Exo B2B

MARCH 8, 2018

We start March with our Top 30 marketing influencers of 2018. So, with much enthusiasm, we skimmed through blogs, B2C and B2B marketing sites. One of them, Lee Odden : marketing star, did a great job covering the topic with a blog that is an absolute must-read. These influencers are all over the place.

Advertising Agencies 105

Advertising Agencies B2B Thought Leadership Blogger Marketing & Strategy 105

Contently

MAY 13, 2019

Are there any new ways to drive content marketing ROI we should be thinking about? In March, I took on a new role as Contently’s head of marketing. So, I worked with my team to ramp up our content marketing machine and push out lead-gen campaigns that would appeal to our target audience. Sara, New York. Opportunities.

Top of Funnel 131

Top of Funnel ROI Content Marketing Budget Programs 131

Convince & Convert

SEPTEMBER 7, 2010

Here’s what makes UnMarketing an unusual, yet worthy use of your marketing education time: UNpretentious Unlike so many marketing books, Stratten doesn’t overcomplicate the subject matter. UNstructured Like Gary Vaynerchuk’s Crush It , Stratten dictated some of the book, and it reads very conversationally.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Biznology

JANUARY 13, 2016

In this free 30-minute Biznology® webinar, you’ll learn: How to fine-tune messages for each of the major social networks. Paul Gillin is one of our Biznology authors, and a writer, speaker and online marketing consultant specializing in B2B social media. He was a monthly columnist for BtoB magazine for seven years.

Social Media 80

Social Media Media BtoB Webinar Metrics 80

Webbiquity

AUGUST 26, 2014

So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? How can the respective histories and behaviors of these two companies inform the best practices for B2B marketers? My answer is certainly–yes!

Paid Search Agency 100

Paid Search Agency Ads B2B B2B Thought Leadership 100

Kevin Indig

NOVEMBER 13, 2023

⛏️ The underlying problem : Marketing has become too quant. User research has been replaced by performance marketing and now lives with UX or product teams. 🔐 The unlock : Marketers should go back to using qualitative customer insights to tailor topics, wording and pain points to their target audience.

Paid Content 59

Paid Content Content Adsense CAN-SPAM 59

markempa

FEBRUARY 18, 2009

Sherpa’s free report is filled with mini-stories from our colleagues in the marketing world who have learned through trial and error. The topics of this year’s report touched on just about every aspect of marketing out there – from tradtional tactics to Web 2.0 and mobile marketing. In fact, it’s far from it.

Web 2.0 120

Web 2.0 Planning PPC Case Study 120

Buzz Marketing for Technology

JULY 24, 2008

In my book I have a section about matrix taxonomies and the limitations on how much information they can contain without some clever design. KM was important in the growth of social computing, but I think you are getting over elaborate in… By Dave Snowden. You are not allowed to talk about the book. April 2008.

Wiki 100

Wiki Social Networks Newsletter Guidelines 100

Buzz Marketing for Technology

JUNE 27, 2008

Archives June 2008. April 2008. March 2008. February 2008. January 2008. Social networking (11). social networking. 14 June 2008, Gráinne @ 9:37 am.  I’m at the Eden 2008  conference in Lisbon. He then talked about one of my favourite books! Blog Search.

Wiki 100

Wiki RSS Web 2.0 Conference 100

Valasys

DECEMBER 18, 2019

B2B marketing is a monolithic & ever-transcending field & thriving in a knowledge-based economy takes a lot of effort – particularly in terms of delivering the value with the help of content. Read more: How to Assimilate Competitive benchmarking in Social Media.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Biznology

NOVEMBER 23, 2011

Last month, I covered the subject of personal ROI in the realm of enterprise social networking : how sustained adoption requires individual buy-in similar to long-term commitments to special diets or exercise routines. ROI models are far from perfect and benefits derived from social computing are hard to measure.

Social Media 80

Social Media ROI Media Social Networks 80

Buzz Marketing for Technology

JULY 28, 2008

Managing in the Virtual or Network(ed) Organization by Jon Husband. July 27, 2008 at 9:05 pm. · He also wrote " Blogging The Market - How weblogs are turning corporate machines into real conversations " several years ago, more of a cri du coeur at a time when blogging was still fresh and (perhaps) innocent.

Work Management 100

Work Management Enterprise Management Web 2.0 Organization 100

Buzz Marketing for Technology

JUNE 27, 2008

Markets, Technology & Musings. Enterprise 2.008 » June 12, 2008. Its time to elevate the conversation beyond features (wiki, blog, RSS, social networking, etc.), Posted on June 12, 2008 at 08:58 PM in enterprise2.0 | Permalink. April 2008. March 2008. February 2008. January 2008.

