B2B Digital Marketer

DECEMBER 21, 2023

Our guest, Eric Holtzclaw, brings a unique perspective with his background in technology and user research, merging these domains to leverage technology effectively within marketing to connect with user communities. Helps businesses to understand customer behavior and develop more effective strategies.

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy B2B Marketing Marketing Attribution 52

Martech Advisor

DECEMBER 3, 2019

I remember my first guitar lesson, in 2008, where my tutor taught me a simple phrase to remember string names – EADGBe, in the right order. The content could be in the form of words, a podcast, or a video to help customers resolve their pain areas, make better decisions, or gain a new perspective. Sparklines.

Storytelling 70

Storytelling Paid Search Agency Planning Work Management 70

markempa

DECEMBER 16, 2008

started off with a this statistic that he found on compete.com: Twitter had around 3 million people visiting the site in 2008, and it grew 640% between November 2007 and November 2008. He offers six effective ways to use Twitter as a lead generation tool: 1. Looking for more Twitter followers?

Lead Generation 120

Lead Generation Social Media Generation Webinar Metrics 120

Litmus

APRIL 1, 2021

We can’t help but feel a bit nostalgic. 2014 – Canada’s anti-spam legislation ( CASL ) comes into effect. To take things a bit further, we asked our community on Twitter to share the first email campaign they ever sent (thanks #EmailGeeks!). And look at this bevel and emboss effect. 2016 – GDPR is adopted.

Design 66

Design Trends Mobile Marketing Email Campaigns 66

SpotMe Blog

JUNE 13, 2023

With so many logistics to handle and compliance regulations to consider when managing pharma events, working with expert pharma event management companies can help reduce stress and ensure you achieve your business goals more easily. The data and insights help you improve future events. Your pharma event is sure to be a success!

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

ClickZ

MAY 1, 2020

Larger than Snap, Twitter, and Pinterest. Cardlytics has helped customers get back nearly half a billion dollars in rewards. Founded in 2008, Atlanta-based Cardlytics is an ad platform that operates within banks’ native digital channels. Cardlytics boasts an audience within the US of more than 125M monthly active users.

Advertising Agencies 117

Advertising Agencies Paid Search Agency Advertisements Advertising 117

Oktopost

APRIL 4, 2019

The 2008 financial crisis led to a significant loss of audience trust in the financial sector. One approach that many companies are finding effective is employee advocacy —letting your employees, through their own unique voices and perspectives, promote the company on social media. Then, they compared the results from both campaigns.

Work Management 96

Work Management Service Webinar Metrics Thought Leadership 96

Buzz Marketing for Technology

JUNE 27, 2008

Written by: Abhijeet Mukherjee on Wednesday, June 18th, 2008 Posted to: Reader 6 comments, add yours! It has some excellent features and helps you to easily deal with a large number of RSS feeds. Today I decided to mention few productivity tips for this app, which will help you manage your RSS feeds better. Share this post!

Google 100

Google RSS Tips Product 100

WebMarketCentral

SEPTEMBER 3, 2009

Use Facebook fan pages to help with SEO? Attract lots of targeted Twitter followers in a short time? Take advantage of new tools to raise your own profile by commenting on existing content? How I attracted 8000 Twitter followers in 14 weeks! It includes the discourse elements of Twitter but goes further."

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

Oktopost

MAY 11, 2020

The COVID-19 outbreak has devastated the global economy in ways not seen since the recession of 2008. Not only that, but it’s critical that you have a strategy in place to communicate your plans and actions to your clients and partners in an effective manner. Social media offers a multi-functional and useful channel for communications.

Social Media 75

Social Media Planning Media Business 75

Buzz Marketing for Technology

JUNE 27, 2008

Wiki tools. Jun 26, 2008 0. Jun 25, 2008 0. Luis Suarez posed an excellent running summary of my talk this morning on Twitter. Luis’ main Twitter account is @elsua ; the summary is on his conference specific account @elsuacon ). Jun 25, 2008 0. tools by using similar tools behind the firewall.

