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MARKETING TO BUSINESS EXECUTIVES BLOG DECEMBER 5, 2011 Top Eight Reasons B2B Marketers Use Content Curation Visitors often click through to the company website. Reason 1: Many of the marketers who have stepped into curation on an enterprise basis are thinking about getting closer to their customers by providing an information service that draws people with similar interests and keeps them coming back. Marketers view content curation as a social as well as a content initiative. MORE >>	MARKETING TO BUSINESS EXECUTIVES BLOG FEBRUARY 9, 2011 B2B battleground for content curation « Marketing to Business. Publishing to a website or to social media platforms are fairly standard. And new (e.g., HiveFire , CIThread ) or re-branded (e.g., Aggregage ) vendors are coming on the market with B2B as their primary focus. What will it take to succeed? In business, it isn’t just about breaking news it is about sides of an argument and points of view. These need curation too. MORE >>	RECENT POSTS DECEMBER 5, 2011 \| MARKETING TO BUSINESS EXECUTIVES BLOG Top Eight Reasons B2B Marketers Use Content Curation FEBRUARY 9, 2011 \| MARKETING TO BUSINESS EXECUTIVES BLOG B2B battleground for content curation « Marketing to Business.
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