article thumbnail

4 Predictions Marketing Experts Got Wrong About Social Media in 2020

Hubspot

In fact, the company started Google Wave in 2009, Google Buzz in 2010, and Google+ in 2011. Virtual and augmented reality have been the buzz topic on social media for years now. Google would have a successful social media platform. Google has been trying to get into the social media game for years.

article thumbnail

The Essential Behavioral Science Reading List for Marketers

B2B Marketing Directions

For example, the use of artificial intelligence in marketing has been a hot topic in the industry for the past few years, and the recent tsunami of buzz surrounding ChatGPT and other generative AI applications has been nothing short of astounding. Technology and data science have received a great deal of attention in marketing circles.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How NOT to Do Social Media - Three Disastrous Social Media C**k Ups

Tomorrow People

In 2009, some bright spark thought it would be a good idea to harness the power of user-generated content and release it untamed on the Skittles homepage. In 2011, Chrysler's Twitter feed played host to the following pearl of wisdom: "I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to *ing drive.".

article thumbnail

Tom Pisello: The ROI Guy: CIO Priorities for 2011 Indicate.

The ROI Guy

Thursday, December 23, 2010 CIO Priorities for 2011 Indicate Continued Frugalnomics Focus According to a survey from the National Association of State Chief Information Officers (NASCIO), there has not been much to cheer about this holiday season as a public sector CIO. CIO Priorities for 2011 Indicate Continued Frugaln.

ROI 40
article thumbnail

inbound marketing training for free

The Effective Marketer

Earn attention: create something great and distribute it online to generate buzz Nobody cares about your products: they care about solving their problems Lose control: trying to control all your content will work against your attempts to get your ideas heard. You can follow any responses to this entry through the RSS 2.0

article thumbnail

Tom Pisello: The ROI Guy: Social Media ROI a Requirement for 2011

The ROI Guy

Monday, February 14, 2011 Social Media ROI a Requirement for 2011 With social media spending continuing to increase this year, CMOs are being tasked to justify the investment. Rising dramatically for 2011 is the quantification of conversion and revenue as a result of social media efforts.

ROI 40
article thumbnail

Why Social Media Is Not For Everyone « The Effective Marketer

The Effective Marketer

Otherwise it’s just buzz. This entry was posted on Tuesday, July 21st, 2009 at 8:47 pm and is filed under Communication , Marketing Strategy , Online Marketing , Social Media. 9 Responses to Why Social Media Is Not For Everyone neoco says: July 22, 2009 at 3:44 am Nice post and very relevant. Please share! would be more helpful.