Dynamic pricing done automagically
NOVEMBER 4, 2014
Replace your pricing strategist with Wiser.com ! There’s the price you’d like, the price you want, the price you’d take, the price you need, and cost. And that price could vary by upwards of 50% or more. The lowest acceptable price. It’s real-time price bidding. Pricing. Wiser. No muss, no fuss.
How to Implement Dynamic Pricing without Sacrificing Margins or Customers
JANUARY 8, 2016
Dynamic pricing has certainly been gaining traction in the online retail space. Popular in industries like hospitality and sports entertainment, dynamic pricing has led to the retail price tag's obsolescence in those industries. Because it is a symbol of static pricing, a tactic that holds many retailers back from success in the ecommerce landscape.
How do you know your price is too high?
AUGUST 28, 2015
This is a disappointing turn of events for sure, but I wasn’t prepared for the idea that was floated next: let’s cut the price of the product 40%. See, the problem here is that we have no evidence that price is the problem. If any of these are the real problem, lowering the price will have no positive effect, because price isn’t the problem.
Raise Prices for B2B Sales Without Losing Your Regular Customers
Sales Prospecting Perspectives
NOVEMBER 12, 2014
Sales Prospecting Perspectives is pleased to bring you a guest blog from Colleen Francis, After three years of selling products and services at the same prices, your company decides a change is in order. It’s time to make a few price increases to better reflect the current market and rising costs. And yet there are several other pricing methods that businesses employ as well.
How Pricing Affects Marketing Strategy for B2B SaaS Companies
FEBRUARY 11, 2016
One of the best ways to break the SaaS vertical into subgroups is by looking at their pricing models. How pricing affects your marketing strategy plays out across several dimensions. Calculating the Right Cost Per Lead. SaaS pricing plays a huge role in this decision. With a lower price point, a brand marketing strategy should prioritize broad awareness.
Cost areas that make up a business video marketing communication
OCTOBER 12, 2016
If you are planning to make an investment in business video marketing communication, but don’t yet have precedent of ROI and/or analytics, then you may be only looking at the purchase price as the main decision making criteria. The post Cost areas that make up a business video marketing communication appeared first on Biznology. Pre-production time. Cameras and equipment.
7 Pricing Mistakes That Can Seriously Stifle Sales
JANUARY 29, 2013
When it comes to evaluating price, most of us don't have a clue what we're doing. According to Priceless author William Poundstone , much of our strategy boils down to "just winging it," and that's not an effective way to do business: “People tend to be clueless about prices. We make do with guesstimates and a vague recollection of what things are ‘supposed to cost.’”. 1,499.
How to Talk About Pricing Without Scaring People Off
DECEMBER 12, 2012
Pricing. After all the excitement of attracting a potential new customer, pricing seems like such a killjoy. But pricing is just as important a concept to communicate as the features of your product or the benefits of your service. But when is the right time to talk about pricing, and what's the right way to go about it? Should You Put Pricing on Your Website?
The Cost-Saver Menu
APRIL 4, 2013
Why Buyers Buy Aggregation Buying Process Consolidation Cost Savings Demand Management Price Pressure Procurement Supplier Margins Imagine if you could give the buyer a menu of ways to save money, other than cutting your margins. This insight shows you how.
Your Pricing Is Wrong: One Critical Mistake Most Agencies Make
JANUARY 15, 2014
Recently one of HubSpot''s very best partners decided to redo their well-regarded pricing page, saying "That model of ''here''s everything for $X'' is broken, and has been either un-qualifying us when we should be qualified or setting us up for failure.". Why Getting Pricing and Packaging Right is Crucial. If you price too high you get beat out by the competition needlessly.
Embrace the Controversial: Why You Should Publish Pricing on Your Website
JULY 25, 2013
One of the most controversial decisions for almost any business owner is whether to post pricing information on their website. If there is one thing that every buyer wants to know, it''s “What is this going to cost me?”. So, why won''t people put price on their website? Own the Price Conversation. They will continue to search until they find a price. Why is that?
