Online Marketing Institute

AUGUST 14, 2011

Why are social analytics so important? View Comments patrickdh Look forward to reading it – more than ROI – a holistic view as to where you should be taking social media activities – is fundamental. link] Research Report: A Framework for Social Analytics | Thought Experiments [.] United States.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

The ROI Guy

FEBRUARY 15, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

ROI 40

ROI Social Media Marketing Budget Budget Programs 40

The Effective Marketer

MAY 3, 2011

53% of Customer Intelligence professionals (those who own the customer data and are responsible for customer analytics) consider themselves as technology leaders while 47% said they were technology followers. Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

markempa

NOVEMBER 14, 2005

« Winning the Complex Sales Cycle with Thought leading Content | Main | Embattled CMOs share strategies to improve marketing influence » Google Makes Web Analytics Free but will it help your lead generation? Google (web) Analytics is now free for websites that have less than 5-million page views.

Lead Generation 120

Lead Generation Analytics Generation Google 120

Onalytica B2B

JANUARY 8, 2019

I also began working with CRM systems to enable database marketing efforts and lead results analytics. In 2009 I dove headlong into working with Eloqua and Salesforce and at that point I was hooked on designing demand generation workflow and measuring results. I enjoy writing on a variety of B2B topics.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

The Effective Marketer

FEBRUARY 22, 2011

The list is not all inclusive and depending on the focus of your blog you may have to search for that specific plugin elsewhere, but it seems there is an agreement that at minimum you need some kind of SEO and Analytics plugin, and if your blog has enough traffic, a cache plugin is justified. United States License. United States License.

Planning 100

Planning Work Management Marketing Management Marketing Automation Services 100

The Effective Marketer

JANUARY 11, 2010

With so many options out there, having some kind of analytical basis to back your final choice can help get approval for the new system. The Vendor Selection Matrix I created an Excel file to consolidate all info from the vendors we selected so that we could do an analytical evaluation. United States License. United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

Ambal's Amusings

OCTOBER 15, 2009

Read these interesting blog posts on B2B marketing ROI: Kevin Joyce's Untangling B2B Marketing Campaigns ROI , Jon Miller's Improving B2B Marketing ROI: Thought Leadership With Merry Elrick , Tom Scearce's Three metrics that are more useful than Cost per Lead. B2B Lead Generation Benchmark Study 2009. MarketingSherpa.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

The Effective Marketer

AUGUST 30, 2010

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

JUNE 23, 2009

Class: Analyzing Inbound Marketing (AZ401) Professor: Marshall Sponder, Monster.com , Web Analytics Association for Social Media In this class Marshall takes you through a tour of web analytics and how to track and measure your efforts related to social media, web, and more. You can follow any responses to this entry through the RSS 2.0

Training 100

Training Planning Marketing Budget Creation Work Management 100

The Effective Marketer

JULY 12, 2009

Go to Juice Analytics website and download their free add-on to Excel that cleans up charts for a professional look. This entry was posted on Sunday, July 12th, 2009 at 8:15 pm and is filed under Communication. I hope the resources I listed will help you create better charts and presentations. United States License.

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

Webbiquity

OCTOBER 18, 2016

The New York Times reported back in 2009 that 95% of blogs are abandoned, and there’s little evidence that state has changed much since then. Marketers who blog consistently are far more likely to see positive ROI and generate significantly more leads. 11) Analytics are important—but use them the right way. Data quality.

Lead Gen 100

Lead Gen Lead Ranking Lead Scoring Blogger 100

WebMarketCentral

DECEMBER 31, 2009

ROI Is Dead by StraightUpSearch This post suggests that marketers should focus on a different ROI when calculating the value of social media efforts: "return on insight." Discover the answers to these questions and others here in more of the best posts on social media from this year. What’s In Your Social Media Toolkit?

Social Media 20

Social Media Social Marketing Burn Rate Web 2.0 20

markempa

SEPTEMBER 12, 2007

Her article summarizes some new research by the Association of National Advertisers in conjunction with Marketing Management Analytics. Her article summarizes some new research by the Association of National Advertisers in conjunction with Marketing Management Analytics.

