Smashmouth Marketing

MARCH 4, 2009

This past week I was reading HubSpot's study on the state of inbound marketing , and understandably, with HubSpot being in the inbound marketing business, the study showed that the marketing spend on inbound marketing is rising. What is the equity value of those leads - the lead equity ?

Cost per Lead 100

Cost per Lead Inbound Marketing Top of Funnel Cost 100

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Customer Experience Matrix

OCTOBER 24, 2014

Back in, say, 2008, a product like this would be big news. This is possible primarily because the painstaking work of preparing data for analysis – which is where model builders spend most of their time – is avoided by connecting to a few standard sources, currently Salesforce.com and Marketo with HubSpot soon to follow.

Lead Ranking 120

Lead Ranking Lead Scoring Automation Salesforce.com 120

Zoominfo

DECEMBER 19, 2018

His Convince & Convert Media division owns a leading content marketing blog, multiple podcasts, and many other educational resources for business owners and executives. My goal is to help you win at work, succeed at life, and lead with confidence.”. Featured Video: Lead Generation Strategies: Risks Involved. Entrepreneur.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Customer Experience Matrix

JULY 10, 2013

Optify was founded in 2008 and launched its original product, a search engine optimization (SEO) tool, about a year later. Finally, Optify has expanded into conventional marketing automation over the past 18 months and most recently added basic contact management and distribution of lead information, scores, and alerts to sales people.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Contently

JUNE 22, 2016

Marvel introduced the characters of Iron Man, Hulk, Thor, and Captain America between 2008 and 2011, with standalone films that explore the superheroes’ origin stories. HubSpot, for instance, published a story in 2012 about misleading SEO myths. Eventually, these larger stories can then morph right back into divisible content.

Content 84

Content Hubspot Storytelling Facebook 84

Hubspot

APRIL 1, 2020

Today, I work at HubSpot, a company that heavily invests heavily in diversity and inclusion. But, as I've learned, most companies aren't as forward-thinking as HubSpot. In fact, diversity is so important to innovation that HubSpot's CTO Dharmesh Shah took the main stage at INBOUND 2019 to make the case for it. Glassdoor ).

Stats 90

Stats Gartner Thought Leadership Click Rate 90

The Lead Agency

AUGUST 6, 2018

According to research at HubSpot , ‘86% of business professionals prefer to use email when communicating for business purposes.’. Below we have highlighted six strategies we employ at The Lead Agency to make sure we get the most out of our email marketing campaigns. Why Email Marketing?

Email Marketing 83

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 83

B2B Marketing Directions

MARCH 19, 2017

Efficiency is usually measured by the percentage of potential buyers or leads who are "converting" from one lead stage to the next. The 2008 conversion rates largely reflect marketing productivity before many of the marketing innovations mentioned above had become widely adopted.

Product 49

Product Account Based Marketing Paid Search Agency Lead Ranking 49

SmartBug Media

SEPTEMBER 27, 2019

But over the years, blogging has turned into one of the leading ways for organizations to share ideas, become the industry information leaders of their respective industries, and earn the trust of current and future clients. In addition, 32 percent of the population have listened to a podcast in the past month, up from 9 percent in 2008.

Buyer Personas 72

Buyer Personas Marketing & Strategy Advertising Mediums Hubspot 72

Rev

OCTOBER 13, 2018

Scott , the VP of Platform Ecosystems at Hubspot and the editor of chiefmartec.com, has been categorizing marketing technology since 2011. I talk to people like David Lewis who brings considerable perspective to B2B martech used for demand generation and lead management. Lead scoring. Lead nurturing. There were 150 then.

Lead Ranking 114

Lead Ranking Account Based Marketing Lead Scoring Top of Funnel 114

Zoominfo

OCTOBER 5, 2021

His Convince & Convert Media division owns a leading content marketing blog, multiple podcasts, and many other educational resources for business owners and executives. My goal is to help you win at work, succeed at life, and lead with confidence.” Featured Video: Lead Generation Strategies: Risks Involved.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Hubspot

JULY 9, 2018

If you lead a team at work, this scene will also resonate with you -- your job is to help your people succeed and achieve their goals. So before you start channeling your inner Major Winters, here are eight management skills you need to learn to lead a team toward success. Like any other skill, you have to work on it.

Lead Scoring 76

Lead Scoring Lead Ranking Work Management Marketing Management 76

WebMarketCentral

SEPTEMBER 3, 2009

Turn your social media contacts into leads, and ultimately customers? How can you make a big splash in social media without a huge budget? Use Facebook fan pages to help with SEO? Attract lots of targeted Twitter followers in a short time? Take advantage of new tools to raise your own profile by commenting on existing content?

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

AUGUST 31, 2009

Doing a better job of training employees and qualifying leads? Looking for some off-the-beaten-trail ideas for driving more site traffic? Getting more out of those expensive marketing conferences? Meeting the biggest challenges in b2b marketing head-on? Then you're in the right place!

Paid Content 20

Paid Content Paid Search Agency Best Practices Advertising Agencies 20

Valasys

DECEMBER 18, 2019

Valasys Media : Valasys Media a globally acclaimed company that assists B2B clients with an array of tailored services such as lead generation , account-based marketing , lead nurturing , event promotion services , list building services & content syndication services to help marketers optimize their core bottom-line endeavors.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Hubspot

OCTOBER 17, 2018

When I started selling HubSpot software in 2007, no one had ever heard of inbound sales and marketing. Because HubSpot provided a solution that was completely unique in the market, we had no competition from other companies selling the idea of inbound. But by that time, we had a sizable lead in the market.

