Salesforce Marketing Cloud

FEBRUARY 12, 2024

What you need to know When we say “Salesforce ecosystem,” we mean the thousands of companies and organizations worldwide who run their businesses on Salesforce. The Salesforce job market is only growing, powered by AI. Have a look at what each entails and where on Trailhead you can learn about them for free.

Demand 116

Demand Marketing AI Peer-to-peer Work Management 116

Martech

DECEMBER 18, 2023

This is the second of two articles exploring data silos in marketing. Many companies know this but continue to use systems that provide information to various parts of the organization. If marketing is to be responsible for customer data, then marketing must insist that it is responsible for this wherever it exists in the company.

Planning 140

Planning Marketing AI Customer Surveys Guidelines 140

Thinkers360

MARCH 31, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (APAC). Want to be on this list or know others who should be on this live and annual leaderboard? Congratulations to all who participated! Join us today !

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Marketing Insider Group

APRIL 17, 2023

Few content marketers can develop great material without input from one or more subject matter experts (SMEs). Even if an expert has time to help you, they might not be motivated to do so. They can be very picky about how they spend their valuable time. Be upfront about the amount of time required and length of the project.

SME 312

SME Tips Content Marketing Work Management 312

Sprout Social

DECEMBER 5, 2023

But after running a follow-up survey of our own audience and comparing our findings to third-party data, we realized consumer views about social marketers were mostly spot-on. What is it about social media careers that makes them dominated by white women? What does it say about the way brands co-opt BIPOC culture?

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting.

Merchandising 104

Merchandising Marketing Analytics Tools Conversion Lead Ranking 104

Hubspot

APRIL 15, 2024

It sets a tone — giving you the momentum and perspective you need to lock in on viable sales opportunities and ensure the rest of your sales process goes as smoothly as possible. Let’s take a look at what they had to say. At the same time, they allocate about 25% of their prospecting to focus on long-term aspirational goals.

Allocation 78

Allocation Work Management Trigger Marketing Marketing Management 78

Martech

DECEMBER 6, 2023

Channel99, the B2B performance marketing platform, has launched its new “view-through” technology for digital campaigns. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. We’d like to know how it’s been for you.

Campaigns 104

Campaigns Account Based Marketing B2B DemandBase 104

Martech

DECEMBER 12, 2023

After attending the recent MarketingOperations.com conference (MOps-Apalooza), my cofounder Tyler remarked, “If I had a dollar for every time I heard someone at MOps-Apalooza say something about companies buying software that they never fully implemented, I think my ticket for next year’s conference would be paid for.”

Work Management 120

Work Management Marketing Management Budget Programs Software 120

Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Marketers will continue to refine their email strategies because the payoff can be substantial. Here are some of the ways marketers will improve their email programs in the year ahead.

Email Marketing 123

Email Marketing Marketing AI Enterprise Management Work Management 123

Martech

JANUARY 17, 2024

Marketing technology is a big investment for businesses. Implementations can be scrapped at any time Let’s say your business signed a contract for a new marketing platform. The incumbent IT team had signed a two-year contract for Marketing Cloud. And the messages about benefits have to trickle down to their teams.

Tips 97

Tips Lead Ranking Paid Search Agency Urgency Marketing 97

Martech

DECEMBER 27, 2023

Even if you go this way, mind that it’s important to keep a human touch in your marketing and sales communications while optimizing your processes. Yet, sometimes it takes a lot of failures before you find the right balance. Yet, sometimes it takes a lot of failures before you find the right balance.

Email Marketing 127

Email Marketing Marketing Management Salesforce.com Deliverability 127

Martech

JANUARY 25, 2024

So, let’s look at what we can do to make this new-year smell linger as long as possible for our email marketing efforts. If you find yourself in the front seat of the struggle bus, do what I do. And when you come up with your three words, don’t keep them locked away on your phone or in a document on your desktop.

