2008, 2010, Privacy Policies and Service

2010 B2B Marketing Budgets and Mix Trends Research

Online Marketing Institute

NOVEMBER 1, 2010

Here are some of the more interesting things found in the January, 2010 survey: 1) Social media became the hot new marketing tool. Almost half (49%) employ corporate blogging, a number much higher than the 32% who embraced this digital medium in 2008. More than half of respondents (55%) said they use Twitter for marketing purposes.

Marketing Budget

Marketing Budget Marketing Budget Creation Budget Programs Trends

Successful Industrial Websites Require Part DiY and Part.

Industrial Marketing Today

JUNE 15, 2010

I make my living providing marketing services including designing and marketing industrial websites. The client uses their in-house resources to regularly update the site content without spending more money on our professional marketing services. Copyright © 2010 Tiecas, Inc. Copyright © 2010 Tiecas, Inc.

CMS Development

CMS Development Marketing Websites Work Management Web 2.0

Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

MAY 26, 2010

But not easy to execute because there usually is a disconnect between what your prospect wants to hear and what you want to say about your company and its products and services. Copyright © 2010 Tiecas, Inc. Copyright © 2010 Tiecas, Inc. Privacy Policy | Site designed by AMAInteractive a div. Resources

Buying Cycle

Buying Cycle Buy Web 2.0 Allocation

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

Social Media Lawsuits Protect Yourself From Them | Guest Posts.

Convince & Convert

JULY 21, 2010

because the plaintiff’s wife learned about her husband’s infidelity directly from the online florist who, despite a privacy policy on its site, sent a card to their home thanking him for his business. Having a privacy policy or a social media policy is not enough. You have to train employees too.

Social Media

Social Media Paid Content Media Advertising Agencies

Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle

Buying Cycle Buy Marketing Budget Web 2.0

High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

OCTOBER 2, 2010

Email strategy: FreightCenter.com teamed up with email service provider Delivra to devise an email marketing strategy. Email strategy: Milwaukee Tool worked with email service provider (ESP) ExactTarget in developing an aggressive email campaign containing links to product videos. Copyright © 2010 Tiecas, Inc.

Email Marketing

Email Marketing Planning Web 2.0 BtoB

Are You Creating Irresistible Offers with Your Email Marketing?

Industrial Marketing Today

NOVEMBER 16, 2009

Of course, you don’t have to copy word for word any of the examples from above, you are the only one who can decide which approach works best for your product, service or list. Copyright © 2010 Tiecas, Inc. Copyright © 2010 Tiecas, Inc. Privacy Policy | Site designed by AMAInteractive a div. Resources

Email Marketing

Email Marketing Web 2.0 Planning Opt-in

Translate Features into Benefits if You Want Your Marketing.

Industrial Marketing Today

JULY 6, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Translate Features into Benefits if You Want Your Marketing Content to Engage and Sell by Achinta Mitra on July 6, 2010 in Content Marketing , Industrial Marketing Strategies , Sales Strategies Marketing 101 teaches you “Customers buy benefits and not product features.”

Features

Features Web 2.0 Planning Work Management

How to Make Your Business Blog Be All It Can Be

Industrial Marketing Today

MAY 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. Are you pre-selling a product or service? Copyright © 2010 Tiecas, Inc. of Tiecas, Inc.

Business Blogging

Business Blogging Web 2.0 Long Tail Marketing Business

Don't Count on Marketing Automation to Solve All Your Lead.

Industrial Marketing Today

JULY 9, 2010

Let’s get one thing straight from the get go, if you are in a declining market with low demand for your products and services, no amount of automation will help you generate new leads. 2 comments… read them below or add one } Eric Goldman July 18, 2010 at 11:22 am Achinta; This is a great article – thanks for posting it!

Marketing Automation Services

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation

The 6 essential rules of a website redesign – Ignore them at your.

