Online Marketing Institute

NOVEMBER 1, 2010

Here are some of the more interesting things found in the January, 2010 survey: 1) Social media became the hot new marketing tool. Email, search marketing, and inside sales were the only tactics to show steady upward trends for both branding and demand generation since 2007. What does work?

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

KoMarketing Associates

FEBRUARY 21, 2012

Data from Google’s Keyword Tool tells us that as of today, people search for this term 18,000 times per month. Year : 2010. Year : 2010. Year : 2007. What is SEO ? We’d like to help beginners to wrap their heads around the SEO concept and according to Wikipedia 60% of the general population are visual learners.

SEO 120

SEO Video Marketing Wikipedia Link Building 120

markempa

MAY 8, 2007

Ive been using Typepad to power my blog since October of 2003 and I think its a super blogging tool. Ive been using Typepad to power my blog since October of 2003 and I think its a super blogging tool. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Thanks TypePad !

Lead Generation 120

Lead Generation Features Generation B2B Thought Leadership 120

The Effective Marketer

MARCH 12, 2009

In MS Outlook 2003 and 2007 you can color code your calendar items so that you can visually identify types of meetings scheduled throughout your week or month. If using MS Outlook 2007, you are lucky! In Outlook 2007 they got smarter and merged the labels from the Calendar with the categories from the Tasks.

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

markempa

JUNE 8, 2007

« 10 Lead Generation (Prospecting) Tips for Sales People | Main | The Physics of Trigger Events for Lead Generation » Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott Before the Internet and social media tools, companies could only communicate through the filter of advertising or media ink placed by a PR firm.

PR 120

PR Rules Lead Generation B2B Thought Leadership 120

markempa

AUGUST 29, 2007

Thats a question I know a lot of very busy B2B marketers ask themselves which is why I found Tessa Wegerts ClickZ article on " Facebook as a B2B Marketing Tool " interesting. Overall, social networking sites are proving to be great tools for job seekers and recruiting. And if not, should you start? Why or why not?

Social Networks 120

Social Networks Lead Generation Network Marketing B2B Marketing 120

The Effective Marketer

FEBRUARY 25, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Getting Stuff Done with MS Outlook Note: the tips I give below work in MS Outlook 2003 as well as 2007 version. An Effective Marketer gets things done. Easy, simple, and efficient! United States License.

Work Management 100

Work Management Marketing Budget Creation Marketing Management Planning 100

Webbiquity

APRIL 5, 2010

Interactive PR, sometimes called social PR, is a combination of search-optimizing press releases, creating social media releases through tools like PitchEngine , blogger outreach and the use of social media to promote company news and announcements. This list was initially created in 2007, but has been updated periodically since then.

PR 100

PR Blogger Outreach Best Practices 100

Online Marketing Institute

AUGUST 14, 2011

Being a new tool set, there’s a lot of experimentation and it’s important to see what will actually make a change, It’s a very difficult medium to track, unlike transactional advertising, social engagement is hard to tie to point of sale or conversion. Why are social analytics so important? Will send you a ping.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Smashmouth Marketing

APRIL 1, 2010

No hard stats to back it up, however: In Q1 of 2010 we closed the same amount of business as Q3 and Q4 of 2009, and in 2009 we grew by a factor of 3X. I've done it before; in fact, a majority of 2007 through 2009 was spent effectively selling with phone relationships. I think not. Should I have handled meeting number two by phone?

Lead Gen 100

Lead Gen Leads Lead Marketing Qualified Leads 100

Litmus

SEPTEMBER 6, 2019

Unlike styling your bullets to a custom size or font, custom symbol and image bullets aren’t as universally supported across email clients, so be sure to proceed with caution and use a tool like Litmus Email Previews to make sure your lists render well across your subscribers’ devices. <head> CSS. <style Apple Mail. Windows 10.