Enterprise Management 100

Enterprise Management Wiki Conversion RSS 100

Buzz Marketing for Technology

JUNE 27, 2008

Future Exploration Network. Books and Reports. « Keynote: building the networked professional firm | Main | Mobile social networking, meaning virtual networks bringing people physically together, will inevitably be a pervasive application » The information processing view of humanity. Contact me.

Web 2.0 100

Web 2.0 Process Enterprise Management Work Management 100

Buzz Marketing for Technology

JUNE 25, 2008

Reading Steven Johnson ’s book Mind Wide Open over Thanksgiving. In her post, she quotes Paul Collins’ book The trouble with Tom : Memory is a toxin, and its overretention - the constant replaying of the past - is the hallmark of stress disorders and clinical depression. April 2008. March 2008. February 2008.

RSS 100

RSS Web 2.0 Work Management Social Networks 100

Buzz Marketing for Technology

JULY 24, 2008

By leelefever on June 10, 2008 - 9:20am. Social Networking - We have presence on the major social networks, but they arent a part of our day-to-day work. We have serious questions about the time it takes to really make the networks work, especially Facebook. i vote for biodegradable books.

Ning 100

Ning Tools Wiki RSS 100

Buzz Marketing for Technology

JUNE 27, 2008

By Lauren Trees on June 26, 2008. By Darcy Lemons on June 23, 2008. By Carla ODell on June 18, 2008. Network Online with Your KM Peers. By Lauren Trees on June 17, 2008. At APQC and KM Edge , we understand the power of networking in business. By Lauren Trees on June 13, 2008. KM Overview. Search. -->.

Enterprise Management 100

Enterprise Management Work Management Web 2.0 Peer-to-peer 100

B2B Marketing Traction

FEBRUARY 17, 2011

” (As a matter of fact, so many asked this question, Jason Alba wrote the book with the same name.). I linked my blog, my book recommendations, my Tweets, my presentations and other content to my profile. In 2008 he launched the Social Network Roadmap and the Executive’s Guide to Web 2.0

Linkedin 100

Linkedin Web 2.0 Ideal Customer Profiles Blast Campaigns 100

Buzz Marketing for Technology

JUNE 27, 2008

Books Amazon.com Books Wikipedia Collegiate Dictionary Collegiate Thesaurus Daypop Google Google Images Gurteen Hotbot HyperDictionary Translate to French Translate to German Translate to Italian Translate to Portuguese Translate to Spanish Yahoo. Giving a talk at the Graduate School of Bangkok University, January 2008.

Effectiveness 100

Effectiveness Work Management RSS Marketing Management 100

Buzz Marketing for Technology

JUNE 27, 2008

June 5, 2008 in Ideas , elearning , learning | Tags: 2.0 , beachcombing , e-learning , elearning , learning , new ideas , new thinking | by Shaune. Looking at the right column again we can see wikis , social networking , blogs , and mashups. April 2008. March 2008. February 2008. January 2008.

Peer-to-peer 100

Peer-to-peer Wiki Thought Leadership Case Studies 100

Industrial Marketing Today

APRIL 22, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The Distribution Trap – How Innovations Become Commodities by Achinta Mitra on April 22, 2010 in Industrial Marketing Strategies , Sales Strategies I read an eye-opening article by Andrew R. He has outlined what is wrong with the theory of mass marketing.

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

Buzz Marketing for Technology

JUNE 27, 2008

Wikipatterns book. Jun 26, 2008 0. Jun 25, 2008 0. Jun 25, 2008 0. Social Enterprise: Interview with 7thFloor Magazine. In the interview: Laurence Lock Lee explains how social network analysis reveals the connections between people and the resulting knowledge distribution network. k12online06.

Wiki 100

Wiki Enterprise Management Web 2.0 Work Management 100

Paul Gillin

JANUARY 24, 2013

New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks. Links and tweets are appreciated, but Amazon reviews will get you undying devotion.

Press 50

Press Peer-to-peer Amazon BtoB 50

Adobe Experience Cloud Blog

JANUARY 16, 2012

One of his books, A Brief History of Time, was on The Sunday Times best-seller list for 237 weeks—a record that still stands. When it comes to social networking and social media marketing , what can you learn from this extremely accomplished scientist? Hawking has worked with co-authors on many of his books.

Social Media 48

Social Media Social Marketing Marketing & Strategy Marketing Strategy 48

Buzz Marketing for Technology

JULY 7, 2008

Nuggets from Social Media workshops as of late… posted in Uncategorized |. 3) Cross functional participation is important - but consensus is only a “nice to have&# : Much of the long range benefits from doing this work brilliantly accrues from driving cross functional execution(Marketing/Support/Business Units). Share This.

