Pardot : another pretty powerful product; see my blog review from December 2008. Tags: demand generation software marketing automation lead management software selection vendor evaluation crm software My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. It shouldn't be hard to figure out which one suits you better. But what really concerns me is that these people are apparently limiting their consideration to just those two products. Just kidding.or Click read my March 18 review.] MORE >>

Sacramento State Admissions Stays in High Touch with Constituents via CRM The Executive MBA program at the California State University, Sacramento said it has dramatically improved its constituent relationship management processes since implementing Intelliworks CRM last January to track its sales cycles and manage prospects. IT Cost Cuts in 2008 May Be a Trend, Study Says A first-quarter 2008 survey conducted by Computer Economics suggests a possible slowdown in IT spending and staffing lies ahead. July 2008 Subscribe Today! Campus Technology. Subscription. MORE >>

Some of the factors  influencing  its growth are changing buyer behaviors ; the emphasis on revenue generation and measurement in the wake of the 2008 recession; and the ease of adoption through the software-as-as-service (SaaS) delivery model (via Marketo).… Marketing Automation/Email Marketing CRM IDC SaaS 'The marketing automation train has left the station. Or, Or, more specifically, the marketing automation train is moving full steam ahead. To To get a sense of just how much marketing automation is growing, consider some of the following. billion in 2010 to $4.8 MORE >>

In the past 15 years, they have been sold and finally bought into CRM. This is a follow-up to a conversation I had with Valeria Maltoni and the excerpt that Tom Kephart posted at New Tech Heroes about my “social media is a movement” theme. read that transcript of my comments and thought, “What the heck? Is this guy naïve or what?!” ” The whole human spirit thing can get a bit much, especially if I'm a marketer in a job that, on average, lasts 18-24 months, I don't have time for this touchy-feely stuff! Relationships? What are those? don't want relationships; I want revenues. MORE >>

Related Articles: “Relationship Marketing” Is More Than Just a Buzzword from 2008… It’s a Necessity! Analytics CRM Campaign Management Marketing Creative Marketing Database Management Marketing Metrics and Reporting Marketing Strategy Marketing Technology Bill Harriss brand loyalty customer retention relationship marketingBill Harriss. As marketers, we have heard about it for years:  It is important to understand the total value of your customers over the “lifetime” of their relationship with your brand, product or service. Makes sense, right? The Challenge. The Breakthrough. MORE >>