Wiki 100

Wiki Enterprise Management Web 2.0 Work Management 100

Buzz Marketing for Technology

JUNE 27, 2008

We discuss issues and trends in modern web technologies that help your organization achieve more with less. This blog is sponsored by Wild Apricot membership software : a set of tools for membership administration , event registration , website management , online fundraising - with friendly and knowledgeable tech support.

Web 2.0 100

Web 2.0 Effectiveness RSS Work Management 100

Buzz Marketing for Technology

JUNE 27, 2008

Sunday, May 25, 2008. Online social networks, such as Ning , Twitter , and even Facebook , provide teachers with a way to meet colleagues from around the world and around the country. In order to prepare students to face and conquer new technology tools, we need to provide them with opportunities to solve their own problems.

Education 100

Education Screencast Ning Web 2.0 100

WebMarketCentral

MAY 18, 2009

What are some of the best free tools for monitoring social buzz about your brand or company? How can you create effective online video content on a budget? Another tool well worth checking out though not on Mitch's list is the "freemium" version of Techrigy SM2. How should you measure the impact of social media?

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

Buzz Marketing for Technology

JUNE 27, 2008

Ross Dawson, April 7, 2008 3:20 AM US PT. The trip was centered on speaking, client work, and meetings to prepare for the Future of Media Summit 2008. They are mechanisms that allow us to be far more effective at creating value from information flows than the tools we had at the dawn of this decade. Leave a comment.

Web 2.0 100

Web 2.0 Process Enterprise Management Work Management 100

WebMarketCentral

MAY 4, 2009

What are some of the best tools for implementing PR 2.0? tools, technology that has made the practice of PR more effective and transparent. Included on his list are Twitter, Peter Shankman's Help a Reporter Out (HARO), and online social media release service PitchEngine. Thankful For PR 2.0 blogging and SEO).

PR 20

PR Best Practices Blogger Copywriting 20

Buzz Marketing for Technology

SEPTEMBER 30, 2008

May 19, 2008. Because in my view, expanding my network means that you will find the person you need by searching through my network, and that I, at least in theory, can help you get to the person you need for your business efforts. Comment by Hjörtur Smárason on May 19, 2008 @ 7:13 am. chrisbrogan.com. Newsletters.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Network Marketing 100

Digital B2B Marketing

JULY 28, 2011

Doing it effectively, without history to learn from, would be a daunting initiative for almost any CMO. This is a gap social media measurement companies need to help close. Would a 2008 social media impression be comparable to a 2011 impression? Share your thoughts in the comments below or with me on Twitter.

Social Media 100

Social Media Media CMO Marketing Mix 100

Online Marketing Institute

JULY 31, 2012

2008 FOLIO Award Winners. Top Social Media Measurement and Tracking Tools. Social media audiences have effectively become another universe of prospects to tap, which means measurement and tracking is essential to yielding from these visitors both direct and indirect revenue. Tool: Radian6 (Salesforce) URL: Radian6.com

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

WebMarketCentral

APRIL 6, 2009

Everybody uses Facebook, Twitter and LinkedIn, but which niche social media sites are worth investigating? Learn the answers to these questions and more here in some of the best blog posts on social media marketing and optimization of 2008. Why is online reputation management so important? How does social media relate to SEO?

Social Media 20

Social Media Optimization Digg Web 2.0 20

Buzz Marketing for Technology

JULY 7, 2008

They were very in sync and collaborative and having them there prevents a large “translation&# effort from what we learned and decided to the partners who will ultimately help them implement. If your subject matter expert is also your PMO, you are either over-paying for PMO help (bad) or being undercharged by your SME (good job!).

