Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 The B2B Social Media Marketing Series is supported by IDG Enterprise.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Content Marketing Institute

DECEMBER 5, 2017

“We are able to chop up segments and get shorter pieces of content to share on Facebook and various social media. Another tactic has been targeting each participating university with mobile and social ads. The social media management tool Hootsuite offers free courses, which have been taken by more than 200,000 professionals.

Class 103

Class Digital Asset Management Education Webinar Metrics 103

The Effective Marketer

JANUARY 11, 2010

This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. The important thing is to lead with the analytics side before throwing the qualitative evaluation into the mix.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

The Lead Agency

OCTOBER 4, 2017

If you have used a search engine or social media today, you have probably already used it. There are also plenty of third-party software developers utilising the power of IBM’s Watson super-computer to create next level analytic and marketing automation software. Well, machine learning is everywhere.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

Industrial Marketing Today

AUGUST 3, 2010

To add a new twist to a thorny problem, I read a very interesting quote from Avinash Kaushik, the man who literally wrote the book on Web Analytics 2.0 , he said, “Engagement is not a metric, it’s an excuse.” The good news is that you can use a free tool like Google Analytics to get a very good handle on your customer engagement.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

WebMarketCentral

MAY 4, 2009

How do PR, SEO and social media work together to build name recognition and credibility for a company? How should marketers and PR professionals adapt to the decline of traditional publishing and the rapidly increasing influence of social media? press releases, inviting reporters to lunch) and what's hot (e.g.,

PR 20

PR Best Practices Blogger Copywriting 20

Leadspace

DECEMBER 15, 2015

I’ve personally put a lot of effort into reaching B2B decision makers through social media and content (a.k.a. And somehow, despite what people like me predicted in 2008, we haven’t abandoned email and the telephone for Twitter. As I believe I may have read in a press release somewhere, Engagio’s Jon Miller agrees.

Account Based Marketing 48

Account Based Marketing Advertising Agencies ABM Paid Search Agency 48

Industrial Marketing Today

JUNE 29, 2010

In the Needs Awareness and Research stages (the first two stages of the industrial buying cycle ), buyers use a broad array of sources, including social media, webinars, e-newsletters, Google, Bing, Yahoo and vertical search engines like thomasnet.com and globalsepc.com. Analytics is the new marketing creative!

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Hubspot

JUNE 23, 2010

As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 101 Terms to Know. On the web today, things change fast. Bit.ly - Bit.ly

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Industrial Marketing Today

OCTOBER 2, 2010

Develop your email marketing strategy first Before you begin developing customized content and using sophisticated analytics, the first order of business is to develop a sound and sustainable email marketing strategy. Social Media with Email Marketing – is it the Super Combo?

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

WebMarketCentral

MARCH 2, 2009

The blog posts cited here, some of the best of 2008 on the topic of link building, provide guidance on how and where to obtain valuable external links. He believes that while it's still critical to get the basics of SEO (like on-page optimization) right, with each passing day "you need a bit more (economic and/or social) capital to compete."

Link Building 20

Link Building SEO Ad Building Linkbait 20

Convince & Convert

JULY 13, 2010

Naturally, I asked about his interest in mastering social media for his clients. Every single person in a public relations firm should: 1) understand the impact of social media and 2) be able to activate that marketing potential for their clients. That’s the essence of a good social media strategy , anyway.

Social Media 140

Social Media Media PR Webinar Metrics 140

Industrial Marketing Today

JANUARY 26, 2010

It goes well beyond just cutting costs, today, it is more about accountability, analytics and engaging customers and prospects by using free or inexpensive social media tactics. Embrace social media: Yes, the jury is out on making a business case for social media but ignore it at your own peril.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

WebMarketCentral

MAY 11, 2009

The Yin Yang of PR and SEO by Online Marketing Blog The ubiquitous, oblivious Lee Odden explains the symbiotic relationship between PR and SEO: PR tools and techniques (such as online press release distribution, social media relations and blogger outreach) build valuable links that help with your SEO efforts, while producing well-optimized, relevant (..)

SEO 20

SEO Best Practices PR PageRank 20

Industrial Marketing Today

AUGUST 24, 2009

REVISE Our brains have two parts – the left side is analytical and the right side is visual and tends to see the whole picture. Once you have your first draft completed, allow the left side of your brain to take over and start being critical and analytical as you go over your copy. Copyright © 2010 Tiecas, Inc. of Tiecas, Inc.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Convince & Convert

SEPTEMBER 21, 2010

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Industrial Marketing Today

JUNE 12, 2010

My web analytics indicate that not all visitors that land on the pricing page also click on Web design RFQ or Contact Us links. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Paul Gillin

AUGUST 1, 2013

Highlights of IBM Analytics Research Report from Paul Gillin. You don’t hear much about inverted pyramid anymore because length isn’t an issue online, but it’s a very reader-friendly way to present information to time-pressed people. The result looks something like the document embedded below. Just the Facts?

Business 50

Business Content Paid Search Agency Analytics 50

Contently

NOVEMBER 18, 2016

Brinker—the founding editor of Chief Martec, program chair of the MarTech Conference, and co-founder of his own martech company, ion interactive—has been a leading voice in the space since 2008. What sort of influencers am I looking to connect with in social media circles?” Yes, to a certain degree.

Work Management 60

Work Management Marketing Management Budget Programs Marketing AI 60

Convince & Convert

AUGUST 26, 2010

If you’re an agency that’s providing social media listening or analysis services for clients, this is even more critical of a distinction. The disheartening truth is that there is very little “standardized&# reporting available if you’re going to do social listening and analysis at the highest level.

