Parse.ly

FEBRUARY 24, 2021

Whether you’re a media professional or a B2B/B2C marketer, a seasoned pro with a full grasp on your content analytics or a novice content strategist looking for a place to start, this recap blog post will be a great resource for you and your team. . are driving the most revenue for our business.

Top of Funnel 52

Top of Funnel Webinar Metrics Digital Marketing Funnels Funnel Advertising 52

Parse.ly

FEBRUARY 24, 2021

Whether you’re a media professional or a B2B/B2C marketer, a seasoned pro with a full grasp on your content analytics or a novice content strategist looking for a place to start, this recap blog post will be a great resource for you and your team. . are driving the most revenue for our business.

Top of Funnel 52

Top of Funnel Webinar Metrics Digital Marketing Funnels Funnel Advertising 52

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Ranking Lead Scoring 60

SocialPilot

JANUARY 31, 2024

HubSpot (#INBOUND2023) HubSpot is a leading B2B SaaS Customer Relationship Management (CRM) platform trusted by several agencies worldwide. With its horizon expanding in B2B, it is also well renowned in the B2C industry. Microsoft caters to both B2C and B2B SaaS industries, providing software such as Microsoft Azure and Microsoft 365.

Case Study 90

Case Study Case Studies Work Management Studies 90

Tony Zambito

NOVEMBER 15, 2010

  One organization leading the way is eBay.    When Meg Whitman left eBay in March of 2008, the company was coming under harsh criticism, mostly from sellers, for the deteriorating buying experiences buyers encountered.    It is very possible we may be having the wrong debate.

Buyer Personas 100

Buyer Personas Paid Search Agency Buying Cycle Lead Ranking 100

SnapApp

MARCH 8, 2013

Whether you're a sports fan, a runner, or just someone with a strong need for speed, you may remember the 2008 Beijing Olympics when Usain Bolt broke the 100m dash world record for the first time. Instead of waiting for a story to break, clever, media-savvy individuals can lead the way by creating stories worth covering.

Lead Ranking 48

Lead Ranking Lead Scoring Content Marketing Content 48

Content Marketing Institute

DECEMBER 5, 2017

For instance, between 2012 and 2016, the company’s primary lead collection channel grew by 35% year over year. Schneider has earned its place as an energy industry thought leader, while generating direct revenue, brand affinity, and leads via its Energy University. And the new customer acquisition rate increased by 22.5% Conclusion.

Class 103

Class Digital Asset Management Education Webinar Metrics 103

Industrial Marketing Today

JUNE 29, 2010

Most CEOs of manufacturing, engineering and technical companies do not believe in the value of brand building and consider it the domain of consumer marketing (B2C). He suggests that B2B marketers take a cue from their B2C counterparts when it comes to increasing brand awareness. Branding is an expense item like the rest of marketing.

Relevance 60

Relevance B2B Marketing Web 2.0 Branding 60

Rev

OCTOBER 9, 2019

While some blow off the talk as just that, we’ll never forget what surprised us in 2008. And then when you constantly feed that system feedback on the quality of its data-driven output (leads), it automatically gets better and better at producing a higher quality. . must keep them hooked!). But why go the “new data” route?

Marketing AI 100

Marketing AI B2B Marketing SIC B2B 100

Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

B2B advertising spend on social media and lead generation sites is forecasted to grow at an annualized rate of 21% and 17% respectively to 2013. Online accounted for 7% of the B2B marketing mix in 2008. 86% of B2B firms are using social media, compared to 82% of B2C outfits. This is set to reach 12% by 2013. Source : BizReport.

Statistics 48

Statistics B2B Marketing Emarketing B2B 48

Industrial Marketing Today

OCTOBER 2, 2010

Are you interested in lead generation, lead nurturing and/or building authority and brand awareness? Case study #1: B2B lead generation through better segmenting and more focused email content Business challenge: FreightCenter wanted to change its customer mix of 70/30 (B2C/B2B) to a more B2B-centric mix.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

JULY 29, 2010

Fifty-six percent of the participants were primarily B2B marketers and the remaining 44% were B2C. As a result, most BtoB marketers tend to credit sales-ready leads to the last marketing touchpoint. That was one of the key findings of the “2010 Lead Generation Marketing ROI Study” by the Lenskold Group.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Convince & Convert

SEPTEMBER 20, 2010

In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? I’ve asserted that B2B social media tactics vary from B2C, in that they are typically rooted in consumer education and thought leadership, and thus require deeper layers of interaction.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

nDash

FEBRUARY 1, 2022

2008-2010 wasn’t an ideal time to be in news, so our newswire was making a lot of cutbacks, and I was a victim of that. nDash: For many content teams, “success” is no longer defined based on page views, clicks, or even leads. I worked as a reporter at a newswire for several years, where I wore many hats.

