Thinkers360

MAY 6, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Future of Work for 2024. Congratulations to all our Future of Work influencers who participated! Top 50 Global Thought Leaders and Influencers on Future of Work 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined).

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B2B Thought Leadership Work Management Thought Leadership Lead Scoring 72

Martech

MAY 6, 2024

Recently, marketers have been stuck in a bit of a Catch-22. Personalization is at the forefront; it’s an expectation for customers and has become one of the most powerful tools in the marketer’s arsenal. At the same time, customers are increasingly concerned about the what, why, and how of their data. They want to know what’s being collected, why we’re collecting it and how it’s being used.

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Privacy Personalization Ideal Customer Profiles Tips 66

SmartBug Media

MAY 6, 2024

The obstacles sales leaders face are changing—fast. Possible solutions are popping up quickly, too. You’ve likely heard about AI for sales tools, but it’s difficult to know what’s worth investing time into. We’ll keep this simple. As it turns out, genuinely helpful and easy-to-leverage AI tools for sales are much closer than you think. But more on that in a moment; first—is AI something you really need to have on your radar if you’re in sales?

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Work Management Lead Scoring Lead Ranking Forecasting 59

B2B Marketing Directions

MAY 5, 2024

Many B2B company leaders now expect marketing to drive revenue growth, and B2B marketing has evolved in response to this expectation. But has it changed enough to meet the revenue growth mandate? Data from "The CMO Survey" suggest that more change may be needed. Marketing has always played the starring role in driving revenue growth in the B2C world, but marketing was not viewed as a principal driver of revenue growth in most B2B companies until a few years ago.

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Trade Press Services

MAY 6, 2024

Attending industry trade shows and events is a valuable strategy for organizational growth. The B2B trade show market was $10.2 billion in 2022 and is expected to reach nearly $15 billion by 2027. While digital programs can bring together global experts and peers, 95 percent of marketers say in-person events are vital to fostering real-life connections with target audiences.

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Binary Demand

MAY 6, 2024

[ps2id id=’introduction’ target=”/]The B2B SaaS sales process typically spans around six months on average, with nearly half of all cycles lasting seven months or more. In this context, there is no room to waste time on leads that are unlikely to convert. Lead qualification is crucial for concentrating sales efforts on the most promising prospects each day.

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Oktopost

MAY 7, 2024

Gamifying and incentivizing your employee advocacy program is a powerful way to encourage employees to share meaningful company content and have fun while doing it. By making advocacy initiatives exciting and competitive, B2B organizations can create a culture of engagement, ultimately leading to a more effective and engaging advocacy program. That’s why at Oktopost we’ve designed Leaderboards and a user-friendly Gamification Engine to help program leaders unlock the potential of employee advoca

Allocation 62

Allocation Lead Scoring Lead Ranking B2B Marketing 62

Salesforce Marketing Cloud

MAY 6, 2024

Is your business ready for an audit? No, not the kind involving accountants and IRS agents. We’re talking about an AI audit, a kind of check-up on your AI systems to ensure they’re operating ethically, transparently, and within regulatory guidelines, with an eye toward understanding how they make decisions. As generative artificial intelligence (AI) has proliferated, ethics and transparency have quickly emerged as key considerations among regulators, consumers, academics, and even private compan

Ethics 52

Ethics Transparency Guidelines Paid Search Agency 52

Martech

MAY 6, 2024

The April releases for Adobe Marketo deliver enhancements to existing features and changes permissions for both users and administrators. Audit Trail enhancements are also on the way, though they haven’t been released at this time. Here’s what Adobe released for Marketo users in April. Interactive webinar enhancements You can now provide hosts and presenters with the ability to add a webinar title or rename a room.

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Anyword

MAY 6, 2024

At Anyword, we’re constantly pushing the boundaries of content creation to help you craft messaging that truly resonates. Having introduced Anyword’s ‘PDF-to-prompt’ feature just a few months ago, today we’re introducing a powerful new way to fuel your creativity – generating marketing content directly from images! Try it now!

Generation 52

Generation Template Creativity Email Campaigns 52

ClearVoice

MAY 6, 2024

Imagine seeing content that specifically addresses your needs and pain points. Would you feel more inclined to engage with it? Or perhaps even pay closer attention to the solution that it’s selling ? That’s the impact that you can have with content personalization. In fact, personalized content improves people’s attitude toward a brand.

