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Latest Trends & New Perspectives on Brand Risk

Biznology

Branding is the core of marketing, yet it is a strategic discipline that has been dramatically impacted by social media in recent years. In light of this surge of threats to brands, it is important to stay updated with the latest trends and new research that can provide insights to help protect (and ideally build) brands.

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B2B Demand Generation Predictions for 2021

The Point

2020 was a year of change for marketers worldwide, much of it not for the best of reasons. Will B2B marketing, and demand generation in particular, revert to “normal” once the pandemic subsides and economic recovery kicks in, or are recent trends destined to become staple tactics in the months and years to come?

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2010s to now: Email design trends that survived the test of time

Litmus

The email marketing channel continues to bring staggeringly high returns, with an ROI of 36:1. Take a walk with us down memory lane as we revisit email design trends that survived the 2010s. In this post, we’ll look at some of the most iconic design trends and how they evolved for the better. Email has come a long way.

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3 Big trends converging for big branding opportunities

Biznology

The ability to identify relevant trends and stay one step ahead of them is crucial for keeping brands fresh and vibrant. These are global dynamics, but they also have an impact on some noteworthy local trends that can offer unique opportunities for companies to enrich their brand image and accelerate future growth: 1. Like this post?

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Search Engine Optimization core differences between 2008 and today

Leading Results Rambings

I keep seeing “experts” talking about SEO today as it was in 2008. So here’s the really way to quick rundown of what those changes mean for you, with a focus on what changed since 2008. And rewarding those sites that add content to the internet is in Google’s interest. Content Marketing Search Marketing'

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Best of 2008: Amusing, Creative and Just Plain Odd

Webbiquity

How Internet marketing is like a ruptured disc. 10 Ways Internet Marketing Is Like a Ruptured Disc by Conversation Marketing. In another noteworthy post, Ian presciently warns readers about 11 Internet Marketing Trends To Ignore in 2009 , such as “Vertical Search. What do you have to do?

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How purposeful branding is driving millennials and social entrepreneurship

Biznology

The world has changed dramatically in the past 10 years or since the 2008 recession. A key driver for this trend is the emerging values of millennials and purposeful branding. Consumer product companies seem to leading this trend. This segment has recognized that the same jobs lost in the 2008 recession will never come back.