Marketing AI 129

Marketing AI Email Marketing Planning Work Management 129

Top Rank Marketing

NOVEMBER 8, 2023

For over 22 years , TopRank Marketing has had the honor of helping a diverse selection of the world’s top B2B marketers and major global brands elevate beyond merely being competitive, to truly standing out from the crowd with creative and award-winning successes such as our recently-launched 2023 B2B Influencer Marketing Report.

B2B Marketing 118

B2B Marketing Paid Search Agency B2B Demand Generation Agencies 118

Litmus

JANUARY 24, 2024

Najmah Salam (she/her/hers) Marketing Alchemist at NajmahSalam.com Follow Naj on LinkedIn , Instagram and X (Twitter) What did the beginning of your time in email marketing look like? Like many other email specialists, I fell in love with email marketing completely by accident. I think what keeps me connected.

Communities 87

Communities Copywriting Peer-to-peer Consulting 87

Martech

DECEMBER 13, 2023

Maybe some of you in ecommerce and retail are pushing the “send” button feverishly and trying not to lose your minds with all of the last-minute requests and pressure this time of year brings. If you’re on the B2B side, you’re trying to get in every sale you can to achieve your goals. Well, friends, we have reached the end of 2023.

Enterprise Management 117

Enterprise Management Work Management Marketing Management SMB 117

Martech

DECEMBER 28, 2023

” I’ve been hearing it a lot lately and so have many marketers I’ve spoken to. A common refrain from thought leaders is that marketers need to get up to speed on AI as quickly as possible and that it’s not going to be a differentiator for your marketing department, but instead, table stakes.

Marketing AI 96

Marketing AI Allocation CMO RFP 96

Martech

DECEMBER 21, 2023

This article outlines four steps essential to undertake at the start of your go-to-market effort before you even mention your product. They are the basis of a powerful GTM plan that builds unmatched market impact and unlimited revenue potential. Make sure all employees know the plan. Which channels should you use?

Ideal Customer Profiles 104

Ideal Customer Profiles Marketing Analytics Tools Product Paid Search Agency 104

Salesforce Marketing Cloud

MAY 9, 2023

Which Salesforce exam should I take next? Where should I take my next exam? How should I prepare for my next Salesforce exam? Hot Tip: How should I tackle the exam itself? Having a plan that helps you decide the “what, when, where, and hows” of your exam path can make the process much easier!

Tips 98

Tips Lead Scoring Lead Ranking Paper 98

Salesforce Marketing Cloud

DECEMBER 6, 2023

Hone your skills To be a great Salesforce Admin, it’s not just about having great technical skills. Here are two important soft skills to have throughout your entire career as an admin, whether you’re just starting out or you’re a seasoned admin. What’s good communication? Technical + soft skills = admin success!

Paid Search Agency 110

Paid Search Agency Tips Companies Work Management 110

Martech

OCTOBER 2, 2023

To enhance efficiency, companies need to reevaluate marketing activities, revamp processes and eliminate unnecessary steps. Redesigning these marketing processes should follow three main criteria: Streamline and simplify the marketer’s life (CRM, brand, etc.) Enter the experimental marketer.

Work Management 107

Work Management Paid Search Agency Marketing Management Advertising Benchmark 107

Martech

FEBRUARY 12, 2024

What could she do with her team in the next fiscal that would help her company overcome the slump in revenues they had experienced in the previous three quarters? The content for the new product line needed revamping, and sales were carping about the lack of leads. Prompt: What are the challenges for marketing ops in 2024?

Paid Search Agency 100

Paid Search Agency Planning Ad Building Enterprise Management 100

Trade Press Services

MARCH 11, 2024

He is the leader of a newsroom with 130 journalists and sets the direction for the company’s 35+ market-leading B2B publications for over two million subscribers. Audience behavior has changed a lot in terms of how they’re consuming things, but not necessarily in terms of what is valuable to them.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Pam Didner

SEPTEMBER 8, 2021

During my coaching sessions, people often ask me what skill set they need to prepare for a CMO or VP of Marketing position. To accelerate your career path, you have to be very strategic and intentional, but at the same time, it also depends on luck and timing. Boom, you just turbocharged your career!

