Biznology

NOVEMBER 23, 2011

The topic of Social Media ROI, due to its complexity and scope, would be better discussed in a book than in a blog, so here are some themes to think about, as opposed to being a comprehensive analysis of this somewhat controversial area. Discussions on the ROI for Social Media tend to be very polarized. Budget, that is.”

Social Media 80

Social Media ROI Media Social Networks 80

Biznology

APRIL 16, 2012

The idea of 6 degrees of separation was responsible for the early thought behind social media. Is the theory true in social media? Here are 5 studies that prove social media makes is less than 6 degrees of separation. For example, if you have 553 connections. MICROSOFT INSTANT MESSENGER PROVES IT’S 6.6

Social Media 80

Social Media Studies Media Case Studies 80

Biznology

JUNE 19, 2019

Branding is the core of marketing, yet it is a strategic discipline that has been dramatically impacted by social media in recent years. Disinformation Risks – usually a website or social media campaign launched against a brand. Both trends have been galvanized by social media. gun control, LGBTQ).

Trends 120

Trends Brand Identity Branding Paid Search Agency 120

Biznology

NOVEMBER 16, 2018

Probably the most influential event was the devastating crash of 2008. This terrible Recession of 2008 led to other related trends that will deeply affect how brands will be positioned in the future. So what has caused this dramatic change in spending habits that have led to this emerging “experience economy”?

Transparency 146

Transparency Trends Paid Search Agency Spending 146

Biznology

OCTOBER 16, 2019

A key reason for this lack of optimism among these younger generations is the disruptive impact from the 2008 great recession. Will their pessimism deter economic growth, or instead encourage innovation and even create new opportunities for re-positioning brands and engaging employees?

Brand Identity 116

Brand Identity Branding Privacy Trust Marketing 116

Biznology

MAY 20, 2019

We’ve arrived at another cultural assimilation – the point at which a new concept or technology becomes absorbed into the social fabric as something that’s new and interesting and soon to be taken for granted. I remember when I started talking about social media after I co-founded the social media platform Ourmedia in 2005.

Marketing AI 148

Marketing AI Personalization Amazon Cable 148

Biznology

JUNE 3, 2014

This is both the sort of thing that Google loves — it is SEO catnip — and it is just the sort of content that flows, both upstream to A-list bloggers and to mainstream media and down to your readers, aggregators, and to other bloggers and other blogs. Anyway, There is a lot of opportunity in this time of chaos, of this time of transition.

Advertisements 80

Advertisements Advertising Banner Ads Banners 80

Biznology

NOVEMBER 14, 2016

Domino’s Pizza became a hub of digital innovation in its market only after its shares sank to $3 per share in 2008 and its brand was becoming a social media laughing stock. IBM largely reinvented its business in the early 1990s, when demand for mainframes tanked, but it reduced its workforce by half in the process.

Digital Transformation 80

Digital Transformation Work Management Marketing Management Budget Programs 80

Biznology

AUGUST 16, 2010

But is that real, or just a distorted view of the social media world? Twitter Trending Stats - "All time": Sep 24, 2008 to Aug 7, 2010 (Source: TweetStats.com ). Collectively, our social media activity seems to be closer to People Magazine and Sports Illustrated than to The New York Times or National Geographic.

Digg 80

Digg Stats Twitter Social Media 80

Biznology

NOVEMBER 17, 2014

76% believe it is acceptable for brands to support good causes and make money at the same time (a 33% increase from 2008). • 72% would recommend a brand that supports a good cause over one that doesn’t (39% increase since 2008). maximize shareholder wealth). •

Trends 80

Trends Brand Identity Branding Planning 80

Biznology

MAY 20, 2016

The 2008 crash left many new grads fighting to compete for scarce jobs with a huge pool of newly unemployed experienced professionals. I once had a conversation with a small business owner who needed social media work done to promote his growing venue, but he had neither the skills to do it himself nor the budget to pay a professional. “I

Training 128

Training PR Positioning Spending 128

Biznology

SEPTEMBER 19, 2017

Let’s say your company was incorporated in 1974, you got your first domain name and brochureware website in 1997, had a proprietary CMS-based website built for you at great expense in 2008, transitioned to WordPress in 2012, and finally implemented blogging and a newsroom in 2016.