Personalization 52

Personalization Ideal Customer Profiles Paid Search Agency Marketing Automation Services 52

Content Standard

MAY 6, 2024

A Content Disrupted podcast with esteemed marketing professor and consumer behavior expert, Dr. Michael Solomon. Marketing to Today’s Chameleon Consumer: Insights from Dr. Michael Solomon from Skyword on Vimeo. Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. Forget your traditional marketing demographics!

Enterprise Management 52

Enterprise Management Peer-to-peer Marketing Management P2P 52

Martech

MAY 6, 2024

Salesforce announced a new source of intelligence for service agents, Unified Knowledge. The solution aggregates information from third-party sources and makes it available in Salesforce, complementing the customer data in Data Cloud. Within Salesforce Service Cloud, Einstein for Service uses AI to deliver timely information to service agents dealing with customer queries.

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Service Marketing AI Aggregators Course 59

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Benchmark Email

MAY 6, 2024

The financial industry is akin to a swiftly flowing river, constantly evolving and shifting its course. In this type of unreliable industry, financial professionals find themselves navigating a complex web of regulations, technologies, and client expectations. The challenge, however, lies not just in keeping up but in staying ahead of the curve. Staying up-to-date with… The post Marketing Trends in the Financial Industry: What Works in 2024 appeared first on Benchmark Email.

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Hubspot

MAY 6, 2024

Unicorns are all around us — unicorn companies , that is. Your favorite graphic design software or AI tool may just be a unicorn startup dazzling in plain sight. The term unicorn refers to a company that‘s been given a shiny billion-dollar valuation, and the public can’t help but stare at these mystical creatures. Since the term‘s inception in 2013, they’ve attracted immense attention and praise; there's even a reality television show called Unicorn Hunters that capitalizes on this public fascin

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Startups Marketing Management Statistics Thought Leadership 44

Valasys

MAY 6, 2024

UberDuck AI has taken the internet by storm, offering a powerful and accessible platform for generating high-quality synthetic vocals. But how can you leverage this innovative tool to elevate your social media presence? This blog delves into effective strategies for integrating UberDuck AI with various social media platforms, transforming your content creation process.

Social Media 40

Social Media Media Peer-to-peer User-Generated Content 40

Bluetext

MAY 6, 2024

In the fast-paced world of B2B marketing, where competition is fierce and trust is paramount, establishing credibility and authority in your industry can make all the difference. One powerful way to achieve this is through thought leadership content. What is Thought Leadership? Thought leadership goes beyond simply promoting your products or services.

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B2B Thought Leadership Thought Leadership Trust Marketing Top of Funnel 26

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Salesforce Marketing Cloud

MAY 6, 2024

Telecommunications companies are under intense pressure. The past decade witnessed the erosion of traditional revenue sources, with significant new growth opportunities having yet to emerge. Now, carriers are pivoting to a new growth strategy to increase sales profitability through productivity, efficiency, and personalization at scale. Many are hoping Artificial Intelligence (AI) integrated into a business support system (BSS) can help them achieve these goals.

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Marketing AI Paid Search Agency Work Management Marketing Management 52

ClickDimensions

MAY 7, 2024

When business to customer communication happens at the click of a button, creating an effective, engaging email that captures your recipient’s attention has become more difficult than ever. As your email competes against the hundreds of other emails customers receive in the inbox weekly, knowing how to catch your customers’ eye and what standards need to be adhered to will put your email miles ahead of your competition.

Deliverability 52

Deliverability Webinar Metrics Marketing Automation Contact Marketing 52

Inbox Insight

MAY 7, 2024

Lead generation through high-quality lead magnets is crucial for the success of any B2B business. These magnets have proven to be among the most effective strategies for captivating and engaging potential leads, underscoring their significance. Our guide explores lead magnets and provides you with a rich compilation of examples. These ideas can be seamlessly incorporated into your marketing efforts, empowering you to accelerate your B2B sales and achieve rapid growth.

Sales Qualified Leads 52

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Management 52

Valasys

MAY 6, 2024

6 th May, New Jersey: In a surprising move, LinkedIn, the world’s largest professional networking platform, has introduced a new feature: LinkedIn Gaming. This update aims to boost user engagement and foster deeper connections within the professional sphere. LinkedIn Levels Up: A Playful Approach to Networking Gone are the days of endless scrolling through professional profiles.

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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SmartBrief - Marketing

MAY 5, 2024

In the realm of search engine optimization, the importance of content cannot be overstated. However, the landscape of content consumption has evolved significantly, presenting new challenges for creators. This article explores the concept of M.E.E.E.A.T. — an extension of the E.E.A.T. framework from Google , delving into its implications for content creation, user engagement and SEO success.

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SEO Content Trust Marketing Loyalty 56