[Book Review] A Behavioral Economics Primer for Marketers
B2B Marketing Directions
JANUARY 9, 2022
In some cases, you really need a book to cover a topic in a meaningful way, and that's certainly true when it comes to behavioral economics, the subject of the book I'm reviewing in this post.) Melina Palmer is the founder and CEO of The Brainy Business , a behavioral economics consulting firm, and the host of The Brainy Business podcast.
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