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Part 1: Audit Your B2B CRM for a New Lead on Sales

Launch Marketing

Much like spring cleaning your home, businesses should take time to make sure their CRM is updated and ready for all sales efforts, as well as confirm staff are properly using the analytics tools they have in place for informed reporting. Importance of CRM Maintenance. Of course, the CRM is still ultimately your modern rolodex.

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A sales-side view of marketing, automation and AI

Martech

Founded in Berlin, Germany in 2008, the company started a European business-focused division five years ago. Q: We’re at a HubSpot conference, so I know that’s your CRM. You can have all the analytics and all the tools, you’re still going to be trying to find the gaps on that next step or whatever it is.

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Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

The digital marketing landscape looks totally different than it did in 2008 during the last crash. Imagine how brands could have responded to the 2008 recession with the same tools available today. Use tools like CRM and other AI-driven tech to streamline data analysis and draw insights across multiple platforms.

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The Entrepreneur Interview Series #1: Mark Galloway, OppSource

Webbiquity

OppSource’s sales engagement platform helps sellers execute more of the right touch points, with the right contacts, at a higher velocity than they could using their legacy CRM tools. Unlike legacy CRM systems, OppSource has developed an integrated engagement platform that leverages artificial intelligence (AI) and machine learning.

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4 Ways Technology Has Changed B2B Selling

Zoominfo

Adoption of cloud-based CRM. A salesperson’s CRM—or customer relationship management platform—is one of the most used tools in their technology stack. And for good reason—your CRM manages customer and prospect data and contains valuable information regarding customer behavior and buying habits. in sales revenue ( source ).

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SalesPredict Offers Highly Automated, Highly Flexible Predictive Modeling

Customer Experience Matrix

Back in, say, 2008, a product like this would be big news. Results appear as lists in a CRM interface or as scores on a marketing databaset. Once SalesPredict is installed, models are continuously updated based on new CRM information and on feedback provided by users as they review the scored records.

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Open Research: A Framework for Social Analytics

Online Marketing Institute

Why are social analytics so important? link] Research Report: A Framework for Social Analytics | Thought Experiments [.] After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets.