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Theresa Kushner: Spotlight on the expert

Martech

I was there on the frontlines back when we were developing chips for CPUs. ” Theresa Kushner has been at the center of marketing data and analytics since the beginning. ” At Texas Instruments, I started as a writer in the educational merchandising division. I kind of feel like that in the tech world. No, I don’t.

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Top 9 Influencer Marketing Case Studies You Can’t Miss

SocialPilot

The power of influencers can turn a brand into a phenomenon and a product into a movement. Being a part of the SaaS brand marketing team, your responsibility lies in showcasing the tangible benefits of an intangible product. With influencer reach, Sealsforce plans to establish a stronger position within the B2B SaaS industry.

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Stop Storytelling to Make More Sales

B2B Digital Marketer

Kate shares her insights on developing an authentic branding approach that encourages sales and marketing teams to work collaboratively. Kate DiLeo, the “accidental brand strategist,” embarked on her branding journey while navigating her first sales job amid the market crash of 2007 and 2008.

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B2B Marketing Evolution: Strategies for the Modern Market

B2B Digital Marketer

We explore the essential components of building a strong digital presence, the role of educational content, and the strategic use of social media and SEO. Helps businesses to understand customer behavior and develop more effective strategies. Can improve policy-making by aligning interventions with how people actually behave.

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Defense Tech Marketing To Seize More DoD Opportunities

Bluetext

But late last year, The New York Times reported on the growing number of senior Pentagon officials leaving for positions at B2G-focused venture capital and private equity firms that invest in defense tech startups. Army (2023). Some of the hottest defense tech brands can be found at these investment firms, including: Shield AI (A.I.

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Introducing Angus Nelson: B2B Messaging, Positioning, and Audience Building

Golden Spiral

Angus joins us as Director of Development and will work with our integrated team in strategy building, new client onboarding, and tactical planning. Product launches, campaigns, seasons, building audiences — those four issues are all critical components to how you share your story. Is this product relevant during this season.”

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2023 Predictions

Conversica

That’s the perspective I’ve used to develop our 2023 plan at Conversica. . While that’s not the most chipper note, Conversica is in a slightly different position. Our company was founded in 2007 and our product launched in 2009. Do you recall that this was during the 2008 Great Recession?