Work Management 52

Work Management Marketing Management Content Marketing Paid Search Agency 52

Industrial Marketing Today

SEPTEMBER 27, 2010

Even though the widespread adoption of social media in industrial marketing has been slower than general B2B and B2C marketing, it has had a serious impact on industrial sales, especially on the traditional role of the outside sales rep. And digital marketing and social media are as disruptive as they come.

Social Media 60

Social Media Social Marketing Media Planning 60

Atomic Reach

JANUARY 3, 2019

According to Content Marketing Institute , content marketing receives 3 times the leads per dollar spent when compared to paid search. Author, public speaker, and philanthropist, Joe Pulizzi is the mastermind behind the Content Marketing Institute, the leading educational institute for content marketing.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

accelerate agency

JULY 13, 2021

Services such as Amazon S3 launched in 2006, and 2008’s Google App Engine opened the door to PaaS (Platform as a Service) and to the idea of changing the relationship between developers/software companies and consumers. . You can separate SaaS applications into two broad categories: B2B (Business to Business) and B2C (Business to Consumer).

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Adobe Experience Cloud Blog

MAY 19, 2010

These days, virtually all marketers – B2B and B2C – at least recognize the potential impact of blogging when integrated into the marketing mix. In 2008, Forrester Research found that more than half of B2B marketers either did not have a blog or were still figuring out their blogging strategy.

B2B Marketing 48

B2B Marketing B2B Thought Leadership B2B Thought Leadership 48

BOP Design

JULY 29, 2019

The Bop Design team is honored to be included among such a venerable list of B2C and B2B web design companies. Since 2008, Bop Design has delivered high quality, custom B2B websites design and marketing solutions to clients worldwide. About TechReviewer.co. TechReviewer.co

Design 9

Design Paid Search Agency Companies Lead Scoring 9

Integrated B2B

SEPTEMBER 23, 2015

And an oft-cited study from 2008 by Alexander Krasnikov and Satish Jayachandran, ‘The Relative Impact of Marketing, Research-and-Development, and Operations Capabilities on Firm Performance’, provides compelling evidence that marketing capability has a strong impact on company performance. And who better to lead the way?

CMO 40

CMO B2B Paid Search Agency Lead Ranking 40

Integrated B2B

SEPTEMBER 23, 2015

And an oft-cited study from 2008 by Alexander Krasnikov and Satish Jayachandran, ‘The Relative Impact of Marketing, Research-and-Development, and Operations Capabilities on Firm Performance’, provides compelling evidence that marketing capability has a strong impact on company performance. And who better to lead the way?

CMO 40

CMO B2B Paid Search Agency Lead Ranking 40

WebMarketCentral

JUNE 18, 2008

MarketingSherpa has just released its 2008 B2B Lead Generation Handbook (that's a link to the free executive summary PDF; the complete report will run you a cool $500). Finally, getting SEO and marketing assistance from different providers can lead to inefficient duplication of effort.

Lead Generation 20

Lead Generation Lead Ranking Lead Scoring B2B Thought Leadership 20

Martech

APRIL 9, 2024

Hootsuite started in 2008 and boasts 6,000 enterprise customers and 200,000 users overall. Driving lead generation by delivering more qualified leads based on insights into audience intent. Hootsuite, based in Canada, has partnered with Talkwalker to provide social analytics tools to customers for the last seven years.

Analytics 115

Analytics Paid Search Agency Companies Enterprise Management 115

Online Marketing Institute

JUNE 27, 2009

Archives June 2009 May 2009 April 2009 March 2009 February 2009 January 2009 December 2008 Blogcatalog Jun 24 How To Make B2B Search Engine Marketing Better? You may also track your visitors, leads, quotes etc. Related Posts B2B SEO vs. B2C SEO: What is the Difference? Find these black holes and measure them accurately.

