When I talk to my clients about developing content for their B2B Websites, I often hear, "But what will we write about? When developing content for your Website, you need to think of yourself as a micro-publisher , not a manufacturer or developer or whatever else you are. It's been a busy summer with lots of new and ongoing marketing projects for clients such as: Martin Marietta Magnesia Specialties -- Complete Website overhaul ( read the case study ). Veterans Development -- Complete Website overhaul. Helaine Smith, DMD -- Complete Website overhaul. Welcome! MORE >>

In my post, “ Why a Website Overhaul is Like Redoing Your Bathroom ,” I talk about how redoing your B2B Website is similar to redoing a room in your house. For small companies, a Website Overhaul typically begins with a call to a designer. But, before you do any of that, you really need to sit down and determine your Website’s objective/s. Your Website should support ALL of these activities — and more. It works the same for your Website. Your Website is your number one marketing asset. Integration with CRM (e.g. About Us. MORE >>

B2B Content Marketing Tips B2B Mobile Marketing iPad friendly Websites Jackie Jones Response MagazineTweet I spend a lot of time on my iPad now, and while I’m searching, reading and buying, I pay close attention to what works and what doesn’t. want to use my “hands on” experience with consumer sites to make my clients’ B2B sites better. What works for consumer sites works for B2B, too. couple of takeaways for B2B marketers: 1. Mobile devices untether us from our desks. It’s so easy, I haven’t visited my local library in weeks. No one will mind. MORE >>

In May I conducted a Facebook campaign: 31 Tips in 31 Days for Generating Website Leads. As I posted elsewhere, I got this idea from Constant Contact ; they did a similar campaign in February where they posted social media tips. liked the idea of posting tips — especially “graphical” tips. I’ve noticed in my own personal feed that graphics and photos get more Likes, comments and shares than plain text posts. My campaign was pretty simple. culled through my blog posts, e-books, e-newsletters and old presentations and came up with 31 tips. What do you think? MORE >>

It’s also why I’m passionate about creating Websites that stand apart from the crowd versus stuffing a company’s delightful story inside a one-size-fits-all WordPress theme and blah stock imagery. When I begin a new Website overhaul project, I take a tour of the business. Recently, for example, I was hired to project manage a Website overhaul for the Visiting Nurses Association of Eastern Massachusetts. The post Using Genchi Genbutsu to Create Compelling Website Content appeared first on Dianna Huff. When I hear a good story (or stories!) Whew.). MORE >>