BI Vendor QlikTech Reveals QlikView Pricing: I Modestly Help to Clarify
Customer Experience Matrix
MARCH 7, 2012
Business Intelligence software vendor QlikTech * officially published its price list last month, after years of keeping it a not-very-closely-held secret. I was personally pleased, since people occasionally ask me what QlikView costs. Just in case anyone else is also confused, here’s what they told me: - The lowest entry price for a fully functional version is $1,350. Let me state clearly that as a confirmed QlikView fan, I think this is a terrifically low entry price. qlikview price business intelligence software qliktech
Marketing Videos Too Costly? Build Your Own (Affordable!) Video Studio
AUGUST 2, 2016
Creating videos in-house is cheaper than hiring a pro, even including the cost of getting set up. have also used equipment at all price points. So, if we figure the cost of the iPhone can be left out of this equation, you’re spending: $40 for the tripod and smartphone connector; $20 for a wired lavalier mic; and maybe $30 for low-end editing tools. Well, you don’t have to.
Stop Talking Price, Start Talking Time
B2B Marketing Unplugged
MARCH 10, 2014
They might be super-duper user-friendly and really easy to learn, but if it takes all day to get anything done, are we adding value or just cost? Remember, it’s not just the time they spend using our product or service that we have to count, but also the opportunity cost of that time. It’s a thing to look forward to. didn’t have, it seemed, my user name and password for the website.
Lead Generation: 2 simple tips to determine cost per lead
B2B Lead Generation Blog
JUNE 16, 2014
Tweet Getting to the heart of lead cost is not easy. For example, should you factor in nurturing into the costs? In today’s B2B Lead Roundtable Blog post, I wanted to explore cost per lead by sharing a few tips and insights from the panel of industry experts that spoke on the subject at MarketingSherpa Lead Gen Summit 2013. Move toward thinking of lead cost in aggregate.
21 Things to Know When Pricing a B2B Website
PWB Marketing Blog
SEPTEMBER 16, 2011
Many factors influence the price of a website. At PWB, we like to say the cost of a website is like the cost of a bag of groceries. Pricing a website – whether B2B or B2C – really comes down to outlining a clear scope of work for the project. Websites can cost anywhere from a few thousand dollars to a few hundred thousand. It depends what you put inside it.
How Much Does A Lead Cost? [Infographic]
B2B Marketing Insider
NOVEMBER 5, 2013
The folks at Madison Logic just released an infographic that breaks down the cost of a lead across various industries. While Healthcare leads cost almost twice that at $65. Madison Logic used their own database to compile the average cost per lead across several verticals, and the impact that lead filters can have on price. How Much Does A Lead Cost? What is BANT?
Are You Only The Tip Of The Iceberg?
JUNE 13, 2013
When it comes to the customer''s costs, your price may only be the tip of the iceberg. That is important if you are selling a quality solution and want to avoid being hammered on price. By making your customer aware of The Iceberg Principle you can move the conversation off price and onto value.
What Is The Cost Of A Lead?
B2B Marketing Insider
DECEMBER 8, 2014
The folks at Madison Logic just released an updated infographic that breaks down the cost of a lead across various industries. We’re deep into 2015 budget planning now, so when it’s time to finalize the Demand Generation line item on your marketing budget, do you know what content syndication should cost? Do you know the average CPL in your industry or vertical for benchmarking purposes?
It’s Time to Get Your Pricing House in Order
B2B Marketing Unplugged
JANUARY 30, 2014
You don’t even know it yet, but someone you’ve probably never heard of is just discovering that their cost assumptions were wrong last October. May I suggest you spend some time now getting very intimate with your pricing? The Sales Squirrels view pricing somewhat differently. The first thing we ought to do is to raise our prices. Just you wait. Yup, I said it out loud.
How Much Do Your Leads Cost?
