WebMarketCentral

FEBRUARY 13, 2008

Expanding beyond the scope of his book, here are some of the best articles and blog posts of 2007 on maximizing the impact of public relations activities through interactive PR. Her links are summarized and updated on a periodic basis. Nevertheless, worth checking out. tags: interactive PR, Web 2.0 tags: interactive PR, Web 2.0

PR 20

PR Web 2.0 Best Practices Blogger 20

WebMarketCentral

FEBRUARY 25, 2008

One of the most appealing aspects of online marketing is the ability to test and measure virtually anything, in detail and with great precision. Here are some of the best articles and blog posts from 2007 on optimizing the use of web analytics. But which metrics are really important? Read Dave's post to find out.

Analytics 20

Analytics Best Practices Blogger Banner Ads 20

markempa

AUGUST 30, 2007

" The result was a special 36-page report with 10 all-new articles (mine included) aptly named "The One Piece Of Advice You Cant Generate Leads Without. This is a series of articles from various thought leaders in the B2B marketing industry based around the question "Wh. " I think youll find it valuable.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Online Marketing Institute

MARCH 24, 2010

Trust takes time, so some companies are carefully selecting the market segment they think will be most conducive to social media and pursuing it with a plan, monitoring/measuring and reporting. She really knows how to combine conventional and e-marketing tactics to drive business. » What does real time search mean for B2B Marcom?

Social Media 40

Social Media Paid Search Agency Copywriting B2B Thought Leadership 40

markempa

AUGUST 29, 2007

Thats a question I know a lot of very busy B2B marketers ask themselves which is why I found Tessa Wegerts ClickZ article on " Facebook as a B2B Marketing Tool " interesting. But I still wonder about the value of social networking tools for lead generation and business development that Wegerts article brings up.

Social Networks 120

Social Networks Lead Generation Network Marketing B2B Marketing 120

markempa

SEPTEMBER 12, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. " Last week, I read a short BtoB article by Carol Krol that shows that this continues to be a challenge.

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

markempa

JUNE 14, 2007

« The Physics of Trigger Events for Lead Generation | Main | Online Lead Generation and Management Strategies that Get Results » Social Media Pundits Disconnect from B2B Marketing As someone in B2B, do you feel left out of the social media buzz? B2B marketing isn’t a popularity contest. Its about results.

Social Media 120

Social Media Lead Generation B2B Marketing Social Marketing 120

SnapApp

AUGUST 24, 2017

he set in motion a whole new model for online marketing through education. . Veteran growth marketer Sujan Patel said that his work with blogs in the the early 2000s was all about SEO and search engine ranking. Let’s look at some of these tool/platform-specific efforts in greater detail. . The Rise of ebooks.

Lead Ranking 54

Lead Ranking Paid Search Agency Work Management Advertising Mediums 54

markempa

APRIL 18, 2007

In 2005, I wrote a post predicting that lead generation dashboards would become a hot topic and according to the CMO Councils 2007 Outlook Report the time for marketing performance dashboards is now. So are you using metrics that actually help you look forward? What do you think?

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

markempa

NOVEMBER 22, 2006

» Avoid wasting your Pay-Per-Click lead generation budget Thanks to Jim Berkowitz and his CRM Mastery E-Journal for pointing me to the MarketingProfs article, Five Proven Ways to Waste Money With Pay-per-Click Advertising by John Grant.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation B2B Thought Leadership 120

markempa

AUGUST 24, 2007

I also passed along this recent article " Closed Loop Marketing " by Greg Anderson. I think Anderson does a nice job explaining some of different ways that closed loop marketing adds value and contributes to sales and marketing teamwork. I asked him where he thought the b.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Generation 120

markempa

JUNE 28, 2007

I traveled with Guy Maser VP of Marketing for GlobalSpec and I thought he had a great message about helping marketers get the most out of their internet lead generation investment. Today, his article in BtoB Magazine gives a great summary of his presentation from the roadshow and is worth a read.