Planning 121

Planning Marketing Analytics Tools Ad Building Work Management 121

Spiralytics

MARCH 27, 2024

Many marketing professionals grapple with SEO strategies without access to skilled writers who can elevate their content and online presence. If you’re looking to hire a content writer in the Philippines, this post shares how you can tap into this flourishing talent pool. The variety goes on.

Advertising Agencies 62

Advertising Agencies Work Management Paid Search Agency Content 62

Martech

DECEMBER 19, 2023

I often do the bulk of my reading for the year between October and March because then it’s outside time (which isn’t to say you can’t read outside). We live in a time when we’re surrounded by marketing. We live in a time when we’re surrounded by marketing. As you head into 2024, here are six books to put on your reading list.

Paid Search Agency 110

Paid Search Agency Classified Ads Advertising Agencies Work Management 110

Martech

NOVEMBER 16, 2023

We’ve all had our share of first rodeos — perhaps it’s your first-ever marketing project or your debut project at a new organization. The prospective one should ask themselves: “If I could go back to the start of this project, what questions would I ask with what I know now?”

Work Management 83

Work Management Marketing Management Wiki Vendors 83

Thinkers360

MARCH 8, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (North America). Want to be on this list or know others who should be on this live and annual leaderboard? Congratulations to all who participated! Join us today !

B2B Thought Leadership 126

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 126

Martech

DECEMBER 11, 2023

I am the first generative AI chatbot for marketing technology professionals. After that, how you can improve prompts to get even better answers from me. Prompt How should marketing integrate with technology efforts? Prebuilt integrations with popular CRM programs make this process easier for marketers.

Marketing AI 101

Marketing AI Marketing Automation Services Work Management Marketing Management 101

Martech

FEBRUARY 28, 2024

He knew from a very young age that running a business was what he wanted to do. He just wasn’t sure what that meant. That led him on a circuitous path to learning a lot about business and marketing, and then having to unlearn some of it. You always think about building things.” What attracted you to it?

Marketing AI 98

Marketing AI Terms and Conditions Psychographics Ideal Customer Profiles 98

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy.

B2B Marketing 119

B2B Marketing B2B Planning B2B Thought Leadership 119

Martech

DECEMBER 22, 2021

I know how you feel right now. If you work in retail, you probably want to be anywhere but here and are reading this while you’re on a lunch break, stuck in traffic or zoning out on yet another video call. 3 ways to prep your career in 2022. The Great Resignation resonated for many marketers.

Work Management 136

Work Management Ideal Customer Profiles Lead Scoring Lead Ranking 136

Thinkers360

APRIL 7, 2024

Want to be on this list or know others who should be on this live and annual leaderboard? We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today !

B2B Thought Leadership 91

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 91

Martech

FEBRUARY 6, 2024

“Do you ever get anywhere?” “Yes,” replied the Tortoise, “and I get there sooner than you think. . “Yes,” replied the Tortoise, “and I get there sooner than you think. I’ll run you a race and prove it.” Profitability is what makes your company truly attractive.

COA 101

COA B2B Sales B2B Startups 101

Martech

DECEMBER 19, 2023

I thought I could get through 2023 without having to address a perennial problem for email marketers: how to manage seemingly unengaged subscribers without cutting them off. Let’s take a moment to talk about what’s happening now. Let’s take a moment to talk about what’s happening now. I was wrong.

Marketing & Strategy 107

Marketing & Strategy Opt-out CAN-SPAM Work Management 107

Pam Didner

NOVEMBER 5, 2022

If you’re wondering how to manage the continuous growing pains of your ever-expanding business, or are scratching your head about how to hire the right people for the right clients, you’ve come to the right place, because that’s exactly what we’re discussing today! The hiring process can be a drag. Background Questions.

Social Media 108

Social Media Work Management Social Marketing Planning 108

Buffer

JUNE 16, 2022

Folks on Twitter are typically ahead of the curve, always knowing about trends ahead of everyone else while LinkedIn is the professional growth platform for the serious-minded. How can social media impact your career? My two cents for hiring managers: Don’t check – you might add bias in the hiring process.

Social Media 129

Social Media Peer-to-peer Media Ad Building 129