Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Creating and calibrating a social media strategy for any company should follow the same process.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Televerde

JULY 26, 2021

Here’s what the stats say: Companies who create custom visuals on social media see a conversion rate 7x higher than those that don’t. Content marketers often hear that consumers only read about 20% of the content on any given web page (most often citing this 2008 Nielson study ). Make It Visual.

Top of Funnel 52

Top of Funnel Conversion Content Marketing Allocation 52

Convince & Convert

SEPTEMBER 7, 2010

I wrote a post a while ago called Social Media Excellence and a Side of Fries about the importance of people to McDonald’s) As you might expect, UnMarketing is not your typical marketing and business book. There are a few sections devoted to the mechanics of Twitter, Facebook, Linkedin, and other social media operational specifics.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Or, you could just use Swix, the super slick new social media scoreboard that just works.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Bannerflow

JULY 30, 2020

characterised by murky spend and little ROI, brands are taking charge of their own media spend. The advent of mass online media has shifted the emphasis to quantity, not quality. A Demand-side platform (DSP) is crucial for those investing in programmatic media on mass. There are a few reasons: Transparent agency relationships.

Creativity 98

Creativity ROI Paid Search Agency Advertising Agencies 98

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Labeled “Mass Influencers&# this army of 29 million opinionated chatterboxes may very well be the key to your social media success. million followers on Twitter? million followers on Twitter? What would you do?

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

JULY 14, 2010

His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “ Why You’re the Key to Social Media Success ” in which he succinctly describes one of the biggest obstacles facing organization’s pursuit of social media effectiveness – corporate culture. Why ignore it?

Social Media 137

Social Media Webinar Metrics Media Marketing & Strategy 137

Martech Advisor

DECEMBER 12, 2019

The concept of Free Shipping day was conceived by Luke Knowles in December 2008 when he noticed a trend of dipping online shopping around December 10. Host a timer on your website and send out reminders on social media. With the holiday season in its last leg, free shipping day can help give your holiday sales an extra thrust.

Banner Ads 52

Banner Ads Advertising Agencies Emarketing Urgency Marketing 52

Convince & Convert

MARCH 23, 2010

link] [link] Beth_Carroll 5 Ways to Make Friends with Strangers on Your Blog [link] [link] Beth_Carroll 5 Ways to Make Friends with Strangers on Your Blog [link] [link] Beth_Carroll 5 Ways to Make Friends with Strangers on Your Blog [link] [link] davinabrewer Jay, the stats on first time visitors are interesting.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?

PR 162

PR Social Media Paid Content Media 162

Buzz Marketing for Technology

JUNE 27, 2008

Wednesday, April 23, 2008. Each quest in Questler is a mini-blog, where text, links and multi-media files can be put around several types of an informal learning experience be it a query, a discovery, an observation, research, a story or media. May 9, 2008 8:12 AM. ▼ 2008. (42). View My Stats.

Education 100

Education Personalization Wiki Social Networks 100

Industrial Marketing Today

MAY 26, 2010

Here are some stats, results and recommendations that I found very useful: In the Needs Awareness and Research stages, buyers use a broad array of sources, including social media, Webinars, e-newsletters, search engines and [vertical search engines like] GlobalSpec. Copyright © 2010 Tiecas, Inc. All Rights Reserved. Resources

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

SmarkLabs

NOVEMBER 18, 2019

You can put your all into a sales pitch, with all of the stats to back it up. And that was in 2008. With the rise of social media and a desire for transparency, putting some more focus on your brand itself is becoming increasingly popular. 60% do not want to rely on a sales representative as a primary source of information.

