The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% Summary: So you want some hard numbers to prove the value of marketing automation? Here's a bunch. client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. This set off an hour-long scavenger hunt through my hard drive, followed by sporadic afterthoughts later in the day. Since this is a question that comes up pretty often, I figured I’d share some of the more useful results. 51% win rates 55.6% MORE >>

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing. Twitter for B2B Marketing - MI6 Marketing Agency , November 18, 2010 Author: Chris Herbert. MORE >>

Home Marketing Matters About Contact B2B Marketing Store Company Website Deconstructing the Four Stages of the Industrial Buy Cycle by Achinta Mitra on May 26, 2010 in B2B Lead Generation , B2B Marketing Collateral , Content Marketing , Integrated Industrial Marketing B2B marketers agree that lead generation and nurturing campaigns must deliver relevant content to their target audience to be successful. Copyright © 2010 Tiecas, Inc. Typically, that means understanding the prospect’s pain and then offering a solution for relief. Sounds simple, right? All Rights Reserved. MORE >>

Since September of 2008 every one of us in B2B marketing, or frankly, in every area of business, has been pressured to cut costs, do more with less, and generate and convert enough new customers to remain profitable and grow. B2B marketers should not abandon linear marketing, but to make big strides in 2010 and beyond, they should try going lateral. These days, however, companies are running out of ways to cut costs and have reached the bare bones of personnel. So what’s next? suggest an exercise in lateral marketing. What is lateral marketing? MORE >>

According to Marketing-Jive – it did not make the 2010 top marketing buzzwords list.  It was, however, on the top 100 buzzwords list for 2008.  About the Author: Wendy Boyce joined  SIGMA Marketing Group in 2010 as their Social Media & Marketing Manager. Wendy Boyce. What exactly is relationship marketing ?  Is it just another buzzword to add to our list of ever growing terms for how we justify new marketing efforts, marketing budget transition, and shift in strategy?  Is it a thing of the past?  I purchase a pair of jeans at American Eagle and swipe my All Access Pass.  MORE >>