Content Goblins
Kevin Indig
NOVEMBER 13, 2023
Most people still see SEO as spam. I argue that some of the spam created by black hat SEOs doesn’t pollute the web as much as mediocre content created by white hats. From 2008 to 2018, US publisher revenue nosedived from $37.8b Replacing spam with good content is the other, and that’s where it gets hairy.
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