Martech

MARCH 15, 2023

followers) Rafat Ali In 2007, Rafat founded Skift Meetings (formerly EventMB), the first blog for event professionals, offering education, innovation and inspiration through daily articles, industry reports, and webinars. LinkedIn: David-Adler (31K followers) Twitter: DavidAdler (51.5K

Event Marketing 106

Event Marketing Paid Search Agency Advertising Agencies Marketing Management 106

Contently

JANUARY 22, 2021

That’s why social impact storytelling was one of the top content trends I presented in our State of Content Marketing 2021 trends webinar (which you can get on-demand here.). Social impact storytelling needs to be a part of your content strategy in 2021. And in the webinar, I suggested taking three steps: 1.

Storytelling 218

Storytelling Trends Ethics Content 218

Webbiquity

OCTOBER 16, 2018

Social media is the top digital marketing channel for vendors, but organic social media reach continues to decline , LinkedIn’s strategy for groups remains muddled , and many business buyers aren’t even on Twitter. The financial market meltdown in 2008 seemed like the final straw. Banner ads?

Marketing Automation Services 245

Marketing Automation Services Trade Show Advertising Agencies Verticals 245

SpotMe Blog

FEBRUARY 2, 2022

We also want to think about the audience and their needs. The timeline for your event or meeting strategy are key as well. Audience needs. Webinar solutions. Founded in 2008, vFairs is a virtual career fairs and virtual trade shows pioneer. Founded in 2004, INXPO is a webcasting solution for webinar-style events.

Comparison 52

Comparison Marketing Automation Services Enterprise Management Webcast 52

Outreach

SEPTEMBER 29, 2020

As a long-time leader, he’s also seen his fair share of market ups and downs, including 9/11 and the 2008 recession. Unlike the economic downturns Bill saw in 2001 and 2008, the world is still doing business — particularly for companies that fully embrace the digital transformation. Sign up for the free webinar series today!

Ad Building 80

Ad Building Digital Transformation B2B Sales Creativity 80

PathFactory

MARCH 6, 2023

Recorded webinars are a good example of this: they might not have a lot of views, but the people who engage by staying for the whole recording are valuable. An idea could be to transcribe the webinar or write a blog post out of it, move it up the funnel, and see if the content engages people earlier.

Top of Funnel 52

Top of Funnel Buyer's Journey Lead Ranking B2B Marketing 52

Biznology

JANUARY 13, 2016

Don’t just tell your audience to look at something; make it something they have to look at. This webinar covers the basics of writing for the blogosphere as well as how to write for Facebook, Twitter and LinkedIn in a manner that recognizes the unique culture of each.

Social Media 80

Social Media Media BtoB Webinar Metrics 80

markempa

AUGUST 22, 2008

" This year's the summit will have 19 new case studies, which will show how to increase lead volume, optimize webinar attendance and effectiveness as well as show you the effectiveness of multi-touch campaigns, closed loop measurement and more. I'll be speaking on "Playbook for Effective Lead Management." I hope you can make it!

Demand Generation 120

Demand Generation Demand Generation Case Study 120

Thinkers360

MARCH 22, 2024

After several technology marketing and market research industry analyst roles, I took the leap and created my own independent analyst practice in 2008. Other days, I am delivering custom presentations online or in-person at industry events and buyer strategy sessions.

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

InsightSquared

MARCH 8, 2021

I transitioned from education to software in 2008, and I have held roles in everything from project management to sales. Amy Noack – Field Enablement Director. I came to InsightSquared by way of Olono, which was acquired in 2019. Today, I direct Field Enablement for the sales organization.

Enterprise Management 156

Enterprise Management Work Management Marketing Management Startups 156

Oktopost

APRIL 4, 2019

This blog post has been “remastered” from the original webinar. In today’s media-saturated world, it’s never been easier for businesses to get their message out to a wide audience. At the same time, the proliferation of voices and platforms has made it harder than ever to capture and hold that audience’s attention.