Social Media 100

Social Media Communities Wiki Work Management 100

Buzz Marketing for Technology

JUNE 27, 2008

Zoomii Books. Social Networking in plain English. created this social network on Ning. Create your own social network! © 2008 Created by Jane Hart on Ning. Create your own social network. Latest Activity. Vicki Mizner joined the group 25 Tools for K12 educators 1 day ago.

Ning 100

Ning RSS Social Networks Paid Search Agency 100

Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Buzz Marketing for Technology

SEPTEMBER 30, 2008

Covering social media business strategy and personal power. May 19, 2008. LinkedIn is a professional network built around one’s employment capabilities. Comment by Hjörtur Smárason on May 19, 2008 @ 7:13 am. Comment by lou suSi on May 19, 2008 @ 7:15 am. Comment by Julius on May 19, 2008 @ 7:16 am.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Network Marketing 100

Buzz Marketing for Technology

JUNE 27, 2008

February 2008. April 2008. March 2008. February 2008. January 2008. on Tue 05 Feb 2008 07:09 PM PST | Permanent Link. from the markets and the customers inwards. they like performing well, they like being competent and being well-rewarded, and theyre in tune with the markets out there.

Peer-to-peer 100

Peer-to-peer Ideal Customer Profiles Lead Ranking Network Marketing 100

Buzz Marketing for Technology

JUNE 27, 2008

I work in marketing/HR/finance/logistics/whatever.â?? The latter pair may of course work together at some point in the future, whereas work for a philosopher is argument, and a good controversy will almost certainly result in higher book sales. This entry ( permalink ) was posted on Friday, February 1, 2008, at 06:13 by Brett.

Work Management 100

Work Management Conversion RSS Web 2.0 100

Buzz Marketing for Technology

JUNE 25, 2008

This entry ( permalink ) was posted on Tuesday, June 24, 2008, at 18:26 by Brett. April 2008. March 2008. February 2008. January 2008. Social Networks. © by Brett Miller 2003-2008. |. Post a comment — Trackback URI. feed for these comments. 3 Comments. in a reader. December 2007.

RSS 100

RSS Web 2.0 Social Networks Work Management 100

Hinge Marketing

OCTOBER 14, 2013

She quickly recognized Facebook’s potential, using the social network to share her stories and pick up news tips. Lori never dreamed that social media could one day be a job. But in 2008, with graduation looming, the Great Recession hit hard and she began to think creatively about career choices.

Ideal Customer Profiles 48

Ideal Customer Profiles Profiling Social Networks Work Management 48

Industrial Marketing Today

JULY 6, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Translate Features into Benefits if You Want Your Marketing Content to Engage and Sell by Achinta Mitra on July 6, 2010 in Content Marketing , Industrial Marketing Strategies , Sales Strategies Marketing 101 teaches you “Customers buy benefits and not product features.”

Features 60

Features Web 2.0 Planning Work Management 60

Convince & Convert

AUGUST 3, 2011

I moved out of that industry into digital marketing in 1994. Since then, I’ve owned several companies in the online marketing world, including an award-winning agency that I sold in 2005. In 2008, I started Convince & Convert to help corporations and other agencies strip away the hype and successfully integrate social media.

Paid Search Agency 127

Paid Search Agency Social Media Advertising Agencies Curation 127

Buzz Marketing for Technology

JUNE 27, 2008

Future Exploration Network. Books and Reports. « Professional services network offsite: Tapping the Power of Collaboration | Main | Audio stream of radio interview on Facebook, networks, connectivity, and media » Eight steps to thriving on information overload. June 5, 2008 4:02 PM. Living Networks.

Web 2.0 100

Web 2.0 Enterprise Management Work Management Marketing Management 100

Buzz Marketing for Technology

JUNE 27, 2008

Wednesday, April 23, 2008. 5 Things You Can Do to Begin Developing Your Personal Learning Network. 5 Ways to Begin Building Your Personal Learning Network 1.0 1-Join a professional social network. So get to it and start building your learning network. May 9, 2008 8:12 AM. Join My Social Networks.

Education 100

Education Personalization Wiki Social Networks 100

Buzz Marketing for Technology

JUNE 27, 2008

I think this book is one of the best treatments of how to empower knowledge workers and it covers what knowledge management should be. He expressed some of his same concerns about blogs in the book (p.108) Supernova 2008 - Interview with Umair Haque. Conference Notes: Three Approaches to Social Computing Platforms.

Enterprise Management 100

Enterprise Management Work Management Paid Content Marketing Management 100