MAY 24, 2016
Understand the price you are paying for your leads and then optimize. Document the cost per lead is the fourth of 7 Truths about Sales and Marketing that CEOs need to know. Today we will discuss how to document and then optimize the cost per lead, including the Sales Accepted Lead, the Sales Qualified Lead and Closed/Won business. Have all contacts been engaged?
How Much Does Marketing Cost?
OCTOBER 1, 2013
Everyone knows the price and exactly what to expect when ordering a McDonalds #4 meal. It’s pretty easy to know what your all-in price will be when getting your smart phone. So why is it so hard for marketing firms to answer the simple question, “How much does it cost?” Insight into what your professional services firm should pay for marketing.
Does Your Pricing Leave Money on the Table?
B2B Marketing Traction
AUGUST 11, 2011
What’s the best way to price your product or service for business to business (B2B) marketing? This is one of the most common questions B2B marketers have, and pricing your product or service wrong can be a disaster. Pricing must take into consideration customer demand, price sensitivity and elasticity, the competition, and market conditions. Cost-Basis Pricing.
The Hidden Cost of Multitasking [Infographic]
DECEMBER 14, 2014
But pinballing from task to task without a plan has a cost. On the bright side, prioritization can drastically reduce the lost productivity costs associated with multitasking. The practice carries a hefiter price tag than you might realize. This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Monday morning.
Why Inbound Marketing Will Cost More
Digital B2B Marketing
NOVEMBER 8, 2012
Inbound marketing leads, according to Hubspot, cost 62% less than leads from outbound marketing. But don’t expect that cost advantage to last. One of two things is happening: Inbound isn’t really more cost effective. Inbound really is more cost effective today and early adopters are reaping the benefit. What Happens When Inbound Costs More?
17 Helpful SEO Tools and Tool Reviews
JULY 29, 2014
Today, there are (in many cases free, or low-cost) tools covering nearly every aspect of content design, on-page, off-page, and technical SEO. ” Search Engine Optimization (SEO) Ann Smarty best SEO tools Brad Knutson Chuck Price Cyrus Shepard expert SEO tools reviews Gazella Gaya helpful SEO tools Ian Cleary Matthew Capala Miriam Ellis Troy Boileau Troy Fawkes Zoe-Lee Skelton
The Real Cost of Sending Bad Email
Modern B2B Marketing
OCTOBER 14, 2014
So what’s the real cost of sending bad email? Sending an email costs fractions of a penny while developing and implementing behavioral personalization is much more pricey — right? To use a battlefield analogy, sending a bad email is not a “whoops we missed” scenario that only costs you the price of the bullet. How much harm can it do? Wrong. Communication gone bad.
Cost of B2B Lead Generation Services —Why Do they Vary So Dramatically?
AUGUST 5, 2015
While stores can do this because their cost per unit lowers through economies of scale, the economies of lead generation services do not usually follow a similar pattern. You’ll know you have hit the cost-per-lead ‘sweet spot’ when you can scale the number of leads without significantly increasing the cost for each lead. Why You Must Resist the Lure of Cheap Data.
10 B2B Marketing Lessons from Walt Disney World and Universal Studios
APRIL 22, 2014
Don’t nickel and dime customers; consider “all-inclusive” pricing. ” This pricing model certainly doesn’t fit everywhere in the B2B world, but for products that command a premium price, and which buyers reasonably expect to include a certain “bundle” of additional items or services (e.g., Price has many uses. Well, no. million.
5 Low-cost tools that make content creation easier
JUNE 22, 2015
Over the years, I’ve tested out some free and low-cost content creation tools. Granted, you can’t see the competitiveness of a term unless you subscribe to KeywordTool Pro (the minimum cost is $48/month.) Prices for CoSchedule start at $10/month. If you sign up for the full version (highly recommended,) prices start at $69.95/month. Plugin. KeywordTool.io.
