Industrial Marketing Today

MAY 21, 2010

If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? A B2B blog is the perfect online tool to accomplish that. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc. Resources

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Hubspot

DECEMBER 20, 2011

Oh good, another social network/website/app thingy. Or maybe you didn't, because you're now purposefully blocking out all mentions of anything new happening in the social world to maintain your mental health. The app is targeted toward mobile social sharing, and in just over one year, it has gained almost 15 million users.

Outgrow 28

Outgrow Social Networks Buzz Inbound Marketing 28

Online Marketing Institute

MARCH 13, 2011

Ramos also notes that competition with other startups in the field is fierce withother start-ups, including Zoominfo , Leadlander , and Hubspot , is fierce. Internet Marketing Knowledge Mgmt Leadership-Mgmt Marketing Mobile Technology Online Communities Pages Project Mgmt-ROI Sales and Selling Social CRM Social Networking Web 2.0

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Hubspot

NOVEMBER 11, 2011

When Google+ launched, companies were at a loss trying to find a way to utilize the new social network for business. But with this week's launch of Google+ business pages (including HubSpot's own Google+ page! ), we've seen some early adopters start experimenting with the possibilities and limitations of the new feature.

Creativity 28

Creativity Google Examples Business 28

Online Marketing Institute

JULY 31, 2009

I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. Social networking stuff fits here too. Finally, for those that don’t know me by name – I want to point out I am 100% biased since I work at HubSpot. I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Hubspot

DECEMBER 30, 2011

AddThis - AddThis is a social bookmarking service that provides a code users can put on their websites so that when people visit that site, they have the option to share via Facebook, Twitter, etc. An example of this is the Twitter API. Comments are a primary form of two-way communication on the social web.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

SEPTEMBER 7, 2010

Text message marketing was made popular by now current President Barack Obama during the 2008 election campaign , and while more than half of American’s send text messages , text message marketing has yet to hit mainstream adoption. Connect with HubSpot : Free Download: Marketing Data: 50+ Marketing Charts and Graphs.

Opt-in 28

Opt-in Top of Funnel Opt-out Marketing Budget 28

Hubspot

JUNE 23, 2010

An example of this is the Twitter API. Avatar - An Avatar is an image or username that represents a person online within forums and social networks. B BackType - BackType is a social media analytics company that helps companies measure their social engagement. Bit.ly - Bit.ly Blip.TV - Blip.TV

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Webbiquity

OCTOBER 5, 2010

While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Although fewer Americans use Twitter than Facebook, Twitter users “are far more likely to follow Brands/ Companies than social networkers in general.

Twitter 100

Twitter Stats Tools Tips 100

Hubspot

MARCH 12, 2015

To help boost top-of-mind awareness, Coca-Cola created the “Share a Coke” campaign, throughout which the company produced Coke bottles with customers’ names on the labels and handed them out throughout different cities, in order to increase its exposure on Twitter. Unsurprisingly, the campaign turned out to be very popular.

User-Generated Content 28

User-Generated Content Campaigns Generation Content 28

Webbiquity

SEPTEMBER 10, 2012

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Stacey Acevero. Cindy Bates. Cindy_Bates.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Stacey Acevero. Cindy Bates. Cindy_Bates.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Hubspot

APRIL 3, 2013

Then -- somewhere around 2008 -- blogging took a back seat to social media, and all anyone could talk about was platforms like Twitter, Facebook, Foursquare and, yes, even MySpace. Social media was all the rage, and blogging was, well, old and worn out. 2) Blog posts give you extended reach through social media.

Paid Content 28

Paid Content Paid Search Agency Ads Banner Ads 28

Hubspot

OCTOBER 17, 2018

Increasing the number of certifications held by each student (HubSpot Academy). Increasing the number of certifications held by each student (HubSpot Academy). Eric Peters , a Growth Marketer, and his team released five new HubSpot Academy certification courses throughout 2016. Embed social media posts. Cross-pollinate.

Resources 96

Resources Lead Ranking Marketing Automation Services Lead Scoring 96

Webbiquity

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior? How do the audiences differ across various social networks? What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

SEPTEMBER 19, 2012

Simple Step-by-Step Instructions for Setting Up a Facebook Ad Campaign by HubSpot. 6 Tools Social Media Experts Use to Update Facebook Pages by KISSmetrics. The Ultimate Guide to Marketing With Facebook’s Social Plugins by HubSpot. Facebook’s Potential Search Power Could Surpass Google’s by MediaPost.