Industrial Marketing Today

JANUARY 26, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The 6 essential rules of a website redesign – Ignore them at your peril by Achinta Mitra on January 26, 2010 in Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development Is you current website an asset or a liability? All Rights Reserved.

Rules

Rules Marketing Websites Web 2.0 Buying Cycle

5 Things Industrial Marketers Must Do to Attract Engineers and.

Industrial Marketing Today

AUGUST 20, 2010

For example, segment your products and services by application and/or industry. Copyright © 2010 Tiecas, Inc. Copyright © 2010 Tiecas, Inc. Privacy Policy | Site designed by AMAInteractive a div. Following tried and tested protocols is how scientists and engineers are trained to solve problems.

Web 2.0

Web 2.0 Planning Buying Cycle Lead Scoring

Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

JUNE 8, 2010

You are well aware of the fact that the Internet has completely and permanently changed the way industrial buyers purchase technical products and services. Don’t just rely on analysis, refine your list based on relevance to your business, products and services. Copyright © 2010 Tiecas, Inc. All Rights Reserved.

Buying Cycle

Buying Cycle Buy Work Management Marketing Management

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics

Webinar Metrics Marketing & Strategy Marketing Strategy Product

5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

JULY 23, 2010

Rules

Rules Marketing Websites Marketing Automation Services Web 2.0

Can Industrial and B2B Marketers Learn Creative Problem Solving.

Industrial Marketing Today

JULY 20, 2010

by Achinta Mitra on July 20, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing , Sales Strategies To be successful in industrial and B2B marketing, one has to engage with prospects and customers in a meaningful manner. Copyright © 2010 Tiecas, Inc. Resources

Creativity

Creativity B2B Marketing Lead Ranking Lead Scoring

Have Digital Marketing and Social Media Killed the Industrial.

Industrial Marketing Today

SEPTEMBER 27, 2010

by Achinta Mitra on September 27, 2010 in Industrial Marketing Strategies , Industrial Websites , Sales Strategies , Social Media Marketing Remember the very first music video ever played on MTV? 6 comments… read them below or add one } RogerW September 28, 2010 at 11:16 am Your Post is right on the money.

Social Media

Social Media Social Marketing Media Planning

How Lack of Marketing Content Can Derail Your Website Redesign Project

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites

Marketing Websites Web 2.0 Work Management Buying Cycle

Finding B2B Social Media Tools That Add Value – not Just Time

Online Marketing Institute

OCTOBER 31, 2010

Heather Rast 07/06/2010 at 8:18 PM Permalink Hi, Elizabeth! Read our thoughts on B2B trends in Professional Services, Financial Services and Healthcare. and great speech!) What a great post to save to my favorites and keep in my arsenal. Thanks for this post, a good read.

Social Media

Social Media Lead Ranking B2B Thought Leadership Lead Scoring

Study: B-to-B Marketers Lagging With Social Media

Online Marketing Institute

NOVEMBER 28, 2012

2010 Eddie and Ozzie Awards Call for Entries OPEN! 2008 FOLIO Award Winners. Publishers should look to expand marketing services groups to have a strong focus on social media, which will help publishers position themselves as a unique solution to a need in the marketplace. Service Type. Booth-related Services.

B to B

B to B Paid Content Social Media CMS Development

5 Steps for Crafting an Effective B2B SEO Blogging Strategy

Online Marketing Institute

APRIL 4, 2011

A study conducted in 2010 would position blogging as such, and even a " blog post " written in The New York Times highlighted the point. As a result, from 2008 to 2010, blogging actually rose 3 percent as an Internet activity among all adults. Support customer service and/or sales initiatives in the field.

SEO

SEO SEM Effectiveness Enterprise Management

Top Social Media Measurement and Tracking Tools

Online Marketing Institute

JULY 31, 2012

2010 Eddie and Ozzie Awards Call for Entries OPEN! 2008 FOLIO Award Winners. Seach top vendors, suppliers, service providers & more. -- Browse by Category --. Auditing Services. Editorial Services. Email and Fax Services. Email and Fax Services. Reader Service and Lead Generation. Service Type.

