Content Standard

OCTOBER 26, 2015

– iframe –> This mini-rant leads me to Trend No. This is the second-to-last installment of my 6 trends to watch in content marketing series, and follows articles on content promotion , interactive storytelling , episodic content , and fringe social media platforms. Your customers and your staff. Eroding Trust.

Enterprise Management 40

Enterprise Management Work Management Trends Marketing Management 40

Customer Experience Matrix

SEPTEMBER 3, 2009

Many are contradictory, but it's clear that marketers need to invest in social media, which might eventually replace search as the primary way that customers find them. I’m sitting on a panel next week that will discuss long-term marketing trends. The Twitter figures are surely much higher by now.)

Spending 120

Spending Media Mobile Advertising Forrester 120

Ambal's Amusings

SEPTEMBER 17, 2009

We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. One of the many goals of B2B marketing is to continuously forge better customer relationship. Get Customers. Eccolo Media 2008 B2B Technology Collateral Survey. Get Customers. Get Content.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Buzz Marketing for Technology

JUNE 27, 2008

technology trends. Jun 26, 2008 0. Jun 25, 2008 0. Luis Suarez posed an excellent running summary of my talk this morning on Twitter. Luis’ main Twitter account is @elsua ; the summary is on his conference specific account @elsuacon ). Jun 25, 2008 0. change management. citizen journalism. Clay Shirky.

Wiki 100

Wiki Enterprise Management Web 2.0 Work Management 100

Onalytica B2B

MAY 16, 2018

Shep Hyken – Customer Service Expert, Keynote Speaker and NYT Bestselling Author. Key Topics: Customer Service, Customer Experience, Motivational Speaking, Customer Service Training. Shep has a team of trainers and facilitators that take his customer service concepts to a deeper level. Location: Greater St.

Marketing AI 108

Marketing AI Work Management Marketing Management Paid Search Agency 108

Customer Experience Matrix

JULY 16, 2009

Although other marketing automation vendors like Unica and SAS are generally more expansive, Alterian has been particularly aggressive about integrated customer management. Previous acquisitions include Web content management (MediaSurface, 2008), contact optimisation (Campaign Calculus 2.0, microblogs (Twitter, Friendfeed , etc.),

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

markempa

JANUARY 11, 2011

Are your efforts on LinkedIn and Twitter paying off?” After all, if you Google ”Top 10 B2B Trends in 2011” you’ll see social media listed on every one of them. I took this question to Sergio Balegno, Director of Research for M ECLABS , the parent company of InTouch. she queried. How many leads have you generated?

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

markempa

JANUARY 11, 2011

Are your efforts on LinkedIn and Twitter paying off?” After all, if you Google ”Top 10 B2B Trends in 2011” you’ll see social media listed on every one of them. I took this question to Sergio Balegno, Director of Research for M ECLABS , the parent company of InTouch. she queried. How many leads have you generated?

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

The Effective Marketer

OCTOBER 14, 2010

MarketingSherpa is known for quality content and I have attended a couple conferences ( I was a speaker at the Email Marketing Summit 2008) and have always thought that the best you get from attending an event like this is more in the form of networking than in content itself. You can leave a response , or trackback from your own site.

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Twitter is Ubiquitous Like Terrell Owens, Carrie Underwood, and Coke Zero, Twitter is almost universally on the radar of Americans.

Social Media 160

Social Media Media Stats Statistics 160

Online Marketing Institute

MARCH 13, 2011

Applications such as Salesforce.com already let sales staff keep track of existing customers or potential customers, but Demandbase Stream falls into a newer category of tools designed to help them find new customers in the first place. Detailed information is vital for spotting potential customers.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Moz

APRIL 2, 2020

This is much bigger and worse, at least this spike of it is, than the Great Recession of 2008. I would urge against looking at a say, one-week, two-week, three-week trend. It is okay to recognize that this crisis is affecting your customers and to talk about things that aren't directly related but are still useful to them.

