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How To Use the Hero’s Journey for Content Marketing: A Good Story Goes A Long Way

Marketing Insider Group

But facts alone do not persuade companies to pay big money for software, consulting services, or other high-value items. Companies are made of people with emotions and desires. If you build out these brief narratives with more detail, you can tell the entire story of your company or product, why it exists, and for whom.

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The 2008 Top of the Funnel List

markempa

Many know Craig through his blog, Funnelholic , or through his company Tippit. Others bloggers named to Craig's 2008 Top of the Funnel List include Jon Miller, the author of Modern B2B Marketing blog , and Michael Stelzner, the author of Writing White Papers Blog and many other great resources. Thanks Craig.

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Technology PR Sessions at 2008 PRSA Conference

WriteSpark

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. » Technology PR Sessions at 2008 PRSA Conference. Learn more about the 2008 PRSA conference. August 12, 2008 | Permalink. Case Studies.

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Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. The digital marketing landscape looks totally different than it did in 2008 during the last crash. Your website should serve as a resource hub and connectivity tool.

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Privacy Compliance: How Your Company Can Comply with Regulations and Why It Matters

B2B Digital Marketer

In this episode, Navah Hopkins shares her expertise on data, privacy, ppc, fraud, and how B2B companies can implement these rules in their organizations. Starting in SEO in 2008 and transitioning to PPC in 2012, she is at the forefront of paid media strategy and execution. “How Episode Links and Resources. Ask the PPC: [link].

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Year 3! One of Chicago’s Best and Brightest Companies to Work For®

The Mx Group

CHICAGO (July 3, 2018) — For the third year in a row, The Mx Group, a full-service B2B marketing agency, has been named one of Chicago’s Best and Brightest Companies to Work For ®. Both new and veteran employees of The Mx Group believe the company has earned its newest workplace honor. The culture at The Mx Group is top-notch.

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Activate Acquires Green Leads

Smashmouth Marketing

Two Founders’ Farewell and Leaving the Company We Founded in Good Hands. But here we are fifteen years later with a company that has employed over 1200 people over four continents. Activate, a wholly-owned subsidiary of Next Fifteen Communications Group (LON:NFC), announced that it has acquired the company. Enough business.