Social Media 120

Social Media Media Webinar Metrics Work Management 120

BOP Design

JULY 29, 2019

The analytics team at Techreviewer ranked Bop Design among the best web design firms in 2019 in its Top Web Design Companies review list. Analysts at TechReviewer carefully select agencies based on company ratings, social media mentions, service quality factor, company’s business history, and expert insights.

Design 9

Design Paid Search Agency Companies Lead Scoring 9

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. For example, we get pitches from PR firms about major brands running new viral or social media campaigns. Don’t send a regular pitch with a press release to a blogger.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

ClearVoice

JANUARY 29, 2024

The LEGO Ideas campaign , launched in 2008, invites LEGO enthusiasts to create original builds, which are showcased on the LEGO Ideas website. The skincare brand can run social media polls asking about customers’ most pressing skincare concerns. There’s something about Legos.

Webinar Metrics 69

Webinar Metrics Ad Building Marketing & Strategy Content 69

Online Marketing Institute

OCTOBER 31, 2010

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily.

Social Media 40

Social Media Paid Content Tools Media 40

Online Marketing Institute

NOVEMBER 4, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 The B2B Social Media Marketing Series is supported by IDG Enterprise.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Single Grain

MAY 24, 2021

Promote Your Podcast on Social Media. Top Tools for Audio SEO and Podcast Analytics. Prepare an audience persona (like a buyer persona ), look at your competitors and see the kind of audience they have, scan social media communities, conduct surveys, and monitor comments to understand your target audience better.

Lead Scoring 98

Lead Scoring Lead Ranking Paid Content SEO 98

Webbiquity

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? General Social Media Statistics.

Paid Content 100

Paid Content Social Media Statistics Research 100

Hubspot

AUGUST 10, 2015

The study also found that demand is high for inbound skills, with significant growth seen in the number of roles seeking social media, content marketing, and digital marketing skills. The inclusion of Recruiter within the top five suggests that the need for social media skills extends beyond the marketing department.

Marketing Analytics Tools 28

Marketing Analytics Tools PPC Marketing Management Inbound Marketing 28

Industrial Marketing Today

OCTOBER 26, 2009

The above two web analytics are not mere statistics for your webmaster. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 They have a direct impact on your bottom line.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Ambal's Amusings

AUGUST 27, 2009

Charlene Li's and Josh Barnoff's book Groundswell: Winning in a World Transformed by Social Technologies. Eccolo Media 2008 B2B Technology Collateral Survey. Eccolo Media 2008 B2B Technology Collateral Survey. Charlene Li's and Josh Barnoff's book Groundswell: Winning in a World Transformed by Social Technologies.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Adobe Experience Cloud Blog

JUNE 24, 2013

Meanwhile, social media encourages them to share and compare, while mobile devices add a wherever/whenever dimension to every aspect of the experience. The 2008 recession permanently altered how companies think about measurement. The social media revolution. It’s our job as marketers to adapt.

Resource Management 48

Resource Management Work Management Marketing Management Marketing Budget 48

Content Standard

OCTOBER 15, 2018

That was 2008. What it does mean is that a content-first mindset has the potential to transform everything from social media to PR to product marketing—and even beyond the bounds of the marketing department to such previously unknown territories as internal communications and customer service.

Digital Asset Management 79

Digital Asset Management Enterprise Management Organization Work Management 79

Online Marketing Institute

JANUARY 4, 2011

And I don’t think I’d be nearly as effective in my recommendations if I wasn’t also an active participant of the social web. Throughout 2008, I gathered quotes from some of my favorite bloggers and published it: 22 inspirational quotes. So I didn’t have to do too much work to get an initial community going.

Tactics 40

Tactics PR Planning Buzz 40

Online Marketing Institute

JUNE 30, 2009

Written by Adam Blitzer February 17, 2009 at 4:02 pm Posted in Social Media Tagged with reputation monitoring , twitter Is your vendor bleeding your page rank? Not all web analytics code is created equal. HubSpot demystifies SEO and social media for smaller companies. “link juice&# ) to other sites.

Work Management 40

Work Management Marketing Management Marketing Automation Services B2B Marketing 40

Hubspot

MARCH 3, 2020

At the beginning of 2020, millions of social media users took part in a #TenYearChallenge which encouraged them to post one photo of themselves from ten years ago up against a photo of themselves today. As a social media user, looking back to see how the platforms you've used every day have changed can feel fun and nostalgic.

Social Media 101

Social Media Media Advertising Agencies Paid Search Agency 101

Industrial Marketing Today

AUGUST 24, 2010

Install site analytics, the free Google Analytics is a good start. Use social media judiciously to increase name recognition, drive traffic and build a community. If necessary, rewrite or edit the text to address critical pain points of your prospects and customers. Copyright © 2010 Tiecas, Inc. All Rights Reserved.

Marketing Websites 60

Marketing Websites Marketing Budget Buying Cycle Web 2.0 60

Adobe Experience Cloud Blog

FEBRUARY 15, 2016

Author: Renata Bell As the primaries heat up, politicians are leveraging digital marketing and social media to capture the hearts (and votes) of U.S. Then, we’ll look at how candidates have adapted their strategies to take their message to social media platforms. The Website. Trump Website: Above the fold.

Campaigns 48

Campaigns Planning Television marketing Marketing Analytics Tools 48