Social Media 100

Social Media Communities Wiki Work Management 100

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Buzz Marketing for Technology

JUNE 27, 2008

March 14th, 2008. The results of this study will be presented at WWW2008 , the 17th International World Wide Web Conference which will be held on April 20 to 25, 2008 in Beijing, China. In its March/April 2008 issue , Technology Review has published a series of articles about the 10 Emerging Technologies of 2008.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Webcast 100

Ambal's Amusings

DECEMBER 17, 2009

How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Blog Marketing Interactions Twitter Ardath421. "Don’t let prospect assumptions limit marketing effectiveness." Several tools for prospect intelligence: Lead scoring provides real-time insights.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

B2B Marketing Zone Posts

DECEMBER 7, 2009

Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B Professionals , August 31, 2009. 10 Tips for Using Twitter And Email Marketing for B2B , December 21, 2008. Brands that Tweet , December 15, 2008. C Level Tweeters , December 12, 2008. Can Twitters growth continue? May 28, 2009.

Demand Generation Agencies 40

Demand Generation Agencies B2B Marketing B2B Thought Leadership Planning 40

Industrial Marketing Today

MAY 14, 2010

Parametric part number search – in addition to the standard word search tool on your website, build a parametric search application. This is particularly helpful if you are a components manufacturer and have a large inventory of parts. Help the design engineer select the exact part number by selecting critical parameters s/he needs.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

APRIL 26, 2010

The old ways of pushing out content is no longer effective. Here’s a short but highly informative slide show that explains how to use content effectively as inbound marketing. Cold calling is replaced by useful content and tools that help people find them and contact them for more information. Don’t sell.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Industrial Marketing Today

OCTOBER 2, 2010

The old email marketing strategy of batch and blast or spray and pray is no longer effective. Select only those that will help you optimize your nurturing campaigns and accurately gauge where the prospect is in their decision making process. According to SirrusDecisions research, the B2B buyer receives 20.3 per week in 2006.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

SEPTEMBER 13, 2010

You should spend considerable amount of time in planning your strategy for effective lead scoring. This is where marketing automation software can be a big help. White papers: Without a question, this continues to be the most effective content to build your in-house list. Not every action needs to be scored.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

AUGUST 10, 2010

However, you can do it too with some help. I don’t deny that effective SEO does take experience, expertise and time to produce results. In this post, I’m going to focus on a powerful DiY SEO tool for WordPress blogs. Did you find this “how to” article helpful? Start with some baby steps and fine tune as you learn more.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

SnapApp

AUGUST 24, 2017

The new millennium brought a world of change for marketers as the internet became a more versatile tool. . “In Before the internet became what it is today, for marketers, it was new – and there were a lot of unanswered questions about how effective it was as a marketing tool. . Let’s take a look back at how far we’ve come. .

Lead Ranking 54

Lead Ranking Paid Search Agency Work Management Advertising Mediums 54

Buzz Marketing for Technology

SEPTEMBER 29, 2008

People help, support, and reach out. Be the first to offer help. Every generous act is an opportunity to share your expertise with those who might help you. Let them help you discover what that is and what it could be if you let it grow. If you think Liz can help you find focus or direction, check out the Work with Liz!!

Personalization 100

Personalization Blogspot Network Marketing Business 100

Adobe Experience Cloud Blog

APRIL 25, 2017

Technology has helped advance the expectations and knowledge of our buyers. It’s not just volume that is making marketing less effective, but the need for a personal relationship with the brand. So how can you effectively engage your buyer? To be effective means understanding our customers like never before. Jeff Wright.

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. But, fortunately there are some pretty sweet tools out there to help me find the right people to engage in conversation. But, fortunately there are some pretty sweet tools out there to help me find the right people to engage in conversation.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

SEPTEMBER 14, 2010

We have many good tools at our disposal right now we could be putting to use. Adding a Twitter field to your contact records is only a start. To do so efficiently requires a good database solution and marketing automation and filtration tools that incorporate social media intrinsically.

Social Media 123

Social Media Work Management Marketing Management Media 123

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing this year's survey results I was surprised that, while B2B marketers experimented enthusiastically with social networking sites (Facebook, LinkedIn) and microblogging (Twitter), social media have yet to create budgetary or business impacts on the marketing mix. Note: this research looks at firms of 50 employees or more only.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Ambal's Amusings

OCTOBER 15, 2009

Suggest one ROI metric that you have found to be very effective" Read on to get their insights. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Blog Marketing Interactions Twitter Ardath421. • Plan triggers that help nudge your prospects to take next steps.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100