Paid Search Agency 82

Paid Search Agency Planning Advertising Agencies Terms and Conditions 82

Industrial Marketing Today

JUNE 24, 2010

I came across two research studies that answer the last question with a big YES! link) examined 5Million messages sent out by over 19,000 of their customers who are primarily small businesses and found the following: Including social sharing options in emails increased click through rates by an average of 7.2% See charts below).

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

SnapApp

AUGUST 24, 2017

I did some research and reached out to marketers to find out what digital marketing was like in the 2000s. It wasn’t until the mid-2000s that marketing shifted into a web-centric model, according to research from marketer Andy Crestodina’s book Content Chemistry. . Want to learn more about marketing trends of the past?

Lead Ranking 54

Lead Ranking Paid Search Agency Work Management Advertising Mediums 54

Buzz Marketing for Technology

JUNE 27, 2008

Supernova 2008 - Interview with Umair Haque. April 2008. March 2008. February 2008. January 2008. Election 2008. while dramatically improving customer satisfaction. Fast Forward Summit Notes â?? Andrew McAfee. Goodbye, Corporate Data Silo; Hello Linked Data. Enterprise 2.0 December 2007. October 2007.

Enterprise Management 100

Enterprise Management Work Management Paid Content Marketing Management 100

Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

Knowing what’s happening in the B2B marketing industry is key to understanding current and future trends. Online accounted for 7% of the B2B marketing mix in 2008. Source : Forrester Research. 54% of CIOs prohibit the use of social networking sites such as Twitter and Facebook while at work. this year, to $129 billion.

Statistics 48

Statistics B2B Marketing Emarketing B2B 48

Hinge Marketing

MARCH 10, 2014

Rick’s expertise in financial media came into play when he realized that Bay Street Group would benefit from a media wing through which to channel some of its research findings and analysis. So he launched CPA Trendlines, which delivers cutting-edge investigations, trends, and industry news to the tax, accounting, and finance industry.

Ideal Customer Profiles 48

Ideal Customer Profiles Profiling CPA Cost per Acquisition 48

Industrial Marketing Today

JUNE 8, 2010

Create and deliver useful information such as white papers, industry research and trends and how-to guides for selecting the right solution provider. You may be too close to the forest to see the trees, sometimes you may have to ask your current customers for their input. My take: Sharpen your listening skills. of Tiecas, Inc.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Hubspot

SEPTEMBER 10, 2015

This trend creates new opportunities and challenges for the digital publishing industry. You need a user experience that is as ubiquitous as your customers. Recent research shows that 27% of consumers will leave a site if it is not mobile optimized. This trend has a direct impact on your ad revenues and bottom line.

Cost Per Thousand 28

Cost Per Thousand Cost per Acquisition Cost per Lead Cost Per Click 28

Adobe Experience Cloud Blog

MAY 19, 2010

In 2008, Forrester Research found that more than half of B2B marketers either did not have a blog or were still figuring out their blogging strategy. By offering insight on trends and interviews with industry thought leaders, blog content can help B2B marketers prove to customers they’re an integral and involved industry player.

B2B Marketing 48

B2B Marketing B2B Thought Leadership B2B Thought Leadership 48

Ambal's Amusings

OCTOBER 15, 2009

We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. Get Customers. Blog Marketing Interactions Twitter Ardath421. Blog Start with a Lead Twitter BrianJCarroll. What types of metrics do B2B marketers need to measure a marketing campaign's success?

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Online Marketing Institute

APRIL 4, 2011

As a result, from 2008 to 2010, blogging actually rose 3 percent as an Internet activity among all adults. Consider what is taking the place of the blog: social sites like Facebook and Twitter. Support customer service and/or sales initiatives in the field. Customer support managers and personnel. Objectives differ.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. Learn more.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Hubspot

MARCH 12, 2015

This technique, in conjunction with the growth of popular social media websites, allows modern businesses to delegate some of these brand-building responsibilities to an unlikely voice -- their customer. Customers across the country were asked to doodle on their Starbucks cups and submit pictures as entries. 1) Burberry. 3) Starbucks.

