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Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

The digital marketing landscape looks totally different than it did in 2008 during the last crash. Imagine how brands could have responded to the 2008 recession with the same tools available today. Fortunately, there is a set of extensive working guidelines to cover but it’s best to contact an expert. See You in 2022.

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9 Things That Can Dramatically Improve Site Accessibility

Marketing Insider Group

Most of these laws base compliance on the Web Content Accessibility Guidelines (WCAG). They updated them twice since then, in 2008 and 2018. Air Carrier Access Act. 21st Century Communications and Video Accessibility Act ( CVAA ). These are standards from the World Wide Web Consortium (W3C). W3C published the first standards in 1999.

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Content Goblins

Kevin Indig

From 2008 to 2018, US publisher revenue nosedived from $37.8b My theory : Google prefers affiliate content from publishers over pure affiliates because they have editorial guidelines. Publishers - goblin traders Publishers are the largest source of content on the web. But the industry is falling apart.

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Don’t Cut Your Marketing Budget in a Recession, as seen on HBR

6sense

Take the case of Reckitt Benckiser: In the recession following the 2008 financial crash, the company launched a marketing campaign aimed at persuading its consumers to continue purchasing its more expensive and better performing brands, despite the harsh economic climate. Tailoring the response to the context.

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Does your Website Make the Grade in 2020?

Hubspot

We founded HubSpot in 2006 and created Website Grader in 2008 because we believed that the inbound methodology — building meaningful, lasting relationships with prospects and customers — was not only a more effective way to grow a business, it was the right way to grow a business. Design: Responsive design, legible font size, and tap targets.

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How the YouTube algorithm works in 2022

Sprout Social

Then in 2008, the Evolution of Dance video was the first to reach 100 million views. Although demonetization was in effect since 2012 , the platform did not start notifying content creators about their violations of content guidelines until 2016. 2012: Watch time. 2016-present: Demonetization & policy updates.

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Marketer of The Month Podcast- EPISODE 077: Brand Awareness Using the Best SEO Tactics and the Ideal Wikipedia Strategy

Outgrow

Guidelines for managing your Online Reputation. So sometime in 2008, when the recession hit, we decided to expand our services. I had up to 30 employees, more than 30 employees I would say around 2008, which was our best year. We had some amazing insightful conversations with Pierre and here’s what we discussed about – .