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Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Look, we all knew B2B marketing had plenty of problems long before COVID-19: Generic, bland, and forgettable content. Enough with the negativity and cliches.

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B2B Demand Generation Predictions for 2021

The Point

Will B2B marketing, and demand generation in particular, revert to “normal” once the pandemic subsides and economic recovery kicks in, or are recent trends destined to become staple tactics in the months and years to come? I predict we’ll start seeing more credit ratings and payment scores appended to B2B marketing data.

Insiders

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How B2B Brands Can Benefit from Social Listening

Brandwatch Marketing

But what about those B2B companies that sell their services to other businesses? 2/ Generate Prospects and Drive Sales Most analytics tools will suggest companies to first listen to branded conversation, but many B2B companies don’t have a strong brand presence to listen to in the first place. Read more about it here.

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How B2B brands can benefit from social listening

Brandwatch Marketing

But what about those B2B companies that sell their services to other businesses? 2/ Generate Prospects and Drive Sales Most analytics tools will suggest companies to first listen to branded conversation, but many B2B companies don’t have a strong brand presence to listen to in the first place. Read more about it here.

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MarTech’s event marketing experts to follow

Martech

Before that he was the founder and CEO of paidContent and ContentNext, which he sold to UK’s Guardian News and Media in 2008. Website: JuliusSolaris.com LinkedIn: JuliusSolaris (27K followers) Twitter: ToJulius (19K followers) Marketing operations AI and marketing Email marketing B2B marketing Get MarTech! In your inbox.

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Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

Started in 2008 as the world’s first open source video player, JW Player pioneered video on the Web and today has customers in 193 countries, ranging from Fortune 500 companies to individual bloggers. JW Player contacted Spear Marketing Group , a leading B2B demand generation agency , for help. billion unique monthly views.

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The Manifest Names Bop Design as San Diego’s Top Recommended Design Company for 2022

BOP Design

In light of our clients’ tremendous support through thick and thin, we’re extremely excited to announce that Bop Design was recently recognized by The Manifest as San Diego’s most recommended and reviewed design agency for 2022! To honor this amazing milestone, our team is taking a quick trip down memory lane.