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

Adobe Experience Cloud Blog

MAY 11, 2012

Gray: I founded LeadMD in 2009 to help businesses generate and manage leads better through marketing automation processes and technology. Creating an analytic model that will measure success should be the first step organizations take. Next, develop a process.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Marketing Automation Services 48

WebMarketCentral

NOVEMBER 10, 2009

AdWords Management : How ROI, Costs, and Services Measure Up for Your Business by Pure Visibility Steve Loszewski explains how to use the AdWords Traffic Estimator tool to calculate the potential value of AdWords for your business, and gives tips for maximizing that value.

Adwords 20

Adwords Tactics SEM Tips 20

Industrial Marketing Today

AUGUST 3, 2010

Some B2B marketers are using more sophisticated ROI measurement tools to track activities over the entire life cycle of a lead. To add a new twist to a thorny problem, I read a very interesting quote from Avinash Kaushik, the man who literally wrote the book on Web Analytics 2.0 , he said, “Engagement is not a metric, it’s an excuse.”

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Adobe Experience Cloud Blog

MAY 25, 2010

Surveys of CMOs and other executives have repeatedly proven that marketers need to measure and demonstrate marketing ROI and the impact marketing programs have on revenue. In addition, 8 in 10 marketers (79%) indicate that the need to measure, analyze and report marketing effectiveness was greater in 2009. Where is the disconnect?

CMO 48

CMO Forecasting Budget Programs ROI 48

Launch Marketing

NOVEMBER 6, 2019

In 2009, Adobe acquired the marketing analytics company Omniture. Content marketing costs 62% less than outbound marketing , while also generating three times as many leads—that’s a pretty great ROI. What They Did. Content marketing is also a fairly inexpensive marketing channel to optimize.

Campaigns 70

Campaigns B2B Marketing Examples Paid Search Agency 70

markempa

JANUARY 19, 2006

Use a Web analytics tool to monitor your Web visitors. Also, if you’re a B2B marketer with a complex sale, check out Tracking ROI From Web Generated Leads for additional ideas on this topic. Use a Web analytics tool to monitor your Web visitors. Heres a summary of Michael Ortners eight points: 1. Use tagged URLs.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Leads 120

Adobe Experience Cloud Blog

NOVEMBER 6, 2009

Attend Dreamforce Global Gathering 2009, one of the year’s premier sales and marketing events, to gain proven best practices, how-tos and practical training on the latest Cloud Computing solutions. Discover how to maximize marketing ROI through automation. Plus, discover tips for dashboards, analytics, workflow and forecasting.

B2B Sales 48

B2B Sales Peer-to-peer B2B Marketing Marketing Management 48

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. If you have all of your passwords and such handy, the process should take about 5 minutes.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Valasys

JUNE 1, 2021

Crypto mining has only been around since Bitcoin was first mined in 2009, and in the current year, the terminology has made quite a splash among miners, investors, and cybercriminals alike. Additional ROI Will be Generated From the Digital Prime Brokerage Offerings. Not all businesses can improve their ROI by crypto mining.

Digital Asset Management 52

Digital Asset Management Ad Exchange Peer-to-peer B2B 52

Convince & Convert

JANUARY 11, 2011

PostRank Analytics solves this problem. Free if you connect with their “influencers” outreach program, or $15/month if you do not, PostRank provides a useful, detailed blogging scoreboard, especially if you connect it with your Google Analytics account. Are tweets more important than Facebook shares?

Social Media 159

Social Media Media Digg Marketing Analytics Tools 159

Online Marketing Institute

NOVEMBER 8, 2010

To start, download Lenskold’s free Basic ROI Spreadsheet. Their Excel-based ROI spreadsheet provides all the needed components to quickly and accurately calculate marketing ROI for just about any marketing investment, as long as you can estimate the future stream of income and costs associated with your marketing program.

ROMI 40

ROMI Ad Building Marketing Automation Services Privacy Policies 40

Content Standard

JANUARY 25, 2018

In 2009, when I began my career managing social media marketing for clients, it was very simple. Marketing leaders get hung up on the financial ROI, but there is additional value that social offers that can have an impact on the bottom line through brand awareness, customer satisfaction, and lead generation. Social Media Evolution.

