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Why account-based marketing is a game changer for Japan

Biznology

His new book, Ultimate B2B Marketing: ABM , was published only last week, and has already leaped to #1 on the Amazon Japan business book list. Why did you decide to focus your new book on Account-Based Marketing (ABM)? This all changed with what we call the Lehmann Shock in 2008. This is my fifth book.

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iOS 15 is out, but marketers can shake off the loss of email open rates

Martech

The best news to come out of “Pixelgeddon” – also known as Apple’s Mail Privacy Protection feature, which went into effect on Monday, Sept. I can remember how people were taken aback by Loren McDonald’s open-rate rant from way back in 2008, Why the Open Rate Must Die. Apple’s privacy changes are here.

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Personal KM; KM Business Case; KM, culture and compromise; KM Books Wiki

Buzz Marketing for Technology

Personal KM; KM Business Case; KM, culture and compromise; KM Books Wiki. KM Question, Blog, Link, and Book of the Week. [ KM Book of the Week. KM Books Wiki created by Matt Moore. This is a wiki page for annotating and discussing your favorite books related to Knowledge Management. Recommended Books.

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Data Loss Stories: How to Backup & Recover Saved Databases

Zoominfo

Unless your company runs on ledger books and typewriters, business operations are impossible without digital data. In 2008, a contractor working for the UK prison system lost an unencrypted USB drive containing sensitive information of over 80,000 prisoners. That data was not stored anywhere else and was considered lost.

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Ross Mayfield's Weblog: Elevating the Enterprise 2.0 Conversation

Buzz Marketing for Technology

Enterprise 2.008 » June 12, 2008. Posted on June 12, 2008 at 08:58 PM in enterprise2.0 | Permalink. Privacy Victory for Employee Email Monitoring. April 2008. March 2008. February 2008. January 2008. Ross Mayfields Weblog. Markets, Technology & Musings. Elevating the Enterprise 2.0 Conversation.

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Reinventing Invention: Online Only Video: The New Yorker

Buzz Marketing for Technology

May 12, 2008. From “Stories from the Near Future,&# the 2008 New Yorker Conference. Watch more videos from the 2008 New Yorker Conference. AUDIO: The Campaign Trail Podcast : June 26, 2008. AUDIO: The Campaign Trail Podcast : June 12, 2008. AUDIO: The Campaign Trail Podcast : June 5, 2008. Online Only.

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StartupNation Blog " Blog Archive " Learn how to draw out your vision

Buzz Marketing for Technology

July 8th, 2008. What brought drawing to my attention was a book by Dan Roam I just read called, The Back of the Napkin: Solving Problems and Selling Ideas with Pictures. The idea in the book is to utilize basic drawings to illustrate plans, concepts and complex things in really easy-to-follow ways. June 2008 (50).

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