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[Book Review] A Behavioral Economics Primer for Marketers

B2B Marketing Directions

In some cases, you really need a book to cover a topic in a meaningful way, and that's certainly true when it comes to behavioral economics, the subject of the book I'm reviewing in this post.) Melina Palmer is the founder and CEO of The Brainy Business , a behavioral economics consulting firm, and the host of The Brainy Business podcast.

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In Praise of Middle Managers

Salesforce Marketing Cloud

In 2008, Monster.com ran a Super Bowl ad called “When I grow up” in which mockingly earnest kids declared their career aspirations. We’ve gone a bit sideways, wanting to wire out the role of the human,” Bill Schaninger, senior partner at McKinsey, said on a recent podcast. What does that role look like?

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6 Techniques on How to Monetize Your Podcasts

Martech Advisor

Having a podcast can have many business benefits, but making money may not be a crucial focus for podcasters yet. In light of National Podcast Day Co-founder and CEO of Quill Fatima Zaidi shares the importance podcasting can have for your brand and how you can monetize your efforts. podcast ad revenue in 2017.

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45 Top YouTube Channels for Marketing Professionals

Zoominfo

Now, in cases where they once turned to Google for answers, people now choose to turn to YouTube to find answers in video format. Their YouTube channel reflects this expertise and features mostly short videos introducing various episodes of the Duct Tape Marketing podcast. Go check it out!

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The Best Job in Social Media

Convince & Convert

Charlie Kautz , Content Marketer at TaylorMade Golf , joins the Social Pros Podcast this week to discuss delivering fresh story-telling content across several platforms every week, following the PGA Tour around the country, and what it’s like having the best job in social media. Please Support Our Sponsors. Four Your Information.

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Top 9 Affiliate Marketers You Need To Know About

Outgrow

Pat Flynn became an affiliate marketer in 2008 after he was laid off at his job. After one and a half years of working on his website, his first income in November 2008 through affiliate marketing was $8000. He also has his own podcast with over 400 episodes, where he talks about everything there is to know about business marketing.

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45 Top YouTube Channels for Marketing Professionals

Zoominfo

Now, in cases where they once turned to Google for answers, people now choose to turn to YouTube to find answers in video format. Their YouTube channel reflects this expertise and features mostly short videos introducing various episodes of the Duct Tape Marketing podcast. Go check it out!

Youtube 100