Work Management 96

Work Management Service Webinar Metrics Thought Leadership 96

Televerde

JULY 28, 2020

The following is a preview of some of the topics to be discussed in our upcoming webinar on August 6, 2020. In fact, a recent study in the UK found that companies cut their marketing budgets by the biggest percentage on record in response to the COVID-19 pandemic—even more so than in the 2008 downturn. The CFO isn’t your adversary.

Budget Programs 52

Budget Programs Planning Marketing Budget Marketing Budget Creation 52

Onalytica B2B

JULY 17, 2018

I started blogging and speaking in 2008. I started speaking back in 2008. Webinars fit nicely into the video area. I saw the whitespace and jumped on the opportunity. I quickly became the Power BI person on the support side and was able to build relationships on the product team. I love his mindset and outlook on life.

Enterprise Management 100

Enterprise Management Work Management Analysis Youtube 100

markempa

DECEMBER 16, 2008

started off with a this statistic that he found on compete.com: Twitter had around 3 million people visiting the site in 2008, and it grew 640% between November 2007 and November 2008. Promoted new blog posts and upcoming webinars. This post, written by Christian Fea , CEO of Synertegic, Inc.,

Lead Generation 120

Lead Generation Social Media Generation Webinar Metrics 120

ClearVoice

OCTOBER 19, 2020

’ After attending his webinar 6 Steps to Rewire Customer Loyalty and Boost Your Business , I wanted to hear more. Fewer than 1 percent of businesses have word-of-mouth strategies. What kind of content would you recommend to help drive these strategies forward? Get all of the squares covered on your bingo card.'

Loyalty 102

Loyalty Top of Funnel Paid Content Word of Mouth 102

Outbrain

APRIL 2, 2020

With increases in smartphone usage, apps have followed suit – look no further than the change from 500 apps available in Apple’s App store in 2008 versus the 2 million-plus apps available there today. The results of Lifesum’s campaign with Outbrain proved the value of a native strategy. Watch Outbrain Webinars.

Peer-to-peer 35

Peer-to-peer Advertising Agencies Webinar Metrics Emarketing 35

Convince & Convert

SEPTEMBER 22, 2010

Meanwhile, if your social media team and your email team are not the same people, you need to start thinking about how to merge them, pronto. And, you need to start unifying your content strategy across all channels. It speaks further to a company needing a well-rounded online marketing strategy. Great post! Great post!

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Martech

NOVEMBER 14, 2022

This also is the season when anyone with a blog, a column or a webinar will start predicting what will happen in marketing in 2023. Companies could go back to their pandemic tactics, in which they invested in email to keep customers informed and build authentic relationships. We’re dealing with a lot of uncertainty right now.

Enterprise Management 107

Enterprise Management Work Management Paid Search Agency Marketing Management 107

Zoominfo

DECEMBER 19, 2018

You’ll get to see strategy session meetings with real clients, in-house campaign build outs for training courses and live events, group huddle ups and team bonding sessions, wheel spin giveaways (where you can win free stuff) and much more.”. Featured Video: Online Marketing Strategy on a Budget. DigitalMarketer.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

JULY 9, 2010

They forgot to first set a strategy that carefully targets prospects with relevant messaging. For the answer to that question, I went to the “The 9 Metrics Every Marketer Must Track” webinar by Megan Heuer, Research Director, SiriusDecisions and Craig Rosenberg , Vice President, Products & Services, Tippit.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

NetLine

JULY 13, 2020

Since then, we’ve been doing a heckuva lotta Zoom calls, ON24 webinars, and virtual conference attendance. Of the 400 professionals surveyed, 44% said the impact of the Coronavirus will be “substantially” worse than in the 2008-09 financial crisis, with another 30% say it will be “somewhat” worse.

Peer-to-peer 59

Peer-to-peer Lead Ranking Trade Show CPL 59

Buzz Marketing for Technology

JULY 28, 2008

July 27, 2008 at 9:05 pm. · All that is well and good, and I am sure that they will find and create maps and models and diagnostics and workshops and full-blown strategies, and will capture their markets with prescriptive approaches … that’s what their business models demand. Sign up for our Email Newsletter.