Paid Content 100

Paid Content Facebook Tools Best Practices 100

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

B2B Marketing Zone Posts

NOVEMBER 2, 2010

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Is social media creating a generation of cowards?

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

Monitor your social media in less than 10 minutes a day - inblurbs , November 26, 2010 Social networking is very essential for today’s online business world. If you want to get success through your online blog it is essential that you get some social media help so that you can grow faster and get better profits.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Hubspot

FEBRUARY 28, 2012

If your social media accounts are set up to serve content that fosters discussion among people that like you, do you really want to expose them to the seedy underbelly of your support and service issues? See that first Twitter account? In the social media world, that makes them an early adopter! So what's a brand to do?

Social Media 28

Social Media Service Media Paid Search Agency 28

Hubspot

SEPTEMBER 5, 2018

2008 : Brands start to realize the importance of having an online presence for their potential customers. 2013 : Sites like Pinterest and Instagram join the social network scene. These will not only advertise your products and services but also promote your social media pages and grow your following. million viewers.

Paid Content 53

Paid Content Advertising Agencies Advertisements Advertising 53

Hubspot

JUNE 26, 2012

Sure, you may have drooled over Pinterest's astonishingly high conversion rate , but when it comes to actually start pinning for your brand, you still write the network off as nothing more than recipes and retail therapy. Well being a part of a "boring" industry doesn't have to limit your participation on visual social networks.

Creativity 28

Creativity Social Networks Demographics Network Marketing 28

Hubspot

SEPTEMBER 11, 2012

Were you one of those people back in 2008 who looked at your Facebook profile and thought. "I Even if you fall into that 42% of marketers who see Facebook as critical or important to marketing -- and frankly, even if you just think it's mildly helpful -- remember that integrating your social channels is crucial for optimal results.

Stats 28

Stats Facebook Business Marketing Budget 28

Webbiquity

SEPTEMBER 8, 2010

What percentage of Fortune 100 companies are on Twitter? Which social networking site is used by 92% of senior marketing executives? What social media tool helps small business double their reach on Twitter? How do B2B social media marketing practices differ from B2C companies? While 28% of U.S.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Hubspot

JULY 17, 2012

People expect different type of content on each social media network. Not only does that mean the content you post to each network needs to be unique; it might also mean that you shouldn't be hopping on every single social network out there to meet your company's business goals. Twitter's Superpower.

Social Networks 28

Social Networks Lead Scoring Lead Ranking Business 28

Hubspot

OCTOBER 9, 2012

For their daily information, online readers consult various sources, including newspaper sites, email, and social media. Additionally, social networking sites like Facebook and Twitter have fostered recommendation systems that increasingly shift the power of information distribution in the hands of non-journalists.

Planning 28

Planning Web 2.0 Copyright Viral Marketing 28

Hubspot

NOVEMBER 20, 2018

When people talk about today's most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter. Although Facebook might be the largest social networking site, YouTube has the second greatest reach after Facebook in terms of general usage.

Youtube 73

Youtube Paid Content Features Mobile Advertising 73

Hubspot

JANUARY 29, 2018

When people talk about today's most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter. Although Facebook might be the largest social networking site, YouTube has the second greatest reach after Facebook in terms of general usage.

Youtube 78

Youtube Paid Content Features Mobile Advertising 78

Hubspot

MARCH 3, 2020

The network, which originally targeted college students, had already reached millions of users in young adult age groups and had just gone through a few major redesigns since it first launched in 2004. Prior to this launch, you'd simply see their profile when logging into the social network. The News Feed.

Social Media 101

Social Media Media Advertising Agencies Paid Search Agency 101

Hubspot

DECEMBER 10, 2013

My problem was that 97% of marketers on social networks think they’re in the "right hook, right hook, right hook" business, where every Facebook post, every blog post, every tweet on Twitter is trying to sell something. Meaning they would create different stuff for Facebook, Twitter, Instagram, Pinterest, or Tumblr.

Paid Search Agency 28

Paid Search Agency Advertising Agencies Social Media Work Management 28

Hubspot

MARCH 12, 2015

Used primarily on Instagram, Twitter, Facebook, and Pinterest, Throwback Thursday posts can liven your marketing campaigns up and generate real results -- that is, if you know how to use them right. While it’s particularly popular on Instagram, posts with the hashtags #TBT or #throwbackthursday can be found on almost any social platform.

Paid Search Agency 28

Paid Search Agency Conference Case Studies Opt-out 28