Marketing B2B to Gen Z: Web Content Marketing Strategies for Your Next Generation of Customers
Walker Sands
JUNE 20, 2023
What does this mean for B2B marketers? The best place to start is your web content marketing strategy. Your move: Talk like an expert, but keep Gen Z marketing content conversational and authentic. Gen Z is bringing their more casual, authentic style to the workplace — and anyone marketing to them should follow suit.
Let's personalize your content