Work Management 100

Work Management Enterprise Management Web 2.0 Organization 100

Heinz Marketing

MARCH 30, 2020

I ask Ray, what’s the advice you’re giving to your client around how to adapt their selling strategy right now? ” Someone mentioned on an event I was on, webinar I did this morning, talking about, “Just assume you’re calling people that are grieving, right?” Ray Makela: Well, absolutely.

Top of Funnel 84

Top of Funnel Webinar Metrics Training Work Management 84

Customer Experience Matrix

SEPTEMBER 1, 2010

The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% 16% % firms w/lead to first call conversion > 50% 48.7%

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

The Effective Marketer

JANUARY 11, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Choosing an Email Marketing Software Who’s the best email marketing company/software? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

Zoominfo

OCTOBER 5, 2021

You’ll get to see strategy session meetings with real clients, in-house campaign build outs for training courses and live events, group huddle ups and team bonding sessions, wheel spin giveaways (where you can win free stuff) and much more.” Featured Video: Online Marketing Strategy on a Budget.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

The Effective Marketer

OCTOBER 14, 2010

MarketingSherpa is known for quality content and I have attended a couple conferences ( I was a speaker at the Email Marketing Summit 2008) and have always thought that the best you get from attending an event like this is more in the form of networking than in content itself. You can leave a response , or trackback from your own site.

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

Convince & Convert

AUGUST 2, 2010

I’ll be talking about brand community strategy and how to activate your audience. Just go to [link] The Webinars run from October 5 – October 26. Here’s my blurb: Do you have a Facebook strategy? Each of these strategies requires different tactics, resources and success metrics.

Facebook 122

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 122

Industrial Marketing Today

APRIL 21, 2010

Instead of spending most of their marketing budget on traditional industrial marketing channels like trade shows or direct mail, Vico produces webinars and creates content that site visitors download and others link to. In short, they are doing things that help them get found online. Copyright © 2010 Tiecas, Inc. All Rights Reserved.

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

Convince & Convert

JULY 20, 2010

About a year ago, I wrote a guest post here titled “ Use Online Listening for Competitive Research. It’s Time to Put Content Strategy First, Shiny Objects Second Until recently, interactive marketing tactics and techniques, bells and whistles, and new online tools often outshone smart, targeted messaging. Easy – you listen!

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

Online Marketing Institute

AUGUST 14, 2011

You may recognize these five states from the research I’ve been doing over the past few years How to Organize for Social Media Measurement Read the report, print it out, and share with others. I really don’t see this as a tough thing to solve. I think *everyone* can get to conversion on the web. Will send you a ping.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Customer Experience Matrix

SEPTEMBER 3, 2009

This showed that as of December 2008, search was still the most common Internet activity (used by 85.9% Social networks and blogs are the fastest growing application, now exceeding email with a participation rate of 66.8%. Zenith Optimedia pretty much agrees: its October 2008 report shows U.S. for TV and 10.2% for the Internet.

Spending 120

Spending Media Mobile Advertising Forrester 120

Industrial Marketing Today

SEPTEMBER 13, 2010

You should spend considerable amount of time in planning your strategy for effective lead scoring. Social media among IT and business buyers of technology rose 50% over last year and finally pushed to majority status; 55% said they use social media as part of the technology buying process in 2009 versus just 37% in 2008.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Biznology

FEBRUARY 10, 2015

Now, last Friday I presented a webinar on Wikipedia management entitled A Step-by-Step Instruction On How To Manage Your Wikipedia Page and have tried to adapt that webinar into this blog post. One thing I didn’t share in the webinar is the official process by which I work through proposed changes with my clients.

Wikipedia 80

Wikipedia Work Management Wiki Screencast 80

Industrial Marketing Today

JUNE 15, 2010

Take a quick poll. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. For DiYMers: Read my earlier post Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress Blog. All Rights Reserved.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60