User-Generated Content 28

User-Generated Content Campaigns Generation Content 28

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history. Position yourself as the go-to source for stimulating research, insight and interpretation of the latest news and trends.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

Marketing Insider Group

JUNE 28, 2021

Wendy’s put snark on the map when they shot back at a Twitter troll who questioned their fresh beef commitment (and since then fast-food Twitter has become an all-out snarkfest ). Customers search for topics and ultimately end up reading brand blogs because they need answers or solutions. Snark content marketing is everywhere.

Content Marketing 348

Content Marketing Peer-to-peer Content Banners 348

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). Should companies treat customers differently?

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Hubspot

FEBRUARY 20, 2015

While books could be (and have been) written about each of these diets, I hope this post encourages further research and investigation. Mintel International, a market research company, estimates the market for gluten-free foods grew 63% from 2012 to 2014, and it projects the industry will close more than $15 billion in annual sales in 2016.

Marketing Strategy 28

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 28

Online Marketing Institute

JULY 31, 2012

2008 FOLIO Award Winners. While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. It’s decent at capturing blog and Twitter-based content but not as accurate at capturing content that is behind a ‘sign-in’ gate, most notably Facebook. Webinars Events.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

The ROI Guy

JANUARY 17, 2011

As today’s buyers are empowered by the Internet to do their own research and drive their own purchasing due diligence – engaging sales later than ever, or not at all – easy to use versions of these diagnostic tools need to be on-line, readily available, interactive and personalized to empower self-service research.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Hubspot

DECEMBER 20, 2011

Instagram is a photo sharing application that lets users take photos, apply filters to their images, and share the photos instantly on the Instagram network and other social networks like Facebook, Flickr, Twitter, and Foursquare. In 2008, the age of the average user jumped to 33. Currently, it is only available for iPhone devices.

Outgrow 28

Outgrow Social Networks Buzz Inbound Marketing 28

Marketing Insider Group

JUNE 15, 2020

Scott has published the chiefmartec.com blog since 2008 and speaks at many industry events including the MarTech conference (which Scott leads as program chair) a major industry event with both East and West Coast venues. The Marketing Technology Landscape Scott and his team publish annually has tracked the rapid growth of MarTech.

Work Management 269

Work Management Marketing Automation Services Marketing Management Paid Search Agency 269

Convince & Convert

AUGUST 18, 2010

Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective. What’s the hot new trend in social media that we can bring to our clients? What’s the best way to get the most possible Facebook “likes&# and Twitter followers? What do you think?

PR 161

PR Social Media Paid Content Media 161

Convince & Convert

APRIL 14, 2010

Instead, they revolve around removing friction and uncertainty for potential or current customers. He said that the reality is, their best customers are those that can do some of it themselves. The best – and most effective – social media programs aren’t based on promotions and message distribution.

Social Media 129

Social Media Media Paid Search Agency CAN-SPAM 129

Convince & Convert

APRIL 15, 2010

Content marketing is perhaps alone in its ability to be a successful endeavor at every phase of the customer lifecycle: When a potential customer is using Google to research new digital cameras, what is going to get them to a Kodak site? Smart, optimized content. Smart, optimized content. Smart, optimized content.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Webbiquity

OCTOBER 5, 2010

While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Although fewer Americans use Twitter than Facebook, Twitter users “are far more likely to follow Brands/ Companies than social networkers in general.

Twitter 100

Twitter Stats Tools Tips 100

Contently

APRIL 20, 2017

It’s no secret that trust in the financial sector took a hit after the 2008 financial crisis. Content, on the other hand, is proving to be a more customer-friendly option. The firm uses native video capabilities on Facebook and Twitter, and posts highly visual, topical, and shareable content like infographics.

Top of Funnel 120

Top of Funnel Brand Identity Branding Ad Building 120