Social Media 78

Social Media Social Marketing Work Management Marketing Management 78

QuanticMind

DECEMBER 5, 2019

According to a 2019 Deloitte report , US hotel gross bookings grew from $116 billion to $185 billion from 2009 to 2017. The challenge businesses have is reworking their entire data management process, including integrating CRM and revenue analytics. . Achieving ROI from Advertising Investment . The travel industry is booming.

Paid Content 52

Paid Content Paid Search Agency Advertising Agencies Work Management 52

markempa

NOVEMBER 15, 2005

« Google Makes Web Analytics Free but will it help your lead generation? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Marketing & Strategy Marketing Strategy Webinar Metrics 120

B2B Marketing Zone Posts

SEPTEMBER 15, 2009

September 4, 2009 to September 11, 2009. Tools for Business Teams Doing Twitter - B2B Marketing Savvy , September 7, 2009. Six Steps to a Successful Small Business Content Marketing Strategy - Content Marketing Today , September 4, 2009. Why Social Media Really Matters - Customer Experience Matrix , September 9, 2009.

Lead Nurturing 40

Lead Nurturing Social Media Social Marketing B2B Marketing 40

Adobe Experience Cloud Blog

OCTOBER 4, 2011

by Rick Siegfried I had the pleasure of attending TechTarget’s Online ROI Summit last week and discovered a marketing mentality that is incredibly obvious, yet I had never thought of it before. New metrics begin to emerge in discussions of ROI, such as time spent on a page and number of shares. Enter the recession.

Demand 48

Demand Brand Identity Branding Demand Generation 48

Martech Advisor

DECEMBER 6, 2019

The projection, in turn, depends on your company’s technology stack and predictive analytics capabilities. The stronger your analytical powerhouse, the more accurate is your CLV. Does it help to advertise at a higher cost per acquisition if the lifetime cost supersedes the ROI on the current spend?

Lead Ranking 59

Lead Ranking Advertising Benchmark Lead Scoring Examples 59

Online Marketing Institute

JUNE 27, 2009

Archives June 2009 May 2009 April 2009 March 2009 February 2009 January 2009 December 2008 Blogcatalog Jun 24 How To Make B2B Search Engine Marketing Better? Not those which are boosting the volume of sales by lowering the actual ROI!! You may also track your visitors, leads, quotes etc.

Search Engine Marketing 40

Search Engine Marketing Paid Search Agency Search Marketing Adsense 40

markempa

NOVEMBER 10, 2005

« B2B Lead Generation Blog Adds FeedBlitz for Email Notification | Main | Google Makes Web Analytics Free but will it help your lead generation? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Sales Cycle 120

Sales Cycle Lead Generation B2B Sales Leads 120

Content Standard

OCTOBER 27, 2015

In fact, three out of four marketers now prioritize an inbound approach, with inbound campaigns achieving a higher ROI than outbound campaigns regardless of a company’s size or budget. Companies are filling their marketing departments to reflect this change. PPC jobs make up less than 0.05 percent of current marketing job listings.

Inbound Marketing 40

Inbound Marketing Marketing Analytics Tools PPC Marketing Management 40

Content Standard

OCTOBER 27, 2015

In fact, three out of four marketers now prioritize an inbound approach, with inbound campaigns achieving a higher ROI than outbound campaigns regardless of a company’s size or budget. Companies are filling their marketing departments to reflect this change. PPC jobs make up less than 0.05 percent of current marketing job listings.

Inbound Marketing 40

Inbound Marketing Marketing Analytics Tools Enterprise Management PPC 40

Online Marketing Institute

JUNE 3, 2009

B2B Marketing News SMEs flock to BT Tradespace 10 June 2009, 11:30 GMT BT Tradespace has announced 400 per cent year-on-year growth. The Email Knowledge Bank explains how to maximise the effectiveness of your email marketing, delivering measurability and ROI. only little!

Business to Business 40

Business to Business Paid Search Agency B2B Marketing Advertising Agencies 40

LEADership

NOVEMBER 11, 2014

When worldwide CMO of MasterCard, Raja Rajamannar joined the company in July 2009, he faced the question that many senior executives in a similar position have to answer—“How do you decide what stays, what goes out?” Data —As the need to measure ROI became more prominent, data analytics tools got more advanced and sophisticated.

CMO 40

CMO Top of Funnel Buyer's Journey Multi-Channel 40