First-Mover Advantage 71

First-Mover Advantage Work Management Marketing Management Amazon 71

Hubspot

APRIL 11, 2017

That might be what I love the most about the HubSpot Growth Stack , for example. Its founder and CEO, Sean Ellis, was pretty much a “growth hacker” before that label was really a thing -- since 2008, he’s served in interim growth roles at companies like Eventbrite and Dropbox, helping them scale in their early stages. 2) KISSmetrics.

Marketing Websites 78

Marketing Websites Startups Communities Case Studies 78

Online Marketing Institute

JULY 31, 2009

As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

The Effective Marketer

JANUARY 11, 2010

This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. The important thing is to lead with the analytics side before throwing the qualitative evaluation into the mix.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

Hubspot

MAY 23, 2017

When I met Stream Creative (now a Platinum HubSpot Partner) in 2010 at HubSpot's INBOUND event, they told me they had no recurring revenue. It's why I started HubSpot's agency partner program in 2008, and why I've launched an agency partner program at my new company, Databox. Every year, their percentage would go up.

Advertising Agencies 69

Advertising Agencies Paid Search Agency Marketing Agencies 1 Ad Agencies 69

Hubspot

MAY 25, 2016

Because with the help of CRO, you can optimize the content and pages you already have to generate new leads. During the 2008 presidential election, the Obama campaign website saw an improvement of over 40% in sign-up rate after running a few conversion experiments. Just how powerful is it? Ready to tackle CRO?

Template 38

Template Validation Design Statistics 38

Marketing Insider Group

OCTOBER 21, 2015

This of course does not include companies like HubSpot who went public last year after raising $100.5M, or companies like Sprinklr or HootSuite who have raised a substantial amount of money ($123.5M https://www.crunchbase.com/organization/hubspot. respectively) but are considered “social media” players by the industry. CrunchBase.

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

Conversica

MAY 6, 2020

Conversica’s Intelligent Virtual Assistants deliver a personalised human touch at scale engaging prospects and customers in authentic conversations over email or SMS to surface sales-ready leads that have a higher probability to convert into pipeline. For more information, visit [link] and [link]. About Conversica.

Marketing AI 52

Marketing AI Lead Scoring Lead Ranking Salesforce.com 52

Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Hubspot

APRIL 22, 2010

If you look at our experience here at HubSpot, one answer is clear: leads. The graph above represents leads generated on HubSpot.com from visitors who were originally referred to HubSpot via a social media platform like Twitter or Facebook between April 2008 and March 2010. How do we generate those leads?

Social Media 28

Social Media Top of Funnel Media Leads 28

The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

Industrial Marketing Today

APRIL 26, 2010

Using content for inbound marketing HubSpot , calls inbound marketing as flipping traditional outbound marketing on its head. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Hubspot

AUGUST 4, 2011

How Higher Education is Leading the Way. They have been studying US colleges and universities and their use of social media since the 2007-2008 academic school year. Photo : Elliott O'Brien Leading the Race by Team Traveller. Connect with HubSpot : Inbound Marketing for Educational Institutions eBook.

Social Media 28

Social Media Media Leads Lead 28

Hubspot

APRIL 3, 2017

After toughing it out in a harsh job market for eight months without any big leads, she knew it was time for something big. While the billboard didn't end up getting Stocking any offers she seriously considered, it did lead her to start her own print advertising company, specializing in -- you guessed it -- billboards.

Advertising Agencies 75

Advertising Agencies Paid Search Agency Creativity Work Management 75

Hubspot

MAY 26, 2014

Even though in the 2013 State of Inbound Marketing Report we found that 20% of marketers say increasing total lead volume is their top priority this year, lead generation itself may not be the problem at hand. Often, lead generation problems can be addressed by fixing other problems -- like website traffic, for example.

Lead Generation 28

Lead Generation Generation Leads Lead 28

Hubspot

JANUARY 7, 2014

Created: March 3, 2008. Created by HubSpot ’s own Dharmesh Shah, the Inbound Marketers group provides tips, tricks, templates, and tutorials for planning and executing on successful inbound marketing strategies. Chances are, you’ll run into tons of HubSpotters and HubSpot customers in this group too! Marketing.

Linkedin 28

Linkedin B2B Thought Leadership Planning Demand Generation Agencies 28

The Effective Marketer

MAY 10, 2010

In 2008, revenues were up to $16.6 The article is great because it gives you an insider’s view of how the famous Aflac duck came to being and the challenges Aflac’s CEO had to overcome to get it adopted. The first Aflac duck debuted in 2000. The company reported $9.7 United States License. United States License.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

Hubspot

NOVEMBER 29, 2018

Videos are a powerful way to draw attention to your listings and your realtor profile and generate leads. Joyce Rey has been posting on YouTube since 2008, and her expertise is evident in her videos. Creating videos will help you reach more people, generate more leads, and grow your real estate business.

Video Marketing 92

Video Marketing Ideal Customer Profiles Best Practices Lead Scoring 92

Industrial Marketing Today

MAY 21, 2010

If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? That is a very good way to generate a qualified lead from your blog. A B2B blog is the perfect online tool to accomplish that.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Hubspot

AUGUST 5, 2014

Channel Marketing Associate, HubSpot. I majored in Marketing at Bentley University, but was jobless and discouraged post-graduation due to the 2008 market crash. Chief Marketing Officer, HubSpot. Head of Marketing for HubSpot Labs, HubSpot. I was absurdly under qualified to work at HubSpot. Alec Biedrzycki.

Paid Content 28

Paid Content Work Management Marketing Management Paid Search Agency 28

Hubspot

SEPTEMBER 21, 2017

It's just one of many announcements, confirmed or not, leading up to the major October 4 event where several products, including the Pixel 2, are slated to be announced. It also moves the spotlight back onto HTC's mobile innovation, especially at a time when Google is making headlines leading up to its October event. Source: Google.

Google 70

Google Mobile Marketing Buzz Pricing 70