Social Media

Social Media Enterprise Management Marketing Management CMS Development

5 Proven Strategies for B2B Social Media Marketing

Online Marketing Institute

NOVEMBER 8, 2010

Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media. The B2B Social Media Marketing Series is supported by IDG Enterprise.

Social Media

Social Media Enterprise Management Social Marketing B2B Marketing

What Not To Do For Better B2B Customer Relationships

Industrial Marketing Today

JULY 1, 2010

Buyers of technical products and services do look to vendors for providing relevant information for solving their problems. after they surveyed more than 1,200 purchasing decision makers in small, medium, and large companies throughout the United States and Western Europe who are responsible for buying high-tech products and services.

Marketing Automation Services

Marketing Automation Services Web 2.0 B2B Lead Ranking

Driving Traffic to Your Homepage All the Time May Be a Big Mistake

Industrial Marketing Today

OCTOBER 26, 2009

Use a free tool like Google’s Keyword Tool to find search terms and long-tail keywords that people are using to search for information related to your products and services. Add a link to your privacy policy in the footer. Copyright © 2010 Tiecas, Inc. Copyright © 2010 Tiecas, Inc. All Rights Reserved.

Traffic

Traffic Lead Scoring Lead Ranking Top of Funnel

5 Proven Strategies for B2B Social Media Marketing

Online Marketing Institute

NOVEMBER 4, 2010

Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media. The B2B Social Media Marketing Series is supported by IDG Enterprise.

Social Media

Social Media Enterprise Management Social Marketing Work Management

Is Your Industrial Website Still Just a Business Card?

Industrial Marketing Today

AUGUST 24, 2010

by Achinta Mitra on August 24, 2010 in B2B Lead Generation , Industrial Websites , Website Design & Development Unless you’ve been on a very long sabbatical from industrial and manufacturing marketing, you very well know that your website should be the hub of your online marketing. Copyright © 2010 Tiecas, Inc. Resources

Marketing Websites

Marketing Websites Marketing Budget Buying Cycle Web 2.0

B2B Marketing Zone

2010 B2B Marketing Budgets and Mix Trends Research

Successful Industrial Websites Require Part DiY and Part.

Webinars

Trending Sources

Deconstructing the Four Stages of the Industrial Buy Cycle

Webinars

Social Media Lawsuits Protect Yourself From Them | Guest Posts.

Content Auditing and Mapping it to the Industrial Buy Cycle

High-Performance Email Marketing for Attracting and Engaging.

Are You Creating Irresistible Offers with Your Email Marketing?

Translate Features into Benefits if You Want Your Marketing.

How to Make Your Business Blog Be All It Can Be

Don't Count on Marketing Automation to Solve All Your Lead.

The 6 essential rules of a website redesign – Ignore them at your.

5 Things Industrial Marketers Must Do to Attract Engineers and.

Shortening the Industrial Buy Cycle in 5 Simple Steps

7 Strategies for Using Content to Market Industrial Products

5 Rules of Website Redesign for Engaging Engineers and Industrial.

Can Industrial and B2B Marketers Learn Creative Problem Solving.

Have Digital Marketing and Social Media Killed the Industrial.

How Lack of Marketing Content Can Derail Your Website Redesign Project

Finding B2B Social Media Tools That Add Value – not Just Time

Study: B-to-B Marketers Lagging With Social Media

5 Steps for Crafting an Effective B2B SEO Blogging Strategy

Top Social Media Measurement and Tracking Tools

5 Proven Strategies for B2B Social Media Marketing

What Not To Do For Better B2B Customer Relationships

Driving Traffic to Your Homepage All the Time May Be a Big Mistake

5 Proven Strategies for B2B Social Media Marketing

Is Your Industrial Website Still Just a Business Card?

Stay Connected