Marketing Websites 79

Marketing Websites Marketing & Strategy B2B Work Management 79

Online Marketing Institute

AUGUST 14, 2011

You may recognize these five states from the research I’ve been doing over the past few years How to Organize for Social Media Measurement Read the report, print it out, and share with others. This entry was posted on Friday, August 12th, 2011 at 5:08 am and is filed under Altimeter , Social Media Measurement. United States.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Industrial Marketing Today

SEPTEMBER 20, 2010

Cooper September 24, 2010 at 4:28 pm Can’t argue against those stats. Leave a Comment Previous post: Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Next post: Have Digital Marketing and Social Media Killed the Industrial Sales Job? 4 comments… read them below or add one } S. of Tiecas, Inc.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

For your use in PowerPoints, to share with associates or just to get up to date, below are 17 usable and compelling B2B Marketing stats collected from various sources around the B2B industry: B2B Social Spending. Online accounted for 7% of the B2B marketing mix in 2008. This is set to reach 12% by 2013. Source : Forrester Research.

Statistics 48

Statistics B2B Marketing Emarketing B2B 48

Buzz Marketing for Technology

SEPTEMBER 29, 2008

September 29th, 2008 at 1:06 pm. A Rubric for Social Media Expertise. Tech/Stats (95). September 2008. August 2008. April 2008. March 2008. February 2008. January 2008. . […] Six Steps to a Remarkably Powerful, Personal Network How Do You Know When Youâ??re Vicky H said.

Personalization 100

Personalization Blogspot Network Marketing Business 100

Outgrow

MAY 23, 2022

I mean, you got to remember that was before search engines were really a thing that was before social media came out and as we were trending that direction, I was lucky enough to be in business-to-business publishing. So, it was called custom media and custom publishing at the time. So, everyone is a media company.

Content Marketing 52

Content Marketing Work Management Personalization Lead Ranking 52

Content Marketing Institute

SEPTEMBER 26, 2018

Bethany Chambers , North Coast Media . HANDPICKED RELATED CONTENT: 9 Stats That Will Make You Want to Invest in Content Marketing. Quora says the term to “describe rapid and widespread social proliferation of a meme or product” started picking up steam in 2008. Jay Acunzo , Unthinkable Media.

FAQ 96

FAQ Paid Search Agency Content Marketing Work Management 96

Buzz Marketing for Technology

SEPTEMBER 29, 2008

2 favorites | 3 downloads | 1 embed ( Stats ). © 2008 SlideShare Inc. Blogs and educating the eflective practitioner. From paullowe , 1 week ago. This presentation is about using blogs in higher education as ref more. 159 views |. 0 comments |. Group / Event. Download file. Categories. Choose Category. Automotive. Business & Mgmt.

Education 100

Education DMCA Wiki Peer-to-peer 100

Buzz Marketing for Technology

OCTOBER 5, 2008

SHP Conference 2008. Published by Doug Belshaw on 4 October 2008 in thesis. . …education, technology, productivity. Get in touch! References. Plugins Used. « Failure is the condiment that gives success its flavour. Digital Literacy, Pragmatism and the Social Construction of Reality. Peirce , digital literacy , Ed.D.

RSS 100

RSS Web 2.0 Wiki Skype 100

Hubspot

SEPTEMBER 19, 2018

Entrepreneurship Trends & Stats. recession between 2008 and 2011, it has rebounded and is now back to pre-recession growth rates. A few other interesting stats and trends on entrepreneurship: Skills and expertise matter. Social media offers free marketing. After taking a steep decline during the U.S.

Startups 78

Startups First-Mover Advantage Work Management Buyer Personas 78

Buzz Marketing for Technology

JULY 16, 2008

Luglio 16, 2008 di Giuliana Guazzaroni. Personal Branding con i Social Media â?? uso degli strumenti offerti dai Social Media e dal Web2.0. Blog Stats. Alfabeti digitali, lingue, linguaggi, scrittura, e-learning, tutoring online, tecnologie didattiche, crossmedialità e netlife a cura di Giuliana Guazzaroni. Stampa (7).

Wiki 100

Wiki Web 2.0 RSS Social Networks 100

Hubspot

OCTOBER 26, 2011

Are you leveraging the right channels such as social media and mobile marketing tactics to take advantage of consumers' changes in shopping patterns? Source ) Tweet This Stat! Source ) Tweet This Stat! Source ) Tweet This Stat! Source ) Tweet This Stat! Source ) Tweet This Stat! Source ) Tweet This Stat!

