| | | B2B Web Strategy | | | | 8 articles |
| Page 1 of 1 | Previous | Next | B2B WEB STRATEGY NOVEMBER 17, 2011 Using LinkedIn for business: best practices – II This is the second of a four-part series aimed at helping our readers understand how best to use LinkedIn for their companies’ benefit. It assumes some beginning familiarity with LinkedIn, but nothing approaching proficiency. The next part will appear here in 2 weeks. In the first installment of this series, I showed you how to [.]. B2B Web Strategy Social Media | B2B WEB STRATEGY NOVEMBER 10, 2011 Using LinkedIn for business: best practices – I This is the first of a four-part series aimed at helping our readers understand how best to use LinkedIn for their companies’ benefit. It assumes some beginning familiarity with LinkedIn, but nothing approaching proficiency. The second part will appear here within 2 weeks. LinkedIn Company Search LinkedIn has a powerful feature that allows you to [.]. B2B Web Strategy Social Media | | | | | |
| B2B WEB STRATEGY NOVEMBER 22, 2011 The why and how of integrating email with social media In one of our recent posts, we identified email and social media as two of the three things that B2Bs need to get right for successful online marketing (the third being search engine optimization, or SEO). It seems reasonable that email and social working together would be more effective than pursuing both in isolation, and [.]. B2B Web Strategy Social Media email | B2B WEB STRATEGY NOVEMBER 29, 2011 Want great posts on your business blog? …read this By now, I’m betting that your B2B has taken our advice (along with that of most of the known marketing universe) and started a company blog. If so, that’s a great start! But now comes the challenge of making it good …or at least good enough to attract new readers, maintain a growing core of [.]. B2B Web Strategy Blogs, Blogging | B2B WEB STRATEGY NOVEMBER 3, 2011 Yes, you must generate content …but not at random “Content is king.” We’ve heard it – in fact, said it, written it – so many times, it’s become a cliche’ We’d like to stop …but the problem is, it’s just so true. It’s the key to bringing traffic (and hence leads) to your website, to educating prospects once there, to building credibility with them, [.]. B2B Web Strategy Converting Driving Traffic Lead generation Search Engine Marketing | B2B WEB STRATEGY NOVEMBER 15, 2011 Do you let tradeshows eat up your online marketing budget? Maybe it’s the laser light shows, the instant presentations, the knife-throwing jugglers and other gimmicks put on by the larger companies …or just the general din in the hall. No doubt about it, tradeshows are exciting …for both the attendees and the exhibitors. They’re the casinos of corporate marketing. Perhaps that’s what explains why small [.]. B2B Web Strategy | | | | | | | |
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B2B WEB STRATEGY | TUESDAY, NOVEMBER 8, 2011 Google’s “Panda” down-ranks sites for poor design/usability
Most of the various learned analyses of Google’s Panda search-algorithm update of last spring (and ongoing via numerous micro-updates) focused on its effect on so-called “content farms” …and on those legitimate sites that had the misfortune to be confused with such farms by the new algorithm, and thus were unceremoniously dropped many pages in Google’s [.]. B2B Web Strategy Engaging Visitors Search Engine Marketing MORE >> -
B2B WEB STRATEGY | TUESDAY, NOVEMBER 1, 2011 eMagine adds Eric Lander for search, social marketing services
We have kept this blog scrupulously free of eMagine’s organizational news so far, but in this case I felt we should make an exception …for a couple of reasons: the convergence and rapid evolution of search marketing and social media the increasingly important role that both of these now play in our B2B clients’ online [.]. B2B Web Strategy Search Engine Marketing Social Media MORE >>
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