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The State of B2B Publishing 2024: A Conversation with ASBPE Leadership, Cory Sekine-Pettite and Davide Savenije

Trade Press Services

Q: How has B2B trade magazine publishing changed over the last 25 years? Davide Savenije: After the 2008 crisis, there were a lot of bigger publications that got either spun out, unwound, acquired, or shut down. For example, our company has a lot of email newsletters, but I wouldn’t call us an email newsletter company.

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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

An example might be a vendor of video surveillance systems partnering with a manufacturer of access control solutions. An influencer may, for example, be willing to do certain simple tasks—such as publishing a guest post or contributing a quote for an expert roundup—without charge but just for the mutual benefit of the relationship.

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How a fearless content marketing strategy paid off Under Armour, IBM, and GE

Tomorrow People

There are many examples of. content marketing strategy. ‘ Taco Tales ’ is the American fast food company’s highly original YouTube campaign featuring a series of comical, entertaining short films that just happen to feature for example, a Taco Bell employee. It all started in 2008, with the launch of GE Reports.

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5 Silly Things Digital Marketers Do

B2B Digital Marketer

In addition, Jay highlights the significance of humanizing your brand in the B2B space and shares examples of successful B2B brands that have broken the mold. He sold the firm in 2005, and in 2008 started over, creating Convince & Convert, a global digital strategy firm that’s served 40 FORTUNE 500 brands.

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Influencer Marketing: What is it and Why Should You be Doing it?

Onalytica B2B

Examples of this are influencer marketing strategies inclusive of paying celebrities for product placements or to endorse or sponsor products. Working with influencers on a paid, owned, earned and borrowed basis- borrowing their reach, creativity and credibility, as explained by Tim Mcloughlin , Hotels.com.

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TALKING PROGRAMMATIC WITH…ADSQUARE

AdSquare Audiences in Motion

Mobile Marketing Magazine: “Talking programmatic with…adsquare” The interview with David Fieldhouse, adsquare’s General Manager US & UK was taken by David Murphy and originally published on Mobile Marketing Magazine Mobile Marketing Magazine: So Dave, adsquare is a data business.

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Digital Asset Management: What It Is and Why You Need It

Content Marketing Institute

The digital media could be the product itself – a music collection, streaming television series, video, electronic magazine, e-book or catalog – distributed in a variety of formats or forms. Sign up to receive your free subscription to our quarterly print magazine. contentstrategy Click To Tweet. 4-7 in Cleveland, Ohio.