Statistics 28

Statistics Planning Stats Open Rate 28

Ambal's Amusings

SEPTEMBER 17, 2009

Eccolo Media 2008 B2B Technology Collateral Survey. Eccolo Media 2008 B2B Technology Collateral Survey. in January 2008. ClickInsights: Tips on how B2B marketers should leverage social media. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center. Ardath Albee. Get Content.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Ambal's Amusings

OCTOBER 15, 2009

in Social Media Measurement – Anna O’Brien (Random Acts of Data blog). in Social Media Measurement – Anna O’Brien (Random Acts of Data blog). But I have a secret: I get a kick out of traffic stats. Apart from knowing whether your stats are going up or down, what does that mean? in January 2008.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Buzz Marketing for Technology

JUNE 27, 2008

Counselors Corner > May 2008 > 50 of the Most Dependable Web Resources for University Students 50 of the Most Dependable Web Resources for University Students. STAT-USA - Part of the U.S. Department of Commerce, STAT-USA is an authoritative guide to business, trade, and economic information. © copyright 2003 – 2008.

Resources 100

Resources Copyright Work Management Wikipedia 100

Hubspot

JULY 22, 2013

Silver’s three-year contract with the Times expires next month, in August, but media companies have been wooing him since last year, as Politico reported in a fascinating story about the behind-the-scenes wrangling that took place. He can plug his audience into any media company and then unplug it and take the audience with him.

Inbound Marketing 28

Inbound Marketing Conference Statistics Blogger 28

Convince & Convert

APRIL 20, 2010

The most popular search phrase – “ social media strategy &# brought 837 visits, and 2,654 search terms were used by just one visitor during the month. The Long Tail of a Blog – In Action Last month on Convince & Convert , 6,243 incredibly discerning folks visited from some sort of search engine query.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Buzz Marketing for Technology

JUNE 27, 2008

150 favorites | 3621 downloads | 64 embeds ( Stats ). Social Media. I Am The Media. © 2008 SlideShare Inc. From trib , 10 months ago. This is my presentation from the IIM National Conference on 15 Aug more. 25838 views |. 9 comments |. Share this slideshow. Flag as inappropriate. Flag as inappropriate. socialmedia.

Enterprise Management 100

Enterprise Management Long Tail Marketing Web 2.0 Work Management 100

WebMarketCentral

MARCH 16, 2009

Several recent studies have put the challenge that social media presents to marketers into stark relief: social media is huge. In social media, where viewers are often creating the content, that bargain doesn't hold up. After all, it is social media. It's growing at an astounding rate.

Social Media 20

Social Media Facebook Social Marketing Web 2.0 20

Webbiquity

JANUARY 17, 2011

, the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior? And much more.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Contently

FEBRUARY 9, 2017

We all know the value of a good stat. At a time when many people think facts are fluid, I decided to evaluate some video marketing statistics reverberating around the media industry that everyone likes to pass off as truth. The post Why You Should Question Most Video Marketing Stats You See appeared first on The Content Strategist.

Stats 60

Stats Video Marketing Paid Search Agency Forrester 60

Hubspot

FEBRUARY 20, 2015

In 2008, General Mills paired gluten-free editions of its well-known Chex cereals with a major marketing effort. To reach their key demographic, BluePrint uses social media. Unlike other diets are based on stats and scientific studies, veganism is based on the philosophy that it''s wrong to commoditize animals. January 30, 2015.

Marketing Strategy 28

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 28

Convince & Convert

SEPTEMBER 21, 2010

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Online Marketing Institute

APRIL 4, 2011

As a result, from 2008 to 2010, blogging actually rose 3 percent as an Internet activity among all adults. Learn about PPC management, keyword research, search engine optimization (SEO), social media, local, mobile, link building, duplicate content, multiple site issues, video optimization, site optimization, usability, and more.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Webbiquity

OCTOBER 5, 2010

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Twitter Facts, Figures & Stats. The Truth About the Average Twitter User [STATS] by Mashable. This table says why by Social Media Today. And much more.

Twitter 100

Twitter Stats Tools Tips 100