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

markempa

AUGUST 17, 2007

A lead nurturing program can leverage existing investments that you have made in other marketing tactics such as events, white papers, contributed articles, or any other thought leading content. How do you build your library of relevant lead nurturing content? What can you send via email?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

markempa

NOVEMBER 1, 2006

In this month’s issue of Target Marketing , I wrote the cover article on " What’s a Lead? " There, I offer the most important steps that marketing and sales alike, need to take to end their “tug of war” to improve ROI. Read Target Marketing: What’s a Lead? Read Target Marketing: What’s a Lead?

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Marketing Leads 120

markempa

MAY 13, 2007

Our exchange spawned an article by Bryan Eisenberg over at ClickZ. If marketing is a profitable activity, it still doesnt mean that what it is communicating to the universe of buyers is building the business. " Continue reading at ClickZ: The Difference Between ROI and Marketing Accountability. The soution?"

Lead Generation 120

Lead Generation ROI Top of Funnel B2B Marketing 120

markempa

JULY 10, 2006

Kate Maddoxs article in BtoB Magazine , " Integration Key to Lead Generation ," emphasizes the need for close sales and marketing integration. The article is based on a recent white paper , as well as research by CSO Insights. The article is based on a recent white paper , as well as research by CSO Insights.

B2B Sales 120

B2B Sales Lead Generation Sales Leads BtoB 120

WebMarketCentral

JULY 28, 2008

There have been so many excellent blog posts and articles written already in 2008 that it's just not practical to wait until January of next year to recognize them. I may have to start doing these monthly or something, but for now, here are some of the best pieces written about the art and science of SEO so far in 2008.

SEO 20

SEO Best Practices Search Engine Marketing Tagging 20

Industrial Marketing Today

JUNE 12, 2010

This is not a new problem; business marketers have been debating the pros and cons of publishing prices on their websites for several years now. I found a series of blog posts on pricing on your website at Dave Jung’s B2B Blog , some of those articles date back to 2006. Why do we need prices on B2B websites?

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Single Grain

MAY 24, 2021

Audio SEO is rising at a greater speed than you can imagine, and now podcasts have positioned themselves on the first page of the Google search results. In this article, I will discuss what audio SEO is and explain the types of podcast carousels that Google uses. TABLE OF CONTENTS: ↓ What Is Audio SEO? Let’s begin!

Lead Scoring 98

Lead Scoring Lead Ranking Paid Content SEO 98

markempa

JULY 5, 2007

I came across an interesting article by Greg Oriancant that explains how some historians believe Jefferson developed his “voice of the people” writing style. Despite his fear, Jefferson was getting ready to sell a new and remarkable idea inspired by Thomas Paine’s work “ Common Sense ” that asserted America’s Independence from England.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

MAY 18, 2007

Integrate sales and marketing activity by using the same database or CRM system. Define and map out the responsibilities shared by both sales and marketing. Share details about upcoming, events, articles, and press coverage. I’m wondering what you do in your company to foster better sales and marketing collaboration?

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Scoring 120

markempa

MARCH 30, 2007

The goal of a well-developed lead generation strategy, therefore, is to evolve relationships between people through dialogue that positions your marketing effort as a conversation (not a compaign) to identify, initiate and nurture productive selling situations.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

Online Marketing Institute

NOVEMBER 8, 2010

All rights reserved.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

Convince & Convert

JULY 21, 2010

Marketers have a responsibility to ensure that bloggers are providing disclosure and that statements are not misleading or unsubstantiated. In 2007, a breach of contract suit was brought against 1-800-Flowers.com Inc. Check out this timely article. Companies must also uphold privacy laws. An important reminder. Im Jay Baer.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Unbounce

APRIL 21, 2020

If you’ve already got your first online store or landing page promotion set up , the next step is to get it in front of an audience. Because unfortunately, most people won’t just find you by random happenstance. (“ If you build it, they will come, ” doesn’t apply to online marketing. Sorry Kevin Costner fans.)

Ad Building 145

Ad Building Ad Exchange Landing Pages Template 145

Online Marketing Institute

DECEMBER 23, 2010

Real-Time Activity Stream 4 Steps to B2B SEO Accountability Ryan DeShazer | May 4, 2010 | 0 Comments Tweet Though measurement and analytics tools have evolved to a new level of robustness and utility, many (if not most) B2B SEO initiatives are still judged by one primary KPI : rankings. billion per year spent on SEO.

