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Nine Social Media Marketing Stats You Can Use

Webbiquity

Twitter emerged at the SXSW conference in March 2007. The phase “social media marketing” first appeared in searches back in March 2007, but the first spike in interest came in January 2009, when search volume more than doubled from the previous month. Across all age groups, 43% of people trust social media advertising.

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How Facebook Ads Have Evolved [+What This Means for Marketers]

Hubspot

One avenue businesses can leverage to make effective use of Facebook as a marketing tool is paid advertisements — a format that has moved through several iterations over the years. The ads themselves weren't particularly sophisticated, and the founders didn't have much of a firm grasp on digital advertising. Image Source: CNN.

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Tech Talk with Jivox: Personalization and ecommerce marketing

ClickZ

As confusion ensues, costs go up and productivity is impacted. The winners of this new economy are going to be brands that can deliver their products directly to consumers digitally and achieve excellence in personalized ecommerce marketing. Jivox has been recognized by Forrester as a leader in creative advertising technologies.

eCommerce 114
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Advanced TV in 2023: The Future of Advanced TV

Digilant

Advanced TV in 2023 A Digilant Get Smart Series, Part 5: The Future of Advanced TV In our newly released whitepaper, Advanced TV in 2023: The Trends, Technology, and Tools you Need to Succeed , we outline everything advertisers need to know about the rapidly expanding and evolving video advertising landscape. Stay tuned for more.

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The Google anti-trust trial: A deep dive into the details

Martech

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. 12 John Schmidtlein, lead lawyer for Google, claims the company dominates the search market due to being a superior product.

Google 82
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Marketing in the Age of Disruption

Marketing Insider Group

2007: iPhone is available in the U.S. Digital, social, and mobile technology would seem immature in most situations. Yet, companies still spend millions or even billions on traditional advertising or brand marketing. Their brand message has been about the product. Product marketing is the old guard. They are dying.

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The Founder Interview Series #33: Matt Frederick, eCapital Advisors

Webbiquity

Since before John Wanamaker famously said , “I know half the money I spend on advertising is wasted, but I can never find out which half,” in the early 1900s, the difficulty was in collecting enough data to make informed decision. In 2007, at the start of the mobile era, we generated 0.5 ZB of data worldwide.