Today we are using all possible channels to provide customer service to our customers. Customers and businesses will increasingly include social media. There are lots of examples of companies using Twitter for customer service purposes successfully. It can depend from the type of customers they have (is your customer on Twitter?), what kind of products and services they sell and where they are based. Why would you offer a customer service channel on Twitter if your average customer is not really using it? MORE >>

The case exemplifies an integrated approach to CRM, customer research, SEO, web design, content development, and social media marketing that I think you’ll enjoy! ShipServ is a leading e-marketplace in the maritime industry providing a portfolio of software, services and hosted applications designed to enable efficient global shipping.   In 2008 the company turned to the social web to help them through several marketing challenges: Image of being an impersonal software company. Customer base not early technology adopters. BACKGROUND. STRATEGY. ACTIONS. RESULTS. MORE >>

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing. Twitter for B2B Marketing - MI6 Marketing Agency , November 18, 2010 Author: Chris Herbert. MORE >>

June 30th, 2010 by Matthew Quinlan Earlier today we announced the release of LoopFuse FreeView , a free version of our popular OneView marketing automation service. Unfortunately, many of these services require require 12 or 24 month subscription contracts, professional services implementation consultants, onsite training, and often a pricing model based on the size of your wallet. Balancing what is provided gratis against what is available to paying customers. John Sweeney says: July 7, 2010 at 5:55 pm Hi Quin, Thanks for the comments on my blog. MORE >>

At the end of 2008, in Shorten the sales cycle next year:  Year end marketing planning , I advocated taking stock of what worked and what didn’t—so that you can capitalize on your successes and avoid repeating what turned out to be mistakes.   Sales enablement software prods companies to focus on customers’ buying process. They’re developing buyer personas (based on past experiences) and mapping their best customers’ buying processes to identify points where they can influence the ultimate outcome of the sale. Customer research has crossed the chasm. MORE >>