Tagging 60

Tagging Class Verticals Order 60

Martech Advisor

DECEMBER 3, 2019

Nancy Duarte, in her 2010 book, Resonate: Present Visual Stories that Transform Audiences analyzes how powerful presentations such as Steve Jobs’ 2007 iPhone launch presentation use this technique to spellbind the audience. No need to test all new tech, as the flow of new tool is constant. Image source: Sparkol.

Storytelling 70

Storytelling Paid Search Agency Planning Work Management 70

markempa

MAY 13, 2007

My post a few weeks ago, " On B2B Demand Generation tools and Lead Generation Dashboards ," started an email exchange between me and Jeffrey Eisenberg on the subject. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Our exchange spawned an article by Bryan Eisenberg over at ClickZ.

Lead Generation 120

Lead Generation ROI Top of Funnel B2B Marketing 120

Content Standard

SEPTEMBER 28, 2016

While the Facebook mobile website rolled out in 2007 and the very first Facebook app was released in 2010, it wasn’t until 2012 that the company turned mobile-first with a native iPhone app. Targeted Facebook Ads continue to be a basic component of Facebook marketing. Facebook Pages. Sponsored Stories. All Things Mobile.

Facebook 40

Facebook Cost Per Thousand Paid Search Agency Mobile Advertising 40

markempa

JUNE 8, 2005

Using thought leader content as a lead generation tool Content is king in demonstrating your thought leadership and expertise. Using thought leader content as a lead generation tool Content is king in demonstrating your thought leadership and expertise. This is especially important in generating postitive word of mouth (WOM) too.

Lead Generation 120

Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120

Online Marketing Institute

MARCH 24, 2010

Posted by Joan Damico on Friday, March 12, 2010 at 7:03 pm Filed under B2B Marketing Communications , B2B Online Marketing , B2B Social Media Marketing , B2B integrated marketing communications , B2B marcom Speak Your Mind Tell us what youre thinking. » What does real time search mean for B2B Marcom? Looking forward to the new book.

Social Media 40

Social Media Paid Search Agency Copywriting B2B Thought Leadership 40

Conductor

DECEMBER 12, 2019

This business grew fast to $25mm in revenue, but the assets were eventually sold for almost nothing in 2010. Conductor before Conductor: LinkExperts in 2007. A little history: Jeremy Duboys & I planted the seed of Conductor as a side business back in 2006, when it was called LinkExperts. Connect with me on LinkedIn here.

Paid Search Agency 64

Paid Search Agency Companies Class Click Rate 64

Litmus

JANUARY 17, 2019

And Apple’s world-famous Siri was introduced to the world in 2011 (unless you count the original third-party app it was based on from 2010). Apple’s Siri has had similar functionality since 2007. Microsoft Cortana and Amazon Alexa both came out in 2014. This is where email marketers should be focused.

Email Marketing 80

Email Marketing Amazon Opinions Marketing & Strategy 80

Convince & Convert

JULY 21, 2010

In 2007, a breach of contract suit was brought against 1-800-Flowers.com Inc. Protecting Yourself From Social Media Lawsuits – [link] from @bgindra over on @jaybaer's place [link] FreelanceCamp 2010 Protecting Yourself From Social Media Lawsuits [link] [link] Stuart Feigley RT @ShannonPaul: IMPORTANT!

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

markempa

APRIL 19, 2007

« On B2B Demand Generation tools and Lead Generation Dashboards | Main | On Lead Nurturing: Looking for a "hot" date? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Convince & Convert

MAY 26, 2010

What you’re doing on Twitter isn’t a social media strategy, it’s a tools strategy. The only thing that’s really certain, is that eventually the online tools will change. If you have a tools-focused strategy, you don’t really have a strategy.