Google 123

Google Press Domain Marketing Management 123

Biznology

FEBRUARY 10, 2015

While reddit and Wikipedia are probably two of the most influential and powerful media platforms online today, they’re also the most intimidating because so many of us in the PR and marketing world have been not only burned but sent home tarred and feathers, never to go anywhere close to either of these sites ever again. Addition 1.

Wikipedia 80

Wikipedia Work Management Wiki Screencast 80

Biznology

APRIL 22, 2013

Amazon earned its first full-year profit in 2003 and, by 2008, the company’s revenue had reached $4 billion. Maybe neither of them will be here in five or ten years, but at this point in time, Amazon’s model offers a much more robust framework to follow for a social business platform than Facebook.

Social Networks 80

Social Networks Amazon Facebook Web 2.0 80

Biznology

SEPTEMBER 10, 2013

Read more… Target Twitter followers using a theory of everyone — I put more trust in the value and impact of the online influencer long tail than I do in the impact of the couple-dozen top-influencers that most social media consultants and digital PR teams recommend. Google Abhors a Vacuum.

Social Media 80

Social Media Social Marketing Media Paid Search Agency 80

Biznology

JANUARY 10, 2014

However, chances are that for the vast majority of potential users, the jury on the actual benefits of going social is still out. Just take a look at what IBM predicted back in 2008 about innovations that would change the way people work, live and play over the next five years.

Business 80

Business Wikipedia Communities Internet Marketing 80

Biznology

JULY 5, 2010

With four games to go, much can still happen in this 2010 World Cup on the field, but the results for social media are already in--the World Cup has more than lived up to its billing as the biggest social media (and even Internet) event of all time, sur[passing the 2008 election of Barack Obama as U.S.

Social Media 80

Social Media Media Internet Marketing Wikipedia 80

Biznology

FEBRUARY 25, 2014

Social media is loud and tends to be an insider’s club. And, in social media marketing, most of us are unknowns, most brands are unknown, and most services too. Brands are afraid of the online world , especially earned media , where anything that a brand says and does can be used against it. socialmedia.biz).

Paid Content 80

Paid Content Long Tail Marketing Blogger Outreach 80

Biznology

APRIL 18, 2013

With social media, people now graze for news and tend to read articles or view videos from an array of sources. Loyalty to media brands is on the wane. Newsmakers are seeking to fill the news void by delivering it directly to the public arena, bypassing the media, the Pew study said. That’s no surprise.

Paid Content 80

Paid Content Paid Search Agency Media B2B Thought Leadership 80

Biznology

OCTOBER 25, 2011

You used to blame the economy for decreased giving but you’re starting to believe it has more to do with the fertility of the donor list than it does with the economic collapse of 2008–or a lot less than you’ve been led to believe.

Blogger 80

Blogger Internet Marketing Outgrow Paid Search Agency 80

Biznology

SEPTEMBER 22, 2015

Part of the issue is that blogger and influencer outreach is no longer new, unique, human, or novel; another part is that there are a lot more people doing it so bloggers are getting deluged; and, post 2008, things have been very bleak out there, economy-wise; finally, there’s a lot of money in blogger outreach. Very cool.

Blogger 80

Blogger Outreach Media Public Relations 80

Biznology

OCTOBER 10, 2017

For example, back in 2008, Matthew Creamer and I teamed up to write (and Matt actually wrote) Pepsi Opens a Vein of Controversy With New Suicide-Themed Ads with the follow up that I wrote , Pepsi Apologized to Me for Its Suicide Ads. 2008 PepsiMax Suicide Ad.

Paid Search Agency 188

Paid Search Agency Facebook Twitter Ads 188

Biznology

MARCH 3, 2015

Duplicate content doesn’t worry me so I have agreements with Business2Community, Social Media Today, SocialMedia.biz, The Social Media Monthly, and when I am lucky, I get picked up on Yahoo! Blogging Personal Brand 2008 Aleppo Apple Inc. and other network affiliates. The More the Merrier. Copy and paste?

Advertising Mediums 80

Advertising Mediums Stats Twitter Tagging 80