5 Costly Mistakes New Agency Owners Make
JULY 19, 2016
And so before the client even asks for a discount or says that the price is outside of their budget, they start chipping away at their bid. Or in an effort to make sure they win the project, they slash their rates and come in way under the normal price. You started your own agency because you wanted a different type of lifestyle -- you wanted to build something of your own. Wrong.
Why Public Relations Does Not Sit at the Senior Management Table
NOVEMBER 18, 2013
For example, to quantify the tangible value of PR, it could be beneficial for the profession to conduct research that compares the long-term stock price volatility (or beta ) of public companies that include PR in its senior level decision-making process against those companies that do not. PR’s Plan to Earn a Seat at the Table.
Ignite innovation? Lower costs? Turn to the crowds.
grow - Practical Marketing Solutions
MARCH 3, 2013
The primary benefit is that state tax entities have cut their tax form processing costs by 50 percent and collected millions of dollars in additional taxes by more thoroughly identifying under-payments. by Michele Price. To learn more about this development, I attended a crowdsourcing conference and learned from experts from GE, Microsoft, eBay, NASA and other leading companies.
Lower the Cost and Boost the Productivity of B2B Sales
Great B2B Marketing
JANUARY 15, 2015
Last month, David Brock, president of Partners in Excellence, published an excellent article titled A Frightening Look At the Cost Of a Sales Person. Given the enormous cost of recruiting, training, managing and retaining sales talent, this should represent a red flag for many companies. I get a chance to work with many B2B sales executives, and from a marketer’s standpoint, I believe four major problems contribute to a high cost/low performing sales organization: Poor alignment between the marketing and sales functions. The average tenure of a sales manager is 19 months.
B2B Buyers: It’s all about the Benjamins
The ROI Guy
SEPTEMBER 19, 2011
Over 2/3rds of B2B buyers indicate that immediate purchase price dominates their buying decisions 60% or more of the time. The research revealed that price dominated in 64% of purchases, delivering great news for price leaders - those focusing on initial pricing advantages versus higher priced / often more feature-rich solutions.
The Cost of Customer Acquisition vs. Customer Retention
APRIL 6, 2016
Whether you’re a startup gearing to accelerate growth or a mature corporation looking to gain market share, one stat still matters… It costs 7x more to obtain a new customer than to keep an existing one. Why the crazy difference between these costs? Customer Acquisition Is Costly. Acquiring new customers is critical to business growth—but it comes at a high cost. Here’s a breakdown of common customer acquisition cost centers: Outbound, or traditional, marketing (including advertisement, direct mail, cold calling, etc.). Event marketing.
15 Effective Ways to Reduce Cost Per Acquisition
JULY 12, 2016
Cost per acquisition (CPA) refers to the amount of marketing or advertising money spent to convert or acquire leads who click on your site or respond to your call to action (CTA). To find out what your CPA is, use the formula: CPA = cost / conversions. By prioritizing the reduction of acquiring new customers, you’re able to control cost from the onset. Leverage on Online Video.
How Much Should Sponsored Articles Really Cost? [New Data]
DECEMBER 10, 2014
Lack of industry-wide advertising standards, confusion surrounding definitions and forms of sponsored content, informal pricing methodologies, and unexplored benefits have all created a haze of disillusion around sponsored articles. Yet the most common question asked about sponsored articles should actually be the simplest to answer: How much do they cost? Why You Should Care.
How much should you pay for a sales lead?
OCTOBER 28, 2015
When planning a B2B lead generation program, you need to deliver leads to your sales team at an affordable price. A neat way to determine in advance how much you can spend on a lead is to calculate the Allowable Cost per Lead for your campaign. Begin by calculating your cost per inquiry. There’s your cost per inquiry. Cost per inquiry (campaign cost / # responses).
Scarcity and what it means to online marketing
MARCH 9, 2016
Most marketers today respond to demand by lowering prices to increase online sales volume. The result is often higher costs and lower margins. As marketing people, we are often reminded of the principles of supply and demand. With the advent of digital marketing we’ve become pretty good at applying market timing (right time, place, and offer) to our methodology. Like this post?