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Proof of The ROI of Storytelling in Marketing?

Marketing Insider Group

This emotion-bridge from brand to customer, content creator to audience forms bonds that are far stronger and more compelling than traditional motivators such as price, extra features, or loyalty programs. Their final average markup value for their sample set was 2,700%! Through story, we connect at an emotional level. Key Takeaways.

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The Workforce Now Spans 5 Generations — How Can You Meet Everyone’s Needs?

Salesforce Marketing Cloud

Aging in the workforce has traditionally been thought of as a cost center, not a value creator. share-price gain during the 2007-2009 downturn, while the broader stock market declined by 35%, according to an AARP study. share-price gain during the 2007-2009 downturn, while the broader stock market declined by 35%.

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Low Cost Systems for Demand Generation

Customer Experience Matrix

This is a bit perplexing, since those products are at the opposite ends of the spectrum: Marketo being relatively low cost / limited functionality / easier to learn, and Eloqua being higher cost / richer functionality / takes more training. Pricing for a full-featured system was $597 per month—quite a bargain. Just kidding.or

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More on Marketo Financials: Despite Past Losses, Prospects Are Bright

Customer Experience Matrix

million for 2009 and "triple that" ($13.5 Data I've collected over the years shows that Marketo had about 120 clients at the start of 2009, 325 at the start of 2010, and should end 2010 with about 800. Assume there were 70 at the start of 2010 (which matches my own data) and will be 140 by year-end, for an average of 105.

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The 15 Best Crowdfunding Sites to Launch Your Business or Product

Hubspot

Since their launch in 2009, the company has helped 15 million people pledge $3.7 Price: It’s free to create a project on Kickstarter, but if it’s successfully funded, Kickstarter applies a 5% fee to collected funds. Price: Indiegogo charges a 5% platform fee for all projects. Price: Crowd Supply has a variety of plans.

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Making the Most of Your Webinars

The Effective Marketer

Take for instance the following: The average webcasts captures 441 registrants Attendee participation is usually 50-60% of registrations 15-30% of registrants are sales-qualified opportunities The numbers above should be enough for you to go back to your own metrics and see how you compare. According to the survey webcasts have a $22.60

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The Flaw in Calculating Inbound Marketing vs. Outbound Marketing Cost Per Lead?

Smashmouth Marketing

It also determines that the price of an inbound generated lead is 3x less than the price of an outbound generated lead, $84 versus $220. Even at 3x the cost, it's not apples and oranges. In fact, they expect that in 2009 the spend on inbound efforts to drop while outbound efforts will rise. Inbound: SEO, SEM, Blogs.