SEO 40

SEO SEM Paid Search Agency B2B 40

WebMarketCentral

FEBRUARY 11, 2008

How is online consumer behavior changing? Which SEO tools and techniques produce the best results—according to the experts who use them? What do marketing professionals need to know about online video? Does advertising on social media sites really work?

Research 20

Research Planning Best Practices Buying Cycle 20

Convince & Convert

MAY 26, 2010

This article really helps to give the guidance so that SM platforms are not a strategy but the tools. This article really helps to give the guidance so that SM platforms are not a strategy but the tools. link] online marketing blog using facebook fan page as a newsletter is a great idea, thanks for the great article.

Social Media 134

Social Media Media Paid Search Agency Video Marketing 134

WebMarketCentral

JANUARY 14, 2008

The first step in any SEO effort is determining the right keywords and key phrases to optimize on—making sure the search terms chosen contain the words that your customers and prospects use when looking for a product or service like yours, and that the terms you optimize on actually get a reasonable amount of search activity.

Keywords 20

Keywords Research SEO Tools 20

Online Marketing Institute

JUNE 22, 2009

B2B Marketing Magazine just published an article we wrote on what every B2B marketer should be thinking about the mobile web. He’s… Read more… Doug Kessler | November 4th, 2008 | no comments October 2008 I beg you: don’t bore the bejesus out of me Marketing is communication.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

markempa

MARCH 2, 2007

That means that sales must provide input to marketing (and marketing needs to accept and value the input) on the development of things such as sales collateral, white papers, case studies, articles, advertising, e-mail campaigns, value proposition development etc. as a joint team. Close the loop with your sales team regularly.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Sales Qualified Leads 120

Online Marketing Institute

SEPTEMBER 9, 2018

In this article, I outline compelling reasons why your brand should consider podcasting, how to get started and how to market effectively. Sign up to receive digital marketing news and special offers from OMI. What is Podcasting and Why Should I Care? Kent Lewis is the president and founder of Anvil Media.

Marketing Budget 52

Marketing Budget Work Management Ad Frequency Webinar Metrics 52

Hubspot

JULY 21, 2014

But every once in a while, Google rolls out something earth-shattering, completely disrupting the way SEOs go about their business. I’ve compiled a list of these SEO shakeups below, and have highlighted what impact they’ve had on how we think about SEO today. Florida Leaves Businesses Furious. (And

SEO 28

SEO Adwords Keywords SERP 28

Online Marketing Institute

JANUARY 4, 2011

While judging our Viral and Social Marketing Hall of Fame entries earlier this month, I reviewed several strong entries from B2B marketers that cited impressive statistics for their company blogs. And the heavy-up on content also is essential for SEO pull. It’s been thrashed quite a bit. We treat it as a privilege.

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

Online Marketing Institute

OCTOBER 1, 2010

These referral links drive highly qualified traffic to your website, improve SEO, and project your brand. Social Sign On is a "weak" step similar to device or geo-location based authentication, but it is a level of authentication that corporate/brand sites should leverage as this article astutely points out.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

markempa

JULY 30, 2007

In his article for Fuel Marketing writer David Ward shares 9 ½ techniques to generate leads without spending too much. I was interviewed for this short article along with Bob Bly, Tino Buntic and Guy Maser. Read full article on Kiplingers: 9 1/2 Ways. Read full article on Kiplingers: 9 1/2 Ways. Act swiftly.

Lead Generation 120

Lead Generation Generation Leads Lead 120

Online Marketing Institute

JANUARY 4, 2011

keith trautman (1 comments) 12 October 10 Great article, scheduling time to get digitally connected. The Future Buzz LEWIS PR © 2007 - 2010 Adam Singer, The Future Buzz | Media, Marketing, PR Web design by Pro Blog Design. Enemies are vital – if you don’t have any, find a way to make some.

Tactics 40

Tactics PR Planning Buzz 40