Social Media 134

Social Media Media Paid Search Agency Video Marketing 134

markempa

DECEMBER 21, 2006

How about concentrating budget dollars on better measurement tools for sales and marketing, process mapping or outside services to qualify and manage leads and capture and report on results? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Budget Programs 120

Budget Programs Lead Generation B2B Sales Sales Qualified Leads 120

markempa

JUNE 13, 2007

To begin collecting trigger events, Id start with using free tools like the following: Technorati watchlists Google news alerts via email Yahoo! As your sophistication grows, you will be ready to look into third party tools that specialize in tracking trigger events. RSS feeds & via email Don’t try to do everything at once.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

markempa

MARCH 30, 2007

Other sources of names or lists: Trade associations Trade shows Trade conferences Standard Rate and Data Service ( SRDS ) Public libraries like HillSearch.org New social networking tools or community based contact information sharing tools such as Spoke , LinkedIn and Jigsaw.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

markempa

MAY 18, 2007

Analyze competitive information, and develop a SWOT (strengths, weaknesses, opportunities, threats) Improve relevance of sales tools and marketing materials with sales input. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Do your lead generation messaging align with your target audiences needs?

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Scoring 120

seo.co

NOVEMBER 18, 2020

Use a domain availability search tool to see if the domain you’re interested in is available. But in 2007, just eight years after it was sold, RH Donnelly bought it for $345 million. And in 2010, the Quinstreet marketing company purchased CarInsurance.com for a whopping $49.7 But the story doesn’t stop there.

Domain 78

Domain Contingency Planning Pricing Price 78

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Buzz Marketing for Technology

JUNE 27, 2008

Posted on September 1, 2007 - 10:55pm :: ISD-World Affairs | Society. 6, 2007 | Newsweek International. Executives say the new tools make it easier for teams to collaborate and share information, and to get projects up and running on the fly. © 2007 Newsweek, Inc. 2010 New People Power Whose Moral Revolution?

Wiki 100

Wiki Software Wikipedia Copyright 100

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. The chronically bad Minnesota Timberwolves NBA franchise has this sign in the Twin Cities airport: Bravo.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

markempa

JULY 7, 2006

Read More] Tracked on January 19, 2007 at 02:41 PM Comments Closed Loop Feedback: The Missing Lead Generation Huddle In team sports, the huddle is crucial to the success of the team. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Neither Salesforce.com nor Sugar CRM are.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

ClickDimensions

NOVEMBER 1, 2018

He enjoys combining business expertise with technological tools like CRM and marketing automation — specifically ClickDimensions – to gain a competitive edge in today’s business environment. He is a fast learner and his experience with best-in-class tools allows him to dive into any XRM-related business application with ease.

Advertising Agencies 40

Advertising Agencies Work Management Marketing Management Marketing Automation Services 40

Hubspot

MARCH 21, 2014

In honor of Twitter''s eight-year anniversary, they''ve launched a tool to let you see your debut tweet. — Tom Hanks (@tomhanks) January 11, 2010. — Piers Morgan (@piersmorgan) November 30, 2010. — Laura Fitton (@Pistachio) April 5, 2007. But Twitter would like to refresh your memory. Million Followers.

Social Networks 28

Social Networks Twitter Hubspot Network Marketing 28

The ROI Guy

MAY 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Work Management 40

Work Management Marketing Automation Services Marketing Management ROI 40

The ROI Guy

JANUARY 10, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Monday, January 10, 2011 Let the Good Times Roll?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

B2B Marketing Zone Posts

MARCH 3, 2010

February 2010. Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009 - Webbiquity , February 1, 2010 Social media marketing activity exploded in 2009, and so did coverage of these practices. Fearless Competitor , February 6, 2010 There is no question in my mind. Best of B2B Marketing.

B2B Marketing 40

B2B Marketing B2B Webinar Metrics Marketing & Strategy 40

The ROI Guy

DECEMBER 9, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Thursday, December 09, 2010 Seeing ROI in the Cloud?

ROI 40

ROI Marketing Budget Work Management Marketing Management 40

The ROI Guy

DECEMBER 23, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Alinean Powers Diagnostic Assessment Tool: the Sag.

ROI 40

ROI Enterprise Management Marketing Budget Budget Programs 40