Insights from the B2B Barometer
Savanta
JULY 14, 2014
The B2B Barometer explores economic confidence and spending patterns amongst B2B marketers. Launched 5 years ago in 2009 and now representing the view of B2B marketers with a collective spend of £95 million, it is the industry’s state-of-the-nation study. B2B marketing budgets at an all-time high. Yup, 39%.
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