Search Engine Marketing 40

Search Engine Marketing Paid Search Agency Search Marketing Adsense 40

Ambal's Amusings

DECEMBER 17, 2009

Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Brian Carroll's book Lead Generation for the Complex Sale. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center. Forrester Blog for Interactive Marketing Professionals.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Hubspot

MAY 23, 2017

It's why I started HubSpot's agency partner program in 2008, and why I've launched an agency partner program at my new company, Databox. If you need some inspiration, follow the lead of Impact Branding , a HubSpot Diamond Partner who now gets more than a quarter million visitors to their site every month. 1) Your Own Marketing Sucks.

Advertising Agencies 69

Advertising Agencies Paid Search Agency Marketing Agencies 1 Ad Agencies 69

Contently

NOVEMBER 18, 2016

Brinker—the founding editor of Chief Martec, program chair of the MarTech Conference, and co-founder of his own martech company, ion interactive—has been a leading voice in the space since 2008. Luckily, there are people like Scott Brinker to help navigate it. You write a lot about the importance of strategy.

Work Management 60

Work Management Marketing Management Budget Programs Marketing AI 60

Marketing Insider Group

DECEMBER 3, 2019

And the results they see include double-digit increases in traffic AND leads. Instead, web traffic was made up of late-stage leads that had most likely already decided to buy a SAP product. By the end of the first year, our content marketing efforts had generated almost 1,000 leads, and converted into approximately $750,000 in revenue.

Enterprise Management 273

Enterprise Management Work Management Marketing Management Effectiveness 273

Online Marketing Institute

NOVEMBER 8, 2010

But, as you glance at that ever-growing list, you realize a decent chunk of these examples are B2C or consumer-based organizations (with a large portion of them in the tech sector). Show them the value of blog content online (it’s searchable and archivable) and how it leads to leads and business and they will buy in.

Case Studies 40

Case Studies Case Study Social Media Studies 40

Martech

FEBRUARY 24, 2022

CallRail serves SMBs or marketing agencies with clients that rely on communications with customers — phone calls, texts, form submissions, and/or chats — to generate leads, close deals, and grow their businesses in the home services, real estate, legal services, financial services, healthcare and automotive industries.

Marketing Attribution 98

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 98

Online Marketing Institute

OCTOBER 31, 2010

But I tried to offer some hope during a May presentation in Shanghai to the Worldcom Public Relations Group , the world’s leading network of independently owned public relations firms: My 7 Best Practices for Social Media Tool Adoption: Understand your assessment context before you begin. To B2B or to B2C? Bernie Madoff.

Social Media 40

Social Media Lead Ranking B2B Thought Leadership Lead Scoring 40

Golden Spiral

APRIL 16, 2019

He gave me other opportunities to lead. What started that season, I thought, was a differentiation from B2C, and B2B. If we're talking B2C, so if you look at say the Nikes of the world, the Starbucks of the world, the Harley Davidsons of the world. So that's the B2C. They were calling leadership out of me.

Positioning 48

Positioning Ad Building B2B Thought Leadership B2B 48

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Customer Experience Matrix

JANUARY 24, 2015

The system has an impressively broad scope, adding full Web site creation to the usual all-in-one mix of email, lead scoring, landing pages, and CRM. While GreenRope is new to the VEST report, the company itself was founded in 2008. It recently added lead scoring and the ability to look up individuals on social networks.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120

Conductor

JULY 20, 2022

Google’s search index is the world’s largest library , so if your brand ranks in position one, it is respected as the leading authority on the subject matter—and your brand gains trust in the eyes of the consumer. Build trust by ranking well on Google. Invest in quality content. Focus on improving the mobile experience.

Service 122

Service Tips Planning Lead Scoring 122

Convince & Convert

JUNE 22, 2010

If anything, social media is MORE important for B2B companies than it is for B2C companies. Assuming social media works for every company, whether they are B2B or B2C, is a blanket statement and jumps to a very big conclusion. This makes no sense. Most B2B companies have fewer customers, so the opinions of each are magnified.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

SnapApp

APRIL 25, 2018

From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics--there are no limits to the glass ceilings they are smashing. . D rift | Content Strategy Team Lead. . Today, she’s the Content Strategy Team Lead at Drift. . Sonja Jacob.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91