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Activate Acquires Green Leads

Smashmouth Marketing

Back in 2007, Linda and I had no idea we would have built a global pipeline generation company that the Fortune 1000 and some of the biggest tech firms in the industry would trust to generate their sale pipeline from high level Ideal Customer Profile leads (ICPs) to booked and confirmed Sales Qualified Leads (SQLs, or appointments).

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Technology PR Sessions at 2008 PRSA Conference

WriteSpark

» Technology PR Sessions at 2008 PRSA Conference.   Several sessions at the 2008 PRSA conference, scheduled for October 25-28 in Detroit, look particularly relevant for those of us involved in PR for technology products and services: "Word of mouth" marketing and many social media sessions. . 

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Uncommon Thinking for B2B Authors

B2B Digital Marketer

Jim’s customized programs show how to amp up organizational culture, deliver world-class differentiated service, and build rock star teams and leaders. Podcast Timestamps/Outline. 01:43 – Introduction. 02:26 – About Jim Knight. 03:38 – What is uncommon thinking and how it can add value. 06:20 – What is a freenoter?

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Introducing Users to the Concept of Meeting Workspaces in MOSS 2007 | NetworkWorld.com Community

Buzz Marketing for Technology

Friday, June 27, 2008. Broadband Services. VoIP Services. Introducing Users to the Concept of Meeting Workspaces in MOSS 2007. Submitted by Susan Hanley on Fri, 03/14/2008 - 4:37pm. Read more about: MOSS 2007. She is co-author of Essential SharePoint 2007: Delivering High-Impact Collaboration.

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Stop Storytelling to Make More Sales

B2B Digital Marketer

Kate DiLeo, the “accidental brand strategist,” embarked on her branding journey while navigating her first sales job amid the market crash of 2007 and 2008. ” “Successful sales come from connecting with customers on a deeper level, beyond just the product or service you’re offering.”

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The real and complete history of social media marketing

illumin

In 2007 to 2008 Twitter also introduced Promoted Tweets. These users, also known as influencers can share or promote your product or service, acting both as an ad and a testimonial. Influencer marketing : Influencer marketing refers to partnerships made with popular social media users.

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How Can Professional Services Firms Boost Their Value?

Hinge Marketing

At Hinge, we’ve spent quite a bit of time researching the drivers of growing professional services firms. Those who have been in the industry for decades will recall the market collapse of 2007 and 2008. It’s no surprise that in professional services, the greatest asset are the people. So, what drives value?