualified prospects on your Web site are there to research and are not yet ready to talk with a sales rep, but as many as 70 percent of them will eventually buy a product.&# ( Brian Carroll ). Share this on del.icio.us.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 100

Adobe Experience Cloud Blog

MARCH 4, 2011

over 90 trillion emails were sent in 2009. B2B marketing efforts everywhere have joined the email surge making it the number 2 marketing tool (just a tick behind SEO – according to The Ad effectiveness Survey by Forbes Media in February/March 2009). Automation makes your communication with prospects timely and relevant.

Email Marketing 48

Email Marketing Marketing Management Paid Search Agency RSS 48

Industrial Marketing Today

JULY 20, 2010

by Achinta Mitra on July 20, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing , Sales Strategies To be successful in industrial and B2B marketing, one has to engage with prospects and customers in a meaningful manner. Prospects will tune you out until that happens.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

SugarCRM

MARCH 15, 2013

Promotion to focus on how to extract valuable prospect insights from within CRM, using integrated marketing automation. SalesFUSION has been a leading marketing automation platform offering pre-integrated marketing automation for Dynamics CRM since 2009. About SalesFUSION.

Enterprise Management 50

Enterprise Management Marketing Management Marketing Automation Services Promotion 50

ClearVoice

APRIL 20, 2021

While some of these aren’t going to be helped by extra content (letting a prospective client fall through the cracks and forgetting to respond, for instance), some of them can be. ” Obviously, this study was quite some time ago, but we can be pretty certain that consumer behavior is similar today.

SEO 90

SEO Content Click Rate Ideal Customer Profiles 90

Customer Experience Matrix

SEPTEMBER 1, 2009

Email campaigns are targeted at segments; Web visitors are classified into segments; behavior alerts are triggered by segments; lead scores are assigned to segments; leads are sent to the sales system based on segments; reports are run against segments. The key to Net-Results’ approach is to build everything around segments.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Small Business Marketing Marketing Automation Services 120

Adobe Experience Cloud Blog

DECEMBER 17, 2009

For social media, in 2009, you learned how to tweet, in 2010 integrated social marketing makes you hard to beat. Drip campaigns in 2009 were all the rage, but in 2010 lead lifecycle management will make you a sage. While demographic scoring is a good place to start, behavioral and social scoring you should take to heart.

Marketo 48

Marketo Lead Scoring Lead Ranking Demographics 48

markempa

OCTOBER 21, 2011

8:20 – Jen compares B2B Benchmark Report responses between 2009, 2010 and 2011. The goal: to drive more prospects to call them. Incorporate demographics and behavior in lead scoring. Watch this webinar to learn the strategy that will transform leads into revenue as efficiently and effectively as possible.

Advertising Benchmark 120

Advertising Benchmark Webinar Metrics Marketing Report Top of Funnel 120

Ambal's Amusings

JANUARY 21, 2010

She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. B2B marketing programs tend to focus on short-term campaigns designed to achieve company goals without regard to prospects’ needs and timelines. Ardath Albee's Tip.

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Leads 100

Customer Experience Matrix

OCTOBER 22, 2009

no branching based on prospect behavior) at fixed intervals. It merged in 2007 with online forms vendor AxiomFire and assumed its current name in January 2009. The main weakness is that multi-step campaigns can only send messages in a fixed sequence (i.e., SalesFusion is now expanding its direct sales efforts.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Convince & Convert

SEPTEMBER 11, 2011

The research I did for The NOW Revolution found that in 2009 there were 1,147,910 households with a TV in metropolitan Charlotte. While we’re on the topic of crimes against math, let’s examine Nielsen ratings, which are used to set prices for billions of dollars of television advertising in this country. It simply doesn’t.

Social Media 161

Social Media Database Marketing Television marketing CRM 161

Webbiquity

APRIL 27, 2011

While those figures are now a couple of years old, it’s astounding that as recently as early 2009, more than half of small businesses still lacked a basic web presence. • “Most prepurchase activity involves generic terms and…brand searches tend to happen only close to purchase.&#. Penny and wiseGEEK have recently discovered).

Paid Content 100

Paid Content Paid Search Agency Google Advertising Agencies 100

Smashmouth Marketing

MAY 29, 2009

We learned the importance of integrating sales and marketing technology in terms of the marketing automation platform, core SFA and sales productivity applications like knowledge management, automated methodology or prospect development among many other valuable takeaways. Clients and prospects are overwhelmed by public domain information.

Trends 100

Trends Work Management Marketing Management Sales Qualified Leads 100

Smashmouth Marketing

MAY 11, 2009

We learned the importance of integrating sales and marketing technology in terms of the marketing automation platform, core SFA and sales productivity applications like knowledge management, automated methodology or prospect development among many other valuable takeaways. Clients and prospects are overwhelmed by public domain information.

Trends 100

Trends Work Management Marketing Management Buzz 100

Online Marketing Institute

JUNE 18, 2009

Mike Rowland of Impact Interactions , a community consulting group, led a well-attended session on B2B communities and their characteristics based on his six years of experience helping major B2B companies such as Cisco, Intel, and SAP establish relationships with their customers and prospects using online communities and other social media.

Communities 40

Communities Online Marketing B2B Marketing Paid Search Agency 40

Industrial Marketing Today

SEPTEMBER 27, 2010

The key in my opinion is that these are all changes that are driven by buyer behavior and not the other way around. I read a blog post by Robert Lesser of Acquiring Minds where he talks about the ways that digital marketing has changed complex B2B sales. Social Media with Email Marketing – is it the Super Combo?

Social Media 60

Social Media Social Marketing Media Planning 60

Online Marketing Institute

JULY 31, 2009

I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. Synchronizing prospect and opportunity databases is key. The technology appears useful at both ends of this spectrum. Feel free to chime in if I did.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Adobe Experience Cloud Blog

NOVEMBER 11, 2009

In our newest B2B marketing thought leadership interview , Mark Fidelman is the EVP of Sales at MindTouch and author of " Open Source Best Practices 2009 " talks about open source success and using marketing automation to achieve it. Then, at the right time, sales people are alerted to engage with the prospect.

Thought Leadership 48

Thought Leadership Practices Marketing Automation Services Lead Ranking 48

Adobe Experience Cloud Blog

JANUARY 19, 2009

In this economy, your prospects are likely to be even more dismissive of marketing pitches that aren’t relevant to their needs, or that clearly address their pain points. You want to be a trusted source of valuable information that helps prospects succeed, not someone who only contacts them when you have something to sell.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Thought Leadership Demand 48

Ambal's Amusings

OCTOBER 15, 2009

B2B Lead Generation Benchmark Study 2009. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. • Create content that matches your prospects’ needs during each stage. MarketingSherpa. Ardath Albee's Tip.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Webbiquity

JANUARY 10, 2010

Another noteworthy post from this publication is Facebook is a Personal CRM for Baby Boomers , in which Daniel Flamberg reports on an Accenture study showing that in early 2009, “boomers posted a 59 percent increase in use of social networks; a rate of adoption 30 times faster than any other age group.&# practices, blogs and more.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Ambal's Amusings

OCTOBER 12, 2009

Marketers have to create a story that customers and prospects want to listen to. Joe Pulizzi: Content marketing seems to be the buzz word for 2009. The offer wasn’t a gimmick – like a flash drive or an iPod – but something immediately relevant to prospects’ needs. Joe Pulizzi. Jonathan Kranz.

Content Marketing 100

Content Marketing Advertising Agencies Paid Search Agency Content 100

Hubspot

OCTOBER 20, 2010

Named 2009 "Word of the Year" by the New Oxford American Dictionary, " Unfriend" is used as a verb and the official definition is "To remove someone as a ‘friend’ on a social networking site such as Facebook." Those things that pretty much get you ostracized at a cocktail party, are considered to be poor online behaviors as well.

Facebook 28

Facebook Studies Top of Funnel Paid Search Agency 28

Convince & Convert

SEPTEMBER 14, 2010

Foremost, we need a way to convert with whom we interact in social media into real prospects. The B2B prospect hanging out on Facebook Sunday night behaves differently and has different information needs than the same person reading e-mail on Monday morning. What behaviors are we talking about? All rights reserved.

Social Media 123

Social Media Work Management Marketing Management Media 123

Adobe Experience Cloud Blog

SEPTEMBER 17, 2009

Yesterday’s Fall 2009 MarketingProfs Digital Marketing World Virtual Conference was the perfect event to prepare for the planning of Q4 marketing programs. It’s about improving the viewers experience The prospects, experience on a landing page is what is going to lead them to fill out a form.

Conference 48

Conference Marketing Management Paid Search Agency Landing Pages 48

Adobe Experience Cloud Blog

MARCH 25, 2010

Yet according to CSO Insight’s 2010 Sales Performance Optimization study, only 52% of sales reps met quota in 2009, and companies achieved only 78% of their revenue plans. Information that prospects wanted (e.g. Any revenue-focused executive who can’t reliably deliver on his or her revenue commitments will soon be out of a job.

Sales Management 48

Sales Management